Basecamp Fitness franchise
2025 filing · March 31, 2025GrowingShares sales figures
Basecamp Fitness at a glance
A boutique fitness studio running 35-minute high-intensity interval classes. At the end of 2024 there were 23 Basecamp Fitness locations in the US, 19 franchised and 4 company-owned.
The business
- Franchisor
- Basecamp Fitness Franchisor LLC
- The company that sells the franchises
- Franchising since
- 2020
- 5 years of selling franchises
- Franchisor based in
- Woodbury, Minnesota
- Typical size
- 2,000–3,500 sq ft
What you pay
- Cost to open
- $513K–$833K
- Fee, build-out and opening working capital
- Franchise fee
- $42,500
- Paid once, when you sign
- Royalty
- 8%
- 8% of gross revenue, paid monthly
- Brand fund
- 2%
- 2% of gross revenue, paid monthly
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 6 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Introductions to lenders
Where it is
- US locations, 2024
- 23
- Franchised and company-owned
- Franchised
- 19
- Company-owned
- 4
- Change in 3 years
- +13
- Franchised locations, 2022–2024
- States
- 13
- Most in California, Minnesota and Wisconsin
From Basecamp Fitness Franchisor LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Basecamp Fitness among all franchises with the same figure.
| Figure | Basecamp Fitness | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $672,792 | Costs more than 74% of franchises |
| Franchise feePaid once, when you sign | $42,500 | Higher than 54% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 23 | More than 51% of franchises |
| Sales per locationYearly, as the brand reports it | $426,115 | Lower than 79% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.6× | Lower than 94% of brands that share sales figures |
How much a Basecamp Fitness franchise costs
Opening one Basecamp Fitness costs an estimated $513,073 to $832,511. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($134,800 to $335,000) and technology & fitness equipment package ($100,480 to $127,430). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $42,500 | ||
| Travel & Training Expenses | $9,150 | $9,825 | |
| Leasehold Improvements | $134,800 | $335,000 | |
| Months’ Rent + Security Deposit | $33,200 | $47,000 | |
| Construction Management Fees | $0 | $13,500 | |
| Architect/Design Fees | $15,400 | $26,250 | |
| Technology & Fitness Equipment Package | $100,480 | $127,430 | |
| Build-Out Package (FF&E) | $30,733 | $36,696 | |
| Office/Cleaning Supplies | $3,700 | $3,800 | |
| Interior & Exterior Signage | $24,500 | $34,000 | |
| Initial Retail Inventory/Retail Product Package | $7,000 | $8,000 | |
| Grand Opening Advertising | $40,000 | ||
| Insurance & Bonds | $3,200 | $4,000 | |
| Miscellaneous Expenses | $8,550 | $9,550 | |
| Additional Funds and Working Capital for First 3 Months | $59,860 | $94,960 | |
| Total | $513,073 | $832,511 | |
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 26
Basecamp Fitness franchise fee
The franchise fee is $42,500. You pay it when you sign the franchise agreement.
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 16
Royalty and ongoing fees
| Royalty | 8% of gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid monthly. |
| Technology Fee | Currently, $799 per month. |
| Transfer Fee | $7,500 or $15,000 |
| Renewal Fee | $5,000 |
| Local Marketing Requirement | $2,500 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 19
Other fees as filed, from pages 19–21. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Basecamp Fitness publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $426,115
- Median revenue
- $370,177
Yearly figures for 2024, covering franchised studios (16 locations). The average is about 0.6 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 57
SBA loans to Basecamp Fitness franchisees
Lenders approved 14 SBA 7(a) loans for Basecamp Fitness franchisees from 2021 to 2026, $5.96M in all. Of the 3 that have ended, 2 were paid in full and 1 was charged off. The other 11 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Basecamp Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +19% / +217% | +3.2% / +36% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 6.3% / 33% | 5.3% / 26% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical gym brand is the median of the 37 brands in gym franchises with three years of counts.
How Basecamp Fitness compares
Of the 92 gym franchises on this site, Basecamp Fitness is the 73rd cheapest to open and the 38th largest by number of locations.
| Figure | Basecamp Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $513K | $342K | $222K |
| Cost to open, high end | $833K | $653K | $477K |
| Franchise fee | $43K | $50K | $40K |
| Royalty | 8% | 6.5% | 6% |
| Brand fund | 2% | 2% | 2% |
| Sales per location | $426K | $465K | $794K |
| US locations | 23 | 17 | 21 |
| Shares earnings figures | Yes | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 6 (+4) | 6 | – | – |
| 2022 | 9 (+3) | 5 | +4 | −1 |
| 2023 | 16 (+7) | 5 | +7 | 0 |
| 2024 | 19 (+3) | 4 | +4 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned studios are run by the franchisor's affiliates.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 2 to 19 (+17, +850%). The earlier years come from the brand's 2024 filing.
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 59
2021: Basecamp Fitness Franchisor LLC, 2024 filing, page 55
Where Basecamp Fitness locations are
At the end of 2024, Basecamp Fitness had locations in 13 states. The most are in California, Minnesota and Wisconsin.
- California5
- Minnesota3
- Wisconsin3
- Florida2
- South Carolina2
- Alabama1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 2 | 3 | 5 |
| Minnesota | 2 | 1 | 3 |
| Wisconsin | 3 | 0 | 3 |
| Florida | 2 | 0 | 2 |
| South Carolina | 2 | 0 | 2 |
| Alabama | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Indiana | 1 | 0 | 1 |
| Kansas | 1 | 0 | 1 |
| New Jersey | 1 | 0 | 1 |
All 13 states
| Tennessee | 1 |
|---|---|
| Texas | 1 |
| Washington | 1 |
Source: Basecamp Fitness Franchisor LLC, 2025 filing, page 60
Who owns Basecamp Fitness?
Basecamp Fitness franchises are sold by Basecamp Fitness Franchisor LLC. It is a subsidiary of Purpose Brands Holdings, LLC.
Basecamp Fitness is one of the 5 Purpose Brands franchises here. Roark Capital backs it alongside the founders. Purpose Brands was formed in 2024 when Orangetheory Fitness and Self Esteem Brands, the parent of Anytime Fitness, completed their merger.
From Basecamp Fitness Franchisor LLC’s 2025 filing, page 10; PR Newswire.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 15. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. The chief executive of its parent companies previously led CEC Entertainment, which filed for Chapter 11 in June 2020. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Basecamp Fitness Franchisor LLC, 2025 filing, litigation on page 15, bankruptcy on page 15
Basecamp Fitness filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Basecamp Fitness Franchisor LLC’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other gym franchises
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Basecamp Fitness is also on these lists: fitness franchises.
Other brands from Purpose Brands: Anytime Fitness, Orangetheory Fitness, The Bar Method and Waxing the City. See all 5 in the finder