Heyday franchise
2023 filing · August 4, 2023GrowingShares sales figures
Heyday at a glance
A skincare shop offering facials by licensed estheticians and selling skincare products. At the end of 2022 there were 18 Heyday locations in the US, 8 franchised and 10 company-owned, so most are run by the company itself.
The business
- Franchisor
- Heyday Franchise, LLC
- The company that sells the franchises
- Franchising since
- 2021
- 2 years of selling franchises
- Franchisor based in
- Wilmington, Delaware
- Typical size
- 1,600–2,200 sq ft
What you pay
- Cost to open
- $966K–$1.23M
- A new Heyday shop, including real estate costs
- Franchise fee
- $60,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of weekly gross revenue, plus a brand fund contribution of up to 3% (currently 2%) and at least $7,000 a month in ongoing marketing
- Brand fund
- 2%
- 2% of weekly gross revenue, paid weekly; it can rise to 3%
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 18
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 10
- Change in 2 years
- +8
- Franchised locations, 2020–2022
- States
- 8
- Most in New York, California and Georgia
Support and records
From Heyday Franchise, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Heyday among all franchises with the same figure.
| Figure | Heyday | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,098,300 | Costs more than 85% of franchises |
| Franchise feePaid once, when you sign | $60,000 | Higher than 88% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 18 | Fewer than 52% of franchises |
How much a Heyday franchise costs
Opening a new Heyday shop, including real estate costs costs an estimated $966,010 to $1,230,590. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Heyday Franchise, LLC, 2023 filing, page 27
Heyday franchise fee
The franchise fee is $60,000. You pay it when you sign the franchise agreement.
Source: Heyday Franchise, LLC, 2023 filing, page 13
Royalty and ongoing fees
| Royalty | 7% of weekly gross revenue, plus a brand fund contribution of up to 3% (currently 2%) and at least $7,000 a month in ongoing marketing. |
|---|---|
| Brand or marketing fund | 2% of weekly gross revenue, paid weekly; it can rise to 3%. |
| Local Marketing Requirement | At least 3% of your Shop’s projected annual Gross Revenue. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Heyday Franchise, LLC, 2023 filing, page 15
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Heyday publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average net sales
- $2,126,957
- Median net sales
- $2,310,789
Yearly figures for 2022, covering affiliate-owned and franchised shops open all of 2022 (11 locations). The average is about 1.9 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Heyday Franchise, LLC, 2023 filing, pages 75–80
SBA loans to Heyday franchisees
Lenders approved 8 SBA 7(a) loans for Heyday franchisees from 2022 to 2024, $7.8M in all. All 3 that have ended were paid in full; none was charged off. The other 5 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Heyday compares
Of the 121 spa franchises on this site, Heyday is the 115th cheapest to open and the 37th largest by number of locations.
| Figure | Heyday | Typical spa brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $966K | $334K | $222K |
| Cost to open, high end | $1.23M | $670K | $477K |
| Franchise fee | $60K | $50K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 18 | 9 | 21 |
| Shares earnings figures | Yes | 85 of 121 | 2,147 of 3,352 |
Typical is the median across the 121 brands in spa franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 9 | 0 | 0 |
| 2021 | 1 (+1) | 10 | +1 | 0 |
| 2022 | 8 (+7) | 10 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Heyday Franchise, LLC, 2023 filing, page 88
Where Heyday locations are
At the end of 2022, Heyday had locations in 8 states. The most are in New York, California and Georgia.
- New York6
- California4
- Georgia2
- Pennsylvania2
- Illinois1
- Maryland1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 0 | 6 | 6 |
| California | 1 | 3 | 4 |
| Georgia | 2 | 0 | 2 |
| Pennsylvania | 1 | 1 | 2 |
| Illinois | 1 | 0 | 1 |
| Maryland | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
| Virginia | 1 | 0 | 1 |
Source: Heyday Franchise, LLC, 2023 filing, page 89
Who owns Heyday?
Heyday franchises are sold by Heyday Franchise, LLC. It is a subsidiary of Heyday Wellness LLC.
From Heyday Franchise, LLC’s 2023 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Heyday Franchise, LLC, 2023 filing, litigation on page 12, bankruptcy on page 12
Heyday filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Heyday Franchise, LLC’s 2023 filing, issued August 4, 2023; the earlier ones below are on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | August 4, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
| 2022 filing | April 13, 2022 | NASAA depository | Replaced by the 2023 filing |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other spa franchises
All spa franchises
Heyday is also on these lists: health and wellness franchises, retail franchises.