Orangetheory Fitness franchise
Orangetheory Fitness runs group workout studios built around one-hour heart-rate-tracked classes that mix treadmills, rowers and weights. Members pay monthly memberships, and studios are recognizable by their orange trade dress. At the end of 2025 there were 1,224 Orangetheory Fitness locations in the US, 1,209 franchised and 15 company-owned.
- Cost to open
- $765K–$1.1M
- Franchise fee
- $59,950
- Royalty
- 8%
- Locations, 2025
- 1,224−72 in 3 yrs
Compare with similar brands Estimate your costs
Company snapshot
- Franchisor based in
- Boca Raton, Florida
- Time to open
- 9 to 12 months after signing
- Agreement length
- 10 years
- Territory
- No exclusive territory
- Financing
- Introductions to lenders
From OTF Franchisor, LLC’s 2026 filing.
How much a Orangetheory Fitness franchise costs
Opening one Orangetheory studio, excluding real estate costs an estimated $764,577 to $1,104,920. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: OTF Franchisor, LLC, 2026 filing, page 25
Orangetheory Fitness franchise fee
The franchise fee is $59,950, for a single studio. You pay it when you sign the franchise agreement.
Source: OTF Franchisor, LLC, 2026 filing, page 17
Royalty and ongoing fees
| Royalty | 8% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | Currently 3% of gross sales to the brand fund (can rise to 5%), plus local advertising of at least 2%. |
Source: OTF Franchisor, LLC, 2026 filing, page 19
Sales and earnings
Shares figures Orangetheory Fitness publishes sales or earnings figures for its locations: it reports gross sales for franchised studios over the 12 months to February 28, 2026. The full tables, with notes on which locations are counted, are in its filing.
Source: OTF Franchisor, LLC, 2026 filing, page 65
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 1,311 (+30) | 22 | 23 |
| 2024 | 1,283 (−28) | 15 | 55 |
| 2025 | 1,209 (−74) | 15 | 87 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: OTF Franchisor, LLC, 2026 filing, page 68
How Orangetheory Fitness compares
Of the 14 fitness franchises on this site, Orangetheory Fitness is the 12th cheapest to open and the 3rd largest by number of locations.
| Measure | Orangetheory Fitness | Typical fitness |
|---|---|---|
| Cost to open, low end | $765K | $434K |
| Royalty | 8% | 7% |
| Closed or left per year | 4.3% | 3.7% |
| Change in franchised locations, 3 yrs | −5.6% | −0.5% |
| Shares earnings figures | Yes | 12 of 14 |
Typical is the median across the 14 brands in fitness franchises.
Other fitness franchises
Orangetheory Fitness franchise questions
How long does it take to open a Orangetheory Fitness?
9 to 12 months after signing, according to Orangetheory Fitness's 2026 filing. Finding a site, permits and build-out are what usually stretch it.
Does Orangetheory Fitness help with financing?
Not directly. Orangetheory Fitness points buyers to outside lenders it works with, but the loan is between you and the lender.
Do Orangetheory Fitness franchisees get a protected territory?
No. Orangetheory Fitness grants the right to run one location but no exclusive area, so another Orangetheory Fitness can open nearby.
How long is a Orangetheory Fitness franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Orangetheory Fitness growing or shrinking?
Over the last 3 years 93 franchised locations opened and 165 closed or left, a net change of −5.6%. About 4.3% of locations closed or left each year. That is in line with the 3.7% typical for fitness franchises.
How does Orangetheory Fitness compare with other fitness franchises?
Of the 14 fitness franchises here, Orangetheory Fitness is the 12th cheapest to open (low end $765K against a $434K median) and the 3rd largest by number of locations. Its 8% royalty is above the 7% median.
Does Orangetheory Fitness say how much franchisees make?
Yes: it reports gross sales for franchised studios over the 12 months to February 28, 2026. Your results can differ; the filing explains which locations are counted.
Where is Orangetheory Fitness based?
OTF Franchisor, LLC is based in Boca Raton, Florida.