Lovely Bride franchise
2026 filing · April 21, 2026Fewer locations
Lovely Bride at a glance
A bridal boutique selling wedding gowns, occasion dresses and accessories. At the end of 2025 there were 18 Lovely Bride locations in the US, 15 franchised and 3 company-owned.
The business
- Industry
- Retail
- Franchisor
- Lovely Franchising LLC
- The company that sells the franchises
- Franchisor based in
- Westport, Connecticut
- Typical size
- 1,000–3,000 sq ft
What you pay
- Cost to open
- $305K–$635K
- Fee, build-out and opening working capital
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross revenues, paid monthly, plus 1% to the brand fund
- Brand fund
- 1%
- 1% of gross revenue, paid monthly
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 18
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 3
- Change in 3 years
- −4
- Franchised locations, 2023–2025
- States
- 12
- Most in California, New York and Texas
Support and records
From Lovely Franchising LLC’s 2026 filing; revenue and net income from its audited financial statements, page 197; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Lovely Bride among all franchises with the same figure.
| Figure | Lovely Bride | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $470,000 | Costs more than 61% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 18 | Fewer than 52% of franchises |
How much a Lovely Bride franchise costs
Opening one Lovely Bride costs an estimated $305,000 to $635,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are office development, construction and leasehold improvements ($80,000 to $200,000) and opening inventory ($115,000 to $150,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | ||
| Office Development, Construction and Leasehold Improvements | $80,000 | $200,000 | |
| Furniture, Fixtures and Equipment | $40,000 | $140,000 | |
| Signage (Interior and Exterior) | $5,000 | $10,000 | |
| Computer and Software System | $3,500 | $8,000 | |
| Opening Inventory | $115,000 | $150,000 | |
| Rent Deposits | $5,000 | $30,000 | |
| Utility Deposits | $500 | $1,000 | |
| Insurance Deposits and Premiums | $2,000 | $4,500 | |
| Pre-opening Travel Expense | $2,000 | $4,000 | |
| Market Introduction Program | $5,000 | $15,000 | |
| Professional Fees | $5,000 | $7,500 | |
| Business Permits and Licenses | $500 | $3,000 | |
| Printing, Stationery and Office Supplies | $1,500 | $7,000 | |
| Additional Funds – 3 Months | $15,000 | $30,000 | |
| Total | $305,000 | $635,000 | |
Source: Lovely Franchising LLC, 2026 filing, page 13
Lovely Bride franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: Lovely Franchising LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross revenues, paid monthly, plus 1% to the brand fund. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly. |
| Technology Support and Development Fee | Currently $200 |
| Local Advertising Marketing and Promotional Expenditures | 1% of Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Lovely Franchising LLC, 2026 filing, page 9
Other fees as filed, from pages 9–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Lovely Bride does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Lovely Franchising LLC, 2026 filing, page 44
- Estimate Estimated yearly sales per location
- $1.3M–$1.9M
Estimated from the royalties the franchisor collected in 2025 at its 5% royalty rate, over about 17 franchised locations.
Source: Lovely Franchising LLC, 2026 filing, page 197
SBA loans to Lovely Bride franchisees
Lenders approved 10 SBA 7(a) loans for Lovely Bride franchisees from 2018 to 2026, $9.75M in all. All 5 that have ended were paid in full; none was charged off. The other 5 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Lovely Bride | Typical retail brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −21% / −21% | −0.4% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.3% / 5.3% | 5.4% / 18% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 16% / 16% | 0% / 0% | 0% / 0% |
Typical retail brand is the median of the 114 brands in retail franchises with three years of counts.
How Lovely Bride compares
Of the 302 retail franchises on this site, Lovely Bride is the 212th cheapest to open and the 170th largest by number of locations.
| Figure | Lovely Bride | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $305K | $198K | $222K |
| Cost to open, high end | $635K | $425K | $477K |
| Franchise fee | $25K | $35K | $40K |
| Royalty | 5% | 5.7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 18 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 19 (0) | 0 | 0 | 0 |
| 2024 | 19 (0) | 0 | 0 | 0 |
| 2025 | 15 (−4) | 3 | 0 | −4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Lovely Franchising LLC, 2026 filing, pages 44–45
Where Lovely Bride locations are
At the end of 2025, Lovely Bride had locations in 13 states and territories. The most are in California, New York and Texas.
- California3
- New York2
- Texas2
- Arizona1
- District of Columbia1
- Florida1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 3 | 0 | 3 |
| New York | 2 | 0 | 2 |
| Texas | 0 | 2 | 2 |
| Arizona | 0 | 1 | 1 |
| District of Columbia | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| North Carolina | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
All 13 states
| Pennsylvania | 1 |
|---|---|
| Rhode Island | 1 |
| South Carolina | 1 |
Source: Lovely Franchising LLC, 2026 filing, page 45
Who owns Lovely Bride?
Lovely Bride franchises are sold by Lovely Franchising LLC.
From Lovely Franchising LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Lovely Franchising LLC, 2026 filing, litigation on page 9, bankruptcy on page 9
Lovely Bride filings
The figures on this page come from Lovely Franchising LLC’s 2026 filing, issued April 21, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 21, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
