Half Baked franchise
2024 filing · March 5, 2024
Half Baked at a glance
A shop baking and selling fresh gourmet cookies.
The business
- Franchisor
- Half Baked Holdings LLC
- The company that sells the franchises
What you pay
- Cost to open
- $138K–$309K
- Fee, build-out and opening working capital
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly, plus 2% to the research and development brand fund
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Agreement length
- 10 years
Where it is
- Franchised, 2023
- 5
- As printed in the filing
From Half Baked Holdings LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Half Baked among all franchises with the same figure.
| Figure | Half Baked | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $223,267 | Costs less than 66% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
How much a Half Baked franchise costs
Opening one Half Baked costs an estimated $137,533 to $309,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Half Baked Holdings LLC, 2024 filing, page 16
Half Baked franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: Half Baked Holdings LLC, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly, plus 2% to the research and development brand fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Computer Systems | $1,000 |
| Replacement/Additional Training fee | Currently, $300 per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Half Baked Holdings LLC, 2024 filing, pages 11 and 12
Other fees as filed, from pages 12–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Half Baked does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Half Baked Holdings LLC, 2024 filing, page 37
SBA loans to Half Baked franchisees
Lenders approved 2 SBA 7(a) loans for Half Baked franchisees in 2024, $263K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Half Baked compares
Of the 112 bakery franchises on this site, Half Baked is the 14th cheapest to open.
| Figure | Half Baked | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $138K | $341K | $222K |
| Cost to open, high end | $309K | $720K | $477K |
| Franchise fee | $25K | $40K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| Shares earnings figures | No | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 0 (0) | 1 |
| 2022 | 3 (+3) | 2 |
| 2023 | 5 (+2) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2023 counts come to 5, but the filing shows 4. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Half Baked Holdings LLC, 2024 filing, page 37
Where Half Baked locations are
At the end of 2023, Half Baked had locations in 3 states. The most are in Texas, Arkansas and Illinois.
- Texas5
- Arkansas1
- Illinois1
Source: Half Baked Holdings LLC, 2024 filing, page 38
Who owns Half Baked?
Half Baked franchises are sold by Half Baked Holdings LLC.
From Half Baked Holdings LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Half Baked Holdings LLC, 2024 filing, litigation on page 11, bankruptcy on page 11
Half Baked filings
The figures on this page come from Half Baked Holdings LLC’s 2024 filing, issued March 5, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 5, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
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Half Baked is also on these lists: food franchises.