Moxie Salon & Beauty Bar franchise
2022 filing · April 30, 2022GrowingShares sales figures
Moxie Salon & Beauty Bar at a glance
A salon offering haircuts, blowouts and styling with nail, lash and brow services. At the end of 2021 there were 11 Moxie Salon & Beauty Bar locations in the US, 9 franchised and 2 company-owned.
The business
- Franchisor
- Moxie BBB Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2014
- 8 years of selling franchises
- Franchisor based in
- Montclair, New Jersey
- Typical size
- 1,200–1,800 sq ft
What you pay
- Cost to open
- $158K–$404K
- Fee, build-out and opening working capital
- Franchise fee
- $39,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross revenues, paid weekly
- Brand fund
- 2%
- 2% of weekly gross revenue, paid with the royalty
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 11
- Franchised and company-owned
- Franchised
- 9
- Company-owned
- 2
- Change in 3 years
- +3
- Franchised locations, 2019–2021
- States
- 1
- Most in New Jersey
From Moxie BBB Franchising, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Moxie Salon & Beauty Bar among all franchises with the same figure.
| Figure | Moxie Salon & Beauty Bar | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $280,950 | Costs less than 59% of franchises |
| Franchise feePaid once, when you sign | $39,000 | Lower than 58% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 11 | Fewer than 60% of franchises |
How much a Moxie Salon & Beauty Bar franchise costs
Opening one Moxie Salon & Beauty Bar costs an estimated $157,900 to $404,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are furniture, fixtures & equipment ($60,000 to $155,000) and leasehold improvements ($25,000 to $130,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $39,000 | ||
| Real Estate and Security Deposit (Lease and Utilities) | $2,000 | $12,000 | |
| Architect Fees | $3,500 | $7,000 | |
| Leasehold Improvements | $25,000 | $130,000 | |
| Furniture, Fixtures & Equipment | $60,000 | $155,000 | |
| Computer System, Software, Credit Card Processing Equipment, Training and Support | $3,000 | $6,000 | |
| Insurance (3 Months) | $900 | $2,000 | |
| Supplies | $500 | $1,500 | |
| Opening Inventory | $3,000 | $5,000 | |
| Training Expenses | $500 | $2,500 | |
| Signage | $2,500 | $13,000 | |
| Grand Opening Advertising | $5,000 | ||
| Licenses and Permits | $500 | $1,000 | |
| Legal and Accounting – Professional Fees | $2,500 | $5,000 | |
| Additional Funds (3 month period) | $10,000 | $20,000 | |
| Total | $157,900 | $404,000 | |
Source: Moxie BBB Franchising, LLC, 2022 filing, page 21
Moxie Salon & Beauty Bar franchise fee
The franchise fee is $39,000. You pay it when you sign the franchise agreement.
Source: Moxie BBB Franchising, LLC, 2022 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross revenues, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of weekly gross revenue, paid with the royalty. |
| Transfer Fee | 50% of our then- current Initial Franchise Fee. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Moxie BBB Franchising, LLC, 2022 filing, page 14
Other fees as filed, from page 17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Moxie Salon & Beauty Bar publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Moxie BBB Franchising, LLC, 2022 filing, page 60
SBA loans to Moxie Salon & Beauty Bar franchisees
Lenders approved 11 SBA 7(a) loans for Moxie Salon & Beauty Bar franchisees from 2018 to 2026, $2.99M in all. Of the 6 that have ended, 4 were paid in full and 2 were charged off. The other 5 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Moxie Salon & Beauty Bar | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +29% / +50% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How Moxie Salon & Beauty Bar compares
Of the 101 salon franchises on this site, Moxie Salon & Beauty Bar is the 17th cheapest to open and the 58th largest by number of locations.
| Figure | Moxie Salon & Beauty Bar | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $158K | $303K | $222K |
| Cost to open, high end | $404K | $531K | $477K |
| Franchise fee | $39K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 11 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 7 (+1) | 2 | +1 | 0 |
| 2020 | 7 (0) | 2 | 0 | 0 |
| 2021 | 9 (+2) | 2 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Moxie BBB Franchising, LLC, 2022 filing, page 67
Where Moxie Salon & Beauty Bar locations are
At the end of 2021, Moxie Salon & Beauty Bar had locations in 1 state. The most are in New Jersey.
- New Jersey11
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 9 | 2 | 11 |
Source: Moxie BBB Franchising, LLC, 2022 filing, page 68
Who owns Moxie Salon & Beauty Bar?
Moxie Salon & Beauty Bar franchises are sold by Moxie BBB Franchising, LLC. Its filing names no parent company.
From Moxie BBB Franchising, LLC’s 2022 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Moxie BBB Franchising, LLC, 2022 filing, litigation on page 12, bankruptcy on page 12
Moxie Salon & Beauty Bar filings
The figures on this page come from Moxie BBB Franchising, LLC’s 2022 filing, issued April 30, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 30, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Moxie Salon & Beauty Bar is also on these lists: spa franchises.