FIT4MOM franchise
2025 filing · April 8, 2025Fewer locations
FIT4MOM at a glance
A fitness business running outdoor stroller workouts, prenatal and postnatal classes and mom communities in a territory. At the end of 2024 there were 211 FIT4MOM locations in the US, all franchised.
The business
- Franchisor
- Stroller Strides, LLC
- The company that sells the franchises
- Franchisor based in
- Encinitas, California
What you pay
- Cost to open
- $3K–$29K
- Fee, build-out and opening working capital
- Franchise fee
- $2K–$13K
- By pricing plan (Lite, Classic, Extended or Regional) for the standard three-year contract.
- Royalty
- $99–$399 a month
- A monthly franchise fee of $99 to $399, by pricing plan, waived for the first three months
- Brand fund
- None now
- Up to 3% of monthly gross sales; not charged at present
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 211
- Franchised and company-owned
- Franchised
- 211
- Company-owned
- 0
- Change in 3 years
- −26
- Franchised locations, 2022–2024
- States
- 34
- Most in California, Texas and Florida
From Stroller Strides, LLC’s 2025 filing; revenue and net loss from its audited financial statements, page 171; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
FIT4MOM among all franchises with the same figure.
| Figure | FIT4MOM | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $15,715 | Costs less than 100% of franchises |
| Franchise feePaid once, when you sign | $1,995 | Lower than 99% of franchises |
| US locationsFranchised and company-owned | 211 | More than 86% of franchises |
How much a FIT4MOM franchise costs
Opening one FIT4MOM costs an estimated $2,745 to $28,685. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $10K.
The biggest costs are initial fee ($1,995 to $13,395) and additional funds (3 months of operations) ($0 to $3,240). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee | $1,995 | $13,395 | |
| Real Estate and Improvements | $0 | ||
| Office Equipment | $0 | $2,000 | |
| Exercise Equipment | $200 | $400 | |
| Insurance | $500 | $1,500 | |
| Business Entity Formation | $0 | $3,000 | |
| Business License | $50 | $100 | |
| Supplies | $0 | $1,000 | |
| Signs | $0 | $250 | |
| Advertising | $0 | $1,000 | |
| Training and Travel Expenses to Attend Training | $0 | $2,000 | |
| Permit and License fees | $0 | $800 | |
| Additional Funds (3 months of operations) | $0 | $3,240 | |
| Total | $2,745 | $28,685 | |
Source: Stroller Strides, LLC, 2025 filing, page 22
FIT4MOM franchise fee
The franchise fee is $1,995 to $13,395, By pricing plan (Lite, Classic, Extended or Regional) for the standard three-year contract.. You pay it when you sign the franchise agreement.
Source: Stroller Strides, LLC, 2025 filing, page 12
Royalty and ongoing fees
| Royalty | A monthly franchise fee of $99 to $399, by pricing plan, waived for the first three months. |
|---|---|
| Brand or marketing fund | Up to 3% of monthly gross sales; not charged at present. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Stroller Strides, LLC, 2025 filing, pages 14 and 15
Sales and earnings
No figures FIT4MOM does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Stroller Strides, LLC, 2025 filing, page 51
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | FIT4MOM | Typical fitness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −4.1% / −11% | +7.5% / +43% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 11% / 32% | 5.2% / 20% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical fitness brand is the median of the 73 brands in fitness franchises with three years of counts.
How FIT4MOM compares
Of the 195 fitness franchises on this site, FIT4MOM is the cheapest to open and the 19th largest by number of locations.
| Figure | FIT4MOM | Typical fitness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $3K | $297K | $222K |
| Cost to open, high end | $29K | $584K | $477K |
| Franchise fee | $2K | $50K | $40K |
| US locations | 211 | 14 | 21 |
| Shares earnings figures | No | 127 of 195 | 2,147 of 3,352 |
Typical is the median across the 195 brands in fitness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 237 (−22) | 1 | – | – |
| 2022 | 220 (−17) | 1 | +16 | −33 |
| 2023 | 220 (0) | 1 | +19 | −19 |
| 2024 | 211 (−9) | 0 | +16 | −25 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 259 to 211 (−48, −19%). The earlier years come from the brand's 2024 filing.
Source: Stroller Strides, LLC, 2025 filing, page 52
2021: Stroller Strides, LLC, 2024 filing, page 51
Where FIT4MOM locations are
At the end of 2024, FIT4MOM had franchised locations in 34 states. The most are in California, Texas and Florida.
- California52
- Texas29
- Florida11
- Illinois11
- Virginia10
- Colorado8
| State | Franchised |
|---|---|
| California | 52 |
| Texas | 29 |
| Florida | 11 |
| Illinois | 11 |
| Virginia | 10 |
| Colorado | 8 |
| Ohio | 7 |
| Maryland | 6 |
| New Jersey | 6 |
| North Carolina | 6 |
All 34 states
Source: Stroller Strides, LLC, 2025 filing, page 55
Who owns FIT4MOM?
FIT4MOM franchises are sold by Stroller Strides, LLC. Its filing names no parent company.
From Stroller Strides, LLC’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 11–12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Stroller Strides, LLC, 2025 filing, litigation on pages 11–12, bankruptcy on page 12
FIT4MOM filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Stroller Strides, LLC’s 2025 filing, issued April 8, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 8, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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