HomeLife franchise
2026 filing · March 30, 2026
HomeLife at a glance
A real estate brokerage, opened new or converted from an existing brokerage. At the end of 2025 there were 5 HomeLife locations in the US, all franchised.
The business
- Industry
- Real estate
- Franchisor
- HomeLife International Inc
- The company that sells the franchises
- Franchisor based in
- Newport Beach, California
- Typical size
- 800–3,500 sq ft
What you pay
- Cost to open
- $34K–$110K
- A conversion of an existing brokerage
- Franchise fee
- $18,000
- Paid once, when you sign
- Royalty
- 1–4%
- Either 4% of gross revenue on the first $1 million a year and 1% above that, or a flat $74 a month per sales representative (up to $7,400 a month), plus a national advertising contribution
- Brand fund
- Yes
- 1% of the first $1,000,000 of gross revenue each year; nothing above that
- Agreement length
- 20 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 5
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 0
- States
- 4
- Most in Florida, Arizona and California
Support and records
From HomeLife International Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
HomeLife among all franchises with the same figure.
| Figure | HomeLife | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $72,100 | Costs less than 93% of franchises |
| Franchise feePaid once, when you sign | $18,000 | Lower than 92% of franchises |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a HomeLife franchise costs
Opening a conversion of an existing brokerage costs an estimated $34,200 to $110,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are additional funds (8 months) ($13,000 to $60,000) and initial franchise fee ($18,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $18,000 | ||
| Building Signs | $700 | $15,000 | |
| Yard Signs | $1,000 | $5,000 | |
| Start-up Supplies | $1,000 | $10,000 | |
| Insurance, including General | $500 | $2,000 | |
| Additional Funds (8 months) | $13,000 | $60,000 | |
| Total | $34,200 | $110,000 | |
Source: HomeLife International Inc, 2026 filing, page 24
HomeLife franchise fee
The franchise fee is $18,000. You pay it when you sign the franchise agreement.
Source: HomeLife International Inc, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | Either 4% of gross revenue on the first $1 million a year and 1% above that, or a flat $74 a month per sales representative (up to $7,400 a month), plus a national advertising contribution. |
|---|---|
| Brand or marketing fund | 1% of the first $1,000,000 of gross revenue each year; nothing above that. |
| Transfer Fee | $3,500 |
| Additional Training | $200 per hour |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HomeLife International Inc, 2026 filing, page 16
Other fees as filed, from page 18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures HomeLife does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: HomeLife International Inc, 2026 filing, page 51
How HomeLife compares
Of the 95 real estate franchises on this site, HomeLife is the 19th cheapest to open and the 73rd largest by number of locations.
| Figure | HomeLife | Typical real estate brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $34K | $69K | $222K |
| Cost to open, high end | $110K | $244K | $477K |
| Franchise fee | $18K | $35K | $40K |
| US locations | 5 | 67 | 21 |
| Change in franchised locations, 0 yrs | +25% | +1.4% | – |
| Shares earnings figures | No | 40 of 95 | 2,147 of 3,352 |
Typical is the median across the 95 brands in real estate franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 4 (0) | 0 |
| 2022 | 4 (0) | 0 |
| 2023 | 4 (0) | 0 |
| 2024 | 5 (+1) | 0 |
| 2025 | 5 (0) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 4 to 5 (+1, +25%). The earlier years come from the brand's 2024 filing.
Source: HomeLife International Inc, 2026 filing, page 52
2021–2022: HomeLife International Inc, 2024 filing, page 51
Where HomeLife locations are
At the end of 2025, HomeLife had franchised locations in 4 states. The most are in Florida, Arizona and California.
- Florida2
- Arizona1
- California1
- Virginia1
| State | Franchised |
|---|---|
| Florida | 2 |
| Arizona | 1 |
| California | 1 |
| Virginia | 1 |
Source: HomeLife International Inc, 2026 filing, page 53
Who owns HomeLife?
HomeLife franchises are sold by HomeLife International Inc. Its filing names no parent company.
From HomeLife International Inc’s 2026 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–15. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: HomeLife International Inc, 2026 filing, litigation on pages 12–15, bankruptcy on page 15
HomeLife filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from HomeLife International Inc’s 2026 filing, issued March 30, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
