Natural Pilates franchise
2025 filing · April 16, 2025Shares sales figures
Natural Pilates at a glance
A reformer Pilates studio offering full-body group classes. At the end of 2024 there were 5 Natural Pilates locations in the US, all company-owned.
The business
- Franchisor
- Natural Pilates Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Beverly Hills, California
- Typical size
- 1,800–2,500 sq ft
What you pay
- Cost to open
- $430K–$600K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, paid monthly, plus 1% to the brand fund
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Agreement length
- 1 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 5
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 5
- Change in 3 years
- 0
- Franchised locations, 2022–2024
From Natural Pilates Franchise, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Natural Pilates among all franchises with the same figure.
| Figure | Natural Pilates | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $514,800 | Costs more than 65% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a Natural Pilates franchise costs
Opening one Natural Pilates costs an estimated $429,600 to $600,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Natural Pilates Franchise, LLC, 2025 filing, page 14
Natural Pilates franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Natural Pilates Franchise, LLC, 2025 filing, page 8
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid monthly, plus 1% to the brand fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Natural Pilates Franchise, LLC, 2025 filing, page 9
Sales and earnings
Shares figures Natural Pilates publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Natural Pilates Franchise, LLC, 2025 filing, page 48
How Natural Pilates compares
Of the 23 Pilates and barre franchises on this site, Natural Pilates is the 14th cheapest to open and the 13th largest by number of locations.
| Figure | Natural Pilates | Typical Pilates and barre brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $430K | $413K | $222K |
| Cost to open, high end | $600K | $736K | $477K |
| Franchise fee | $45K | $55K | $40K |
| Royalty | 7% | 7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 5 | 8 | 21 |
| Shares earnings figures | Yes | 19 of 23 | 2,147 of 3,352 |
Typical is the median across the 23 brands in pilates and barre franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 5 | 0 | 0 |
| 2023 | 0 (0) | 5 | 0 | 0 |
| 2024 | 0 (0) | 5 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Natural Pilates Franchise, LLC, 2025 filing, page 51
Who owns Natural Pilates?
Natural Pilates franchises are sold by Natural Pilates Franchise, LLC.
From Natural Pilates Franchise, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Natural Pilates Franchise, LLC, 2025 filing, litigation on page 8, bankruptcy on page 8
Natural Pilates filings
The figures on this page come from Natural Pilates Franchise, LLC’s 2025 filing, issued April 16, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 16, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Pilates and barre franchises
All Pilates and barre franchises
Natural Pilates is also on these lists: fitness franchises.