Imo's Pizza franchise
2026 filing · April 27, 2026Fewer locationsShares sales figures
Imo's Pizza at a glance
A St. Louis-style pizza restaurant offering delivery, carry-out and dine-in service. At the end of 2025 there were 96 Imo's Pizza locations in the US, all franchised.
The business
- Franchisor
- Imo's Franchising, Inc
- The company that sells the franchises
- Franchising since
- 1984
- 42 years of selling franchises
- Franchisor based in
- St. Louis, Missouri
- Typical size
- 1,400–1,900 sq ft
What you pay
- Cost to open
- $544K–$959K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- $30,000 for existing franchisees
- Royalty
- 4%
- 4% of weekly net sales, plus up to 2% to the brand development fund and at least 2% on local store marketing
- Brand fund
- Yes
- Up to 2% of weekly net sales, paid with the royalty
- Renewal fee
- See terms
- 25% of the then- current Initial Franchise Fee
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 96
- Franchised and company-owned
- Franchised
- 96
- Company-owned
- 0
- Change in 3 years
- −3
- Franchised locations, 2023–2025
- States
- 3
- Most in Missouri, Illinois and Kansas
From Imo's Franchising, Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Imo's Pizza among all franchises with the same figure.
| Figure | Imo's Pizza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $751,570 | Costs more than 77% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 96 | More than 76% of franchises |
| Sales per locationYearly, as the brand reports it | $1,221,700 | Higher than 71% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.6× | Higher than 51% of brands that share sales figures |
How much a Imo's Pizza franchise costs
Opening one Imo's Pizza costs an estimated $543,804 to $959,336. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction, remodeling, and leasehold improvements ($299,000 to $590,000) and equipment, furniture & supplies ($101,000 to $127,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Fee | $30,000 | $40,000 | |
| Real Estate Rent, Deposits and Pre-Paid Expenses | $11,700 | $28,500 | |
| Equipment, Furniture & Supplies | $101,000 | $127,000 | |
| Construction, Remodeling, and Leasehold Improvements | $299,000 | $590,000 | |
| Computer, Point of Sale Equipment and Software, Store Technology Infrastructure | $19,454 | $22,436 | |
| Training Expenses (Travel, meals, Lodging and Employee Wages) | $7,000 | $12,000 | |
| Architectural and Engineering Expenses | $13,000 | $22,000 | |
| Opening Inventory and Supplies | $13,000 | $18,500 | |
| Grand Opening Advertising | $10,000 | ||
| Opening Miscellaneous Opening Costs | $900 | $2,500 | |
| Insurance | $3,000 | $9,400 | |
| Business Licenses and Miscellaneous Expenses | $2,000 | $7,000 | |
| Signage | $6,750 | $14,000 | |
| Accountant and Attorneys’ Fees | $2,000 | $6,000 | |
| Additional Funds – 3 Months | $25,000 | $50,000 | |
| Total | $543,804 | $959,336 | |
Source: Imo's Franchising, Inc, 2026 filing, page 20
Imo's Pizza franchise fee
The franchise fee is $40,000, $30,000 for existing franchisees. You pay it when you sign the franchise agreement.
Source: Imo's Franchising, Inc, 2026 filing, page 14
Royalty and ongoing fees
| Royalty | 4% of weekly net sales, plus up to 2% to the brand development fund and at least 2% on local store marketing. |
|---|---|
| Brand or marketing fund | Up to 2% of weekly net sales, paid with the royalty. |
| Technology Fee | Up to $175 per month |
| Transfer | 25% of then-current Initial Franchise Fee |
| Renewal Fee | 25% of the then- current Initial Franchise Fee |
| Training Fees | Maximum – cannot exceed $1,000 per session |
| Local Store Marketing | Minimum of 2.0% of Net Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Imo's Franchising, Inc, 2026 filing, page 15
Other fees as filed, from pages 15–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Imo's Pizza publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average net sales
- $1,221,700
- Median net sales
- $1,153,173
Yearly figures for fiscal year ended December 25, 2025, covering traditional franchised stores open all 52 weeks (88 locations). The average is about 1.6 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Imo's Franchising, Inc, 2026 filing, pages 54–55
SBA loans to Imo's Pizza franchisees
Lenders approved 35 SBA-backed loans for Imo's Pizza franchisees from 1991 to 2024, $7.66M in all: 34 7(a) loans and 1 504 loan. Of the 29 that have ended, 24 were paid in full and 5 were charged off (17.2%). The other 6 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Imo's Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +1.1% / −3% | 0% / −3% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 4% | 2.8% / 9.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 1.1% / 1% | 0% / 0% | 0% / 0% |
Typical pizza brand is the median of the 49 brands in pizza franchises with three years of counts.
How Imo's Pizza compares
Of the 122 pizza franchises on this site, Imo's Pizza is the 90th cheapest to open and the 24th largest by number of locations.
| Figure | Imo's Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $544K | $349K | $222K |
| Cost to open, high end | $959K | $787K | $477K |
| Franchise fee | $40K | $30K | $40K |
| Royalty | 4% | 5% | 6% |
| Sales per location | $1.22M | $1.02M | $794K |
| US locations | 96 | 26 | 21 |
| Shares earnings figures | Yes | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 98 (−1) | 0 | 0 | −1 |
| 2024 | 95 (−3) | 0 | 0 | −3 |
| 2025 | 96 (+1) | 0 | +2 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Imo's Franchising, Inc, 2026 filing, page 58
Where Imo's Pizza locations are
At the end of 2025, Imo's Pizza had franchised locations in 3 states. The most are in Missouri, Illinois and Kansas.
- Missouri80
- Illinois14
- Kansas2
Source: Imo's Franchising, Inc, 2026 filing, page 59
Who owns Imo's Pizza?
Imo's Pizza franchises are sold by Imo's Franchising, Inc. It is a subsidiary of Imo’s Holding Company.
From Imo's Franchising, Inc’s 2026 filing, page 10.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 13. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Imo's Franchising, Inc, 2026 filing, litigation on page 13, bankruptcy on page 14
Imo's Pizza filings
The figures on this page come from Imo's Franchising, Inc’s 2026 filing, issued April 27, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 27, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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