Moms on the Run franchise
2024 filing · September 20, 2024Fewer locationsShares sales figures
Moms on the Run at a glance
A part-time outdoor group fitness business running workout classes for mothers. At the end of 2023 there were 41 Moms on the Run locations in the US, 25 franchised and 16 company-owned.
The business
- Industry
- Fitness
- Franchisor
- Moms on the Run, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2012
- 12 years of selling franchises
- Franchisor based in
- Columbus, Minnesota
What you pay
- Cost to open
- $14K–$21K
- Fee, build-out and opening working capital
- Franchise fee
- $9,995
- Paid once, when you sign
- Royalty
- $195 a month
- $195 a month plus $10 a month for each active customer over 60; the fee may rise 5% a year after the first 24 months
- Brand fund
- Yes
- $50 a month; it can rise to $95
- Agreement length
- 5 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 41
- Franchised and company-owned
- Franchised
- 25
- Company-owned
- 16
- Change in 3 years
- −19
- Franchised locations, 2021–2023
- States
- 6
- Most in Minnesota, Wisconsin and Florida
Support and records
From Moms on the Run, LLC’s 2024 filing; revenue and net loss from its audited financial statements, page 81; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Moms on the Run among all franchises with the same figure.
| Figure | Moms on the Run | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $17,503 | Costs less than 99% of franchises |
| Franchise feePaid once, when you sign | $9,995 | Lower than 96% of franchises |
| US locationsFranchised and company-owned | 41 | More than 61% of franchises |
How much a Moms on the Run franchise costs
Opening one Moms on the Run costs an estimated $13,900 to $21,105. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $20K.
The biggest costs are initial franchise fee ($9,995) and licensing and permits ($0 to $2,600). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $9,995 | ||
| Telephone and Telephone Service | $0 | $440 | |
| Business Cards | $30 | $60 | |
| Advertising | $1,200 | ||
| Computer System | $0 | $1,500 | |
| Insurance | $175 | $210 | |
| Internet service | $0 | $150 | |
| Training Expenses | $0 | $450 | |
| Licensing and Permits | $0 | $2,600 | |
| Digital Brand Awareness Advertising package | $2,500 | ||
| Additional Funds – 3 months | $0 | $2,000 | |
| Total | $13,900 | $21,105 | |
Source: Moms on the Run, LLC, 2024 filing, page 13
Moms on the Run franchise fee
The franchise fee is $9,995. You pay it when you sign the franchise agreement.
Source: Moms on the Run, LLC, 2024 filing, page 13
Royalty and ongoing fees
| Royalty | $195 a month plus $10 a month for each active customer over 60; the fee may rise 5% a year after the first 24 months. |
|---|---|
| Brand or marketing fund | $50 a month; it can rise to $95. |
| Transfer Fee | $3,000 or $5,000. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Moms on the Run, LLC, 2024 filing, page 10
Other fees as filed, from page 11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Moms on the Run publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Moms on the Run, LLC, 2024 filing, page 31
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Moms on the Run | Typical fitness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −31% / −43% | +7.5% / +43% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 19% / 25% | 5.2% / 20% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 14% / 27% | 0% / 0% | 0% / 0% |
Typical fitness brand is the median of the 73 brands in fitness franchises with three years of counts.
How Moms on the Run compares
Of the 195 fitness franchises on this site, Moms on the Run is the 3rd cheapest to open and the 61st largest by number of locations.
| Figure | Moms on the Run | Typical fitness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $14K | $297K | $222K |
| Cost to open, high end | $21K | $584K | $477K |
| Franchise fee | $10K | $50K | $40K |
| US locations | 41 | 14 | 21 |
| Shares earnings figures | Yes | 127 of 195 | 2,147 of 3,352 |
Typical is the median across the 195 brands in fitness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 39 (−5) | 10 | +1 | −6 |
| 2022 | 36 (−3) | 12 | +2 | −5 |
| 2023 | 25 (−11) | 16 | +1 | −12 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs, home-based franchises and franchise failure rates.
Source: Moms on the Run, LLC, 2024 filing, page 32
Where Moms on the Run locations are
At the end of 2023, Moms on the Run had locations in 6 states. The most are in Minnesota, Wisconsin and Florida.
- Minnesota30
- Wisconsin4
- Florida3
- Colorado1
- Georgia1
- Missouri1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Minnesota | 20 | 10 | 30 |
| Wisconsin | 1 | 3 | 4 |
| Florida | 3 | 0 | 3 |
| Colorado | 0 | 1 | 1 |
| Georgia | 1 | 0 | 1 |
| Missouri | 0 | 1 | 1 |
Source: Moms on the Run, LLC, 2024 filing, page 33
Who owns Moms on the Run?
Moms on the Run franchises are sold by Moms on the Run, LLC. Its filing names no parent company.
From Moms on the Run, LLC’s 2024 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Moms on the Run, LLC, 2024 filing, litigation on page 9, bankruptcy on page 9
Moms on the Run filings
The figures on this page come from Moms on the Run, LLC’s 2024 filing, issued September 20, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | September 20, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
