Nana's Wonderland franchise
2026 filing · June 16, 2026
Nana's Wonderland at a glance
An indoor playground with a café and parent lounge, offering play, classes, drop-offs, after-school programs and parties for children up to 8. At the end of 2025 there were 3 Nana's Wonderland locations in the US, all company-owned.
The business
- Franchisor
- Nana's Wonderland Franchise Inc
- The company that sells the franchises
What you pay
- Cost to open
- $370K–$920K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross revenues, paid monthly, plus at least $1,500 or 1.5% a month on local advertising
- Brand fund
- None now
- No brand fund
- Renewal fee
- See terms
- 25% of the then current initial franchise fee.
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 3
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 3
- Change in 3 years
- 0
- Franchised locations, 2023–2025
From Nana's Wonderland Franchise Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Nana's Wonderland among all franchises with the same figure.
| Figure | Nana's Wonderland | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $645,000 | Costs more than 73% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Nana's Wonderland franchise costs
Opening one Nana's Wonderland costs an estimated $370,000 to $920,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction of leasehold improvements ($50,000 to $400,000) and equipment ($150,000 to $245,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Training (Transportation and Lodging) | $3,000 | $4,500 | |
| Rent, Prepaids and Security Deposit (3 months) | $25,500 | $45,000 | |
| Construction of Leasehold Improvements | $50,000 | $400,000 | |
| Architect and Interior Design | $5,000 | $12,500 | |
| Furniture, Fixtures, and Décor | $10,000 | $20,000 | |
| Initial Inventory | $8,000 | $16,000 | |
| Signage | $10,000 | $20,000 | |
| Business Licenses and Permits | $725 | $1,250 | |
| Professional Fees | $1,275 | $1,500 | |
| Equipment, TVs, Cameras, Internet, Phones, and Computers | $10,000 | $15,000 | |
| Business Insurance (3 months) | $2,500 | $4,500 | |
| Equipment | $150,000 | $245,000 | |
| Grand Opening Advertising | $4,000 | $8,000 | |
| Additional Funds for First 3 Months | $50,000 | $86,750 | |
| Total | $370,000 | $920,000 | |
Source: Nana's Wonderland Franchise Inc, 2026 filing, page 16
Nana's Wonderland franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Nana's Wonderland Franchise Inc, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross revenues, paid monthly, plus at least $1,500 or 1.5% a month on local advertising. |
|---|---|
| Brand or marketing fund | No brand fund |
| Transfer Fee | 50% of the then current initial franchise fee. |
| Renewal Fee | 25% of the then current initial franchise fee. |
| Additional Training | $250 per person, per day. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Nana's Wonderland Franchise Inc, 2026 filing, pages 13 and 27
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Nana's Wonderland does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Nana's Wonderland Franchise Inc, 2026 filing, page 40
How Nana's Wonderland compares
Of the 168 entertainment franchises on this site, Nana's Wonderland is the 100th cheapest to open and the 106th largest by number of locations.
| Figure | Nana's Wonderland | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $370K | $286K | $222K |
| Cost to open, high end | $920K | $598K | $477K |
| Franchise fee | $40K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 3 | 8 | 21 |
| Shares earnings figures | No | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 0 (0) | 3 | 0 | 0 |
| 2025 | 0 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Nana's Wonderland Franchise Inc, 2026 filing, page 41
Who owns Nana's Wonderland?
Nana's Wonderland franchises are sold by Nana's Wonderland Franchise Inc.
From Nana's Wonderland Franchise Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Nana's Wonderland Franchise Inc, 2026 filing, litigation on page 12, bankruptcy on page 12
Nana's Wonderland filings
The figures on this page come from Nana's Wonderland Franchise Inc’s 2026 filing, issued June 16, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | June 16, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Nana's Wonderland is also on these lists: education franchises.