My Eyelab franchise
2022 filing · April 18, 2022GrowingShares sales figures
My Eyelab at a glance
A retail optical store selling eyeglasses and contact lenses, with eye exams and lenses made on site. At the end of 2021 there were 142 My Eyelab locations in the US, 74 franchised and 68 company-owned.
The business
- Franchisor
- M&D Optical Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Palm Springs, Florida
- Typical size
- 2,000–2,500 sq ft
What you pay
- Cost to open
- $300K–$601K
- Fee, build-out and opening working capital
- Franchise fee
- $34,900
- Paid once, when you sign
- Royalty
- 4%
- 4% of weekly gross sales, paid weekly, plus an advertising fund fee of up to 8% (currently 8%)
- Brand fund
- 8%
- 8% of weekly gross sales, paid weekly
- Renewal fee
- See terms
- 10% of our then- current Initial Franchise Fee
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2021
- 142
- Franchised and company-owned
- Franchised
- 74
- Company-owned
- 68
- Change in 3 years
- +61
- Franchised locations, 2019–2021
- States
- 8
- Most in Texas, Florida and Georgia
From M&D Optical Franchise, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
My Eyelab among all franchises with the same figure.
| Figure | My Eyelab | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $450,528 | Costs more than 60% of franchises |
| Franchise feePaid once, when you sign | $34,900 | Lower than 71% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 142 | More than 82% of franchises |
| Sales per locationYearly, as the brand reports it | $1,050,194 | Higher than 65% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 2.3× | Higher than 70% of brands that share sales figures |
How much a My Eyelab franchise costs
Opening one My Eyelab costs an estimated $299,858 to $601,197. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction, project management, space planning, working drawings ($50,000 to $230,000) and signage, fixtures, furniture, exam equipment ($116,115 to $164,214). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| (Low-High Range) Initial Franchise Fee | $34,900 | ||
| Travel and Living Expenses for Initial Training | $0 | $2,000 | |
| Store Launch Advertising and Marketing | $5,000 | ||
| Signage, Fixtures, Furniture, Exam Equipment | $116,115 | $164,214 | |
| Point of Sale (POS), Computer System, Camera, Music Systems & Wiring | $35,000 | $37,500 | |
| Office/Janitorial Supplies | $500 | ||
| Construction, project management, space planning, working drawings | $50,000 | $230,000 | |
| Inventory to Begin Operating | $6,684 | $10,583 | |
| Warehouse and Distribution | $19,009 | $40,000 | |
| Business Licenses and Permits | $350 | $1,500 | |
| Lease Payments | $0 | $19,000 | |
| Security Deposits and Utility Payments | $0 | $5,000 | |
| Professional services | $2,000 | $5,000 | |
| Insurance (first 3 months) | $300 | $1,000 | |
| (Low-High Range) Additional Funds (Three Months Operating Cash) | $30,000 | $45,000 | |
| Total | $299,858 | $601,197 | |
Source: M&D Optical Franchise, LLC, 2022 filing, page 18
My Eyelab franchise fee
The franchise fee is $34,900. You pay it when you sign the franchise agreement.
Source: M&D Optical Franchise, LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 4% of weekly gross sales, paid weekly, plus an advertising fund fee of up to 8% (currently 8%). |
|---|---|
| Brand or marketing fund | 8% of weekly gross sales, paid weekly. |
| Renewal Fee | 10% of our then- current Initial Franchise Fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: M&D Optical Franchise, LLC, 2022 filing, page 13
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures My Eyelab publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,050,194
- Median sales
- $950,034
Yearly figures for 2021, covering franchised stores open at least one year at the end of 2021 (46 locations). The average is about 2.3 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: M&D Optical Franchise, LLC, 2022 filing, pages 44–45
SBA loans to My Eyelab franchisees
Lenders approved 27 SBA 7(a) loans for My Eyelab franchisees from 2018 to 2023, $11.8M in all. Of the 16 that have ended, 14 were paid in full and 2 were charged off. The other 11 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | My Eyelab | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +54% / +469% | +6.7% / +23% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 6.3% / 38% | 6.3% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 7.7% | 0% / 0% | 0% / 0% |
Typical health and wellness brand is the median of the 57 brands in health and wellness franchises with three years of counts.
How My Eyelab compares
Of the 199 health and wellness franchises on this site, My Eyelab is the 129th cheapest to open and the 23rd largest by number of locations.
| Figure | My Eyelab | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $300K | $224K | $222K |
| Cost to open, high end | $601K | $498K | $477K |
| Franchise fee | $35K | $45K | $40K |
| Royalty | 4% | 6% | 6% |
| Brand fund | 8% | 2% | 2% |
| Sales per location | $1.05M | $711K | $794K |
| US locations | 142 | 10 | 21 |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 29 (+16) | 52 | +17 | −1 |
| 2020 | 48 (+19) | 51 | +21 | −2 |
| 2021 | 74 (+26) | 68 | +29 | −3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: M&D Optical Franchise, LLC, 2022 filing, page 47
Where My Eyelab locations are
At the end of 2021, My Eyelab had locations in 8 states. The most are in Texas, Florida and Georgia.
- Texas73
- Florida24
- Georgia24
- North Carolina12
- Oklahoma6
- California1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 43 | 30 | 73 |
| Florida | 3 | 21 | 24 |
| Georgia | 21 | 3 | 24 |
| North Carolina | 0 | 12 | 12 |
| Oklahoma | 5 | 1 | 6 |
| California | 1 | 0 | 1 |
| Kentucky | 1 | 0 | 1 |
| Michigan | 0 | 1 | 1 |
Source: M&D Optical Franchise, LLC, 2022 filing, page 48
Who owns My Eyelab?
My Eyelab franchises are sold by M&D Optical Franchise, LLC. It is a subsidiary of Now Optics Holdings, LLC.
From M&D Optical Franchise, LLC’s 2022 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: M&D Optical Franchise, LLC, 2022 filing, litigation on page 11, bankruptcy on page 11
My Eyelab filings
The figures on this page come from M&D Optical Franchise, LLC’s 2022 filing, issued April 18, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 18, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other health and wellness franchises
All health and wellness franchises
My Eyelab is also on these lists: retail franchises.