Identity Coffee Co. franchise
2026 filing · March 31, 2026GrowingShares sales figures
Identity Coffee Co. at a glance
A drive-thru and walk-up coffee shop serving espresso drinks, teas and pastries. At the end of 2025 there were 6 Identity Coffee Co. locations in the US, 3 franchised and 3 company-owned.
The business
- Franchisor
- Identity Coffee Co. Franchise, LLC
- The company that sells the franchises
- Franchising since
- 2025
- Franchisor based in
- Westminster, Massachusetts
- Typical size
- 500–1,200 sq ft
What you pay
- Cost to open
- $175K–$346K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid weekly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 3
- Change in 3 years
- +3
- Franchised locations, 2023–2025
- States
- 3
- Most in Massachusetts, New Hampshire and Pennsylvania
From Identity Coffee Co. Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Identity Coffee Co. among all franchises with the same figure.
| Figure | Identity Coffee Co. | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $260,400 | Costs less than 61% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Identity Coffee Co. franchise costs
Opening one Identity Coffee Co. costs an estimated $175,300 to $345,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 17
Identity Coffee Co. franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly. |
| Software subscription | Currently, $265- $360 per month |
| Transfer fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Replacement/Additional Training fee | Currently, $500 per day |
| Local Marketing/Required Spending | 3% of your gross sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Identity Coffee Co. publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 42
- Estimate Estimated yearly sales per location
- $410K–$720K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Identity Coffee Co. franchisees
Lenders approved 5 SBA 7(a) loans for Identity Coffee Co. franchisees in 2026, $828K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Identity Coffee Co. compares
Of the 117 coffee franchises on this site, Identity Coffee Co. is the 11th cheapest to open and the 59th largest by number of locations.
| Figure | Identity Coffee Co. | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $175K | $350K | $222K |
| Cost to open, high end | $346K | $741K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 1.5% | 2% |
| US locations | 6 | 8 | 21 |
| Shares earnings figures | Yes | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 3 | 0 | 0 |
| 2024 | 0 (0) | 6 | 0 | 0 |
| 2025 | 3 (+3) | 3 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Identity Coffee Co. passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 44
Where Identity Coffee Co. locations are
At the end of 2025, Identity Coffee Co. had locations in 3 states. The most are in Massachusetts, New Hampshire and Pennsylvania.
- Massachusetts4
- New Hampshire1
- Pennsylvania1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Massachusetts | 1 | 3 | 4 |
| New Hampshire | 1 | 0 | 1 |
| Pennsylvania | 1 | 0 | 1 |
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, page 45
Who owns Identity Coffee Co.?
Identity Coffee Co. franchises are sold by Identity Coffee Co. Franchise, LLC. Its filing names no parent company.
From Identity Coffee Co. Franchise, LLC’s 2026 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Identity Coffee Co. Franchise, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
Identity Coffee Co. filings
The figures on this page come from Identity Coffee Co. Franchise, LLC’s 2026 filing, issued March 31, 2026, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 31, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other coffee franchises
All coffee franchises
Identity Coffee Co. is also on these lists: food franchises.