IDOLIZE franchise
2023 filing · April 21, 2023GrowingShares sales figures
IDOLIZE at a glance
A beauty spa offering eyebrow threading, lash and brow services, waxing and facials. At the end of 2022 there were 11 IDOLIZE locations in the US, 5 franchised and 6 company-owned, so most are run by the company itself.
The business
- Franchisor
- IDOLIZE Franchising LLC
- The company that sells the franchises
- Franchising since
- 2017
- 6 years of selling franchises
- Franchisor based in
- Charlotte, North Carolina
- Typical size
- 1,200–1,500 sq ft
What you pay
- Cost to open
- $381K–$460K
- Fee, build-out and opening working capital
- Franchise fee
- $49,500
- Paid once, when you sign
- Royalty
- 6% + minimum
- 6% of gross sales, paid weekly, with a $250 weekly minimum from the 14th week, plus 1% to the brand fund
- Brand fund
- 1%
- 1% of gross sales, paid weekly; it can rise to 2%
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 11
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 6
- Change in 3 years
- +3
- Franchised locations, 2020–2022
- States
- 4
- Most in North Carolina, New Jersey and Ohio
Support and records
From IDOLIZE Franchising LLC’s 2023 filing; revenue and net loss from its audited financial statements, page 164; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
IDOLIZE among all franchises with the same figure.
| Figure | IDOLIZE | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $420,504 | Costs more than 56% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 11 | Fewer than 60% of franchises |
How much a IDOLIZE franchise costs
Opening one IDOLIZE costs an estimated $380,704 to $460,303. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($185,950 to $209,150) and additional funds-3 months ($40,000 to $75,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $47,500 | $49,500 | |
| Construction and Leasehold improvements | $185,950 | $209,150 | |
| Furniture Fixtures and Equipment | $52,437 | $57,665 | |
| Signage (interior and exterior) | $5,159 | $6,900 | |
| Technology | $3,000 | $4,500 | |
| Opening Inventory | $11,000 | $13,000 | |
| Rent Deposit | $2,500 | $3,900 | |
| Utility Deposits | $165 | $250 | |
| Insurance Deposits | $0 | $1,550 | |
| Pre-opening Travel Expense | $1,500 | $3,500 | |
| Grand Opening Advertising | $9,000 | $12,000 | |
| Digital Start Up Fee | $2,000 | ||
| Professional Fees | $16,500 | $16,888 | |
| Business Permits and Licenses | $1,493 | $1,500 | |
| Printing, Stationery and Office Supplies | $2,500 | $3,000 | |
| Additional Funds-3 months | $40,000 | $75,000 | |
| Total | $380,704 | $460,303 | |
Source: IDOLIZE Franchising LLC, 2023 filing, page 16
IDOLIZE franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: IDOLIZE Franchising LLC, 2023 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly, with a $250 weekly minimum from the 14th week, plus 1% to the brand fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly; it can rise to 2%. |
| Transfer Fee | 50% of the then current franchise fee, with a minimum of $16,250. |
| Additional training | Currently $1,000 per person per week plus expenses incurred. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: IDOLIZE Franchising LLC, 2023 filing, pages 11 and 12
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures IDOLIZE publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: IDOLIZE Franchising LLC, 2023 filing, page 53
SBA loans to IDOLIZE franchisees
Lenders approved 8 SBA 7(a) loans for IDOLIZE franchisees from 2018 to 2022, $1.62M in all. Of the 5 that have ended, 3 were paid in full and 2 were charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | IDOLIZE | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +25% / +150% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 25% / 50% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How IDOLIZE compares
Of the 101 salon franchises on this site, IDOLIZE is the 70th cheapest to open and the 57th largest by number of locations.
| Figure | IDOLIZE | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $381K | $303K | $222K |
| Cost to open, high end | $460K | $531K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 11 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 4 (+2) | 5 | +2 | 0 |
| 2021 | 4 (0) | 5 | 0 | 0 |
| 2022 | 5 (+1) | 6 | +2 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: IDOLIZE Franchising LLC, 2023 filing, page 60
Where IDOLIZE locations are
At the end of 2022, IDOLIZE had locations in 4 states. The most are in North Carolina, New Jersey and Ohio.
- North Carolina8
- New Jersey1
- Ohio1
- Texas1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| North Carolina | 2 | 6 | 8 |
| New Jersey | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
Source: IDOLIZE Franchising LLC, 2023 filing, page 61
Who owns IDOLIZE?
IDOLIZE franchises are sold by IDOLIZE Franchising LLC.
From IDOLIZE Franchising LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: IDOLIZE Franchising LLC, 2023 filing, litigation on page 10, bankruptcy on page 10
IDOLIZE filings
The figures on this page come from IDOLIZE Franchising LLC’s 2023 filing, issued April 21, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 21, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other salon franchises
All salon franchises
IDOLIZE is also on these lists: spa franchises.