Purpose Brands’ brands here include gym, fitness and pilates and barre franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Purpose Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Anytime FitnessGym | $539K–$905K | $42,500 | $842/month | 2,282 | −48 (−2%) |
| Orangetheory FitnessFitness | $765K–$1.1M | $59,950 | 8% | 1,224 | −78 (−6%) |
| Waxing the CitySalon | $340K–$646K | $42,500 | 6% | 167 | +28 (+20%) |
| The Bar MethodPilates and barre | $240K–$491K | $42,500 | 6% | 77 | +1 (+1%) |
| Basecamp FitnessGym | $513K–$833K | $42,500 | 8% | 23 | +11 (+92%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 3,773 US locations, 99% of them run by franchisees. Across the brands, the total fell by 86 locations (−2%), from 2022 to 2025.
Grew the most
Shrank the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $43K to $60K across these brands, with a typical $43K. Where the royalty is a single share of sales, it runs from 6% to 8%, typically 7%. Anytime Fitness ($842/month) charges another way. On top of that, the marketing fund ranges from 2% to 3% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 5 publish yearly sales per location, from $423K at The Bar Method to $802K at Orangetheory Fitness. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Anytime Fitness | $447K a year | Other terms | Owner needn't take part |
| Orangetheory Fitness | $802K a year | 3% of sales | Owner needn't take part |
| Waxing the City | $478K a year | 2% of sales | Owner needn't take part |
| The Bar Method | $423K a year | 2% of sales | A trained manager can run it |
| Basecamp Fitness | $426K a year | 2% of sales | Owner needn't take part |
Questions
Who owns Purpose Brands?
Roark Capital backs it alongside the founders. Purpose Brands was formed in 2024 when Orangetheory Fitness and Self Esteem Brands, the parent of Anytime Fitness, completed their merger. Source: PR Newswire