CorePlus franchise
2025 filing · March 17, 2025
CorePlus at a glance
A fitness studio offering reformer Pilates, yoga and related exercise classes.
The business
- Franchisor
- CorePlus Group USA, Corp
- The company that sells the franchises
- Typical size
- About 3,000 sq ft
What you pay
- Cost to open
- $713K–$1.2M
- Fee, build-out and opening working capital
- Franchise fee
- $55,000
- Paid once, when you sign
- Royalty
- 8%
- 8% of gross sales, paid monthly, plus a marketing fund contribution
- Brand fund
- 2%
- 2% of gross sales, paid monthly; it can rise to 5%
- Renewal fee
- $25,000
- When the agreement ends and you sign again
Where it is
- US locations, 2024
- 0
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 0
- Change in 3 years
- 0
- Franchised locations, 2022–2024
Support and records
From CorePlus Group USA, Corp’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
CorePlus among all franchises with the same figure.
| Figure | CorePlus | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $955,850 | Costs more than 82% of franchises |
| Franchise feePaid once, when you sign | $55,000 | Higher than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 0 | Fewer than 97% of franchises |
How much a CorePlus franchise costs
Opening one CorePlus costs an estimated $713,200 to $1,198,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are studio fit-out and signage ($450,000 to $750,000) and studio equipment ($85,000 to $110,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $55,000 | ||
| Franchise Security Deposit | $6,000 | ||
| Initial Training Expenses | $0 | $10,000 | |
| Computer Software, Computer Hardware, and Point of Sale System | $5,000 | $10,000 | |
| Studio Equipment | $85,000 | $110,000 | |
| Studio Fit-out and Signage | $450,000 | $750,000 | |
| Studio Design/Architect & Project Management Fees | $35,000 | $45,000 | |
| Initial Inventory | $1,000 | $5,000 | |
| Uniforms | $1,000 | $2,500 | |
| Professional Fees | $5,000 | $20,000 | |
| Rent and Security Deposits | $20,000 | $36,000 | |
| Permits and Licenses | $5,000 | $25,000 | |
| Opening Promotion Costs | $10,000 | ||
| Telephone/Internet and Other Telecommunications Fee | $0 | $500 | |
| Utility Deposits | $0 | $1,000 | |
| Office Supplies | $100 | $1,000 | |
| Office Equipment | $1,000 | $10,000 | |
| Insurance (premium for first year) | $1,100 | $2,500 | |
| Additional Funds - 3 months | $33,000 | $99,000 | |
| Total | $713,200 | $1,198,500 | |
Source: CorePlus Group USA, Corp, 2025 filing, page 14
CorePlus franchise fee
The franchise fee is $55,000. You pay it when you sign the franchise agreement.
Source: CorePlus Group USA, Corp, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 8% of gross sales, paid monthly, plus a marketing fund contribution. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid monthly; it can rise to 5%. |
| Computer Software, Computer Hardware, and Point of Sale System | $5,000 |
| Renewal Fee | $25,000 |
| General Training Fee | $150 per hour or $1,000 per day (8 hours) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: CorePlus Group USA, Corp, 2025 filing, page 10
Other fees as filed, from pages 11–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures CorePlus does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: CorePlus Group USA, Corp, 2025 filing, page 43
How CorePlus compares
Of the 23 Pilates and barre franchises on this site, CorePlus is the 22nd cheapest to open and the 20th largest by number of locations.
| Figure | CorePlus | Typical Pilates and barre brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $713K | $413K | $222K |
| Cost to open, high end | $1.2M | $736K | $477K |
| Franchise fee | $55K | $55K | $40K |
| Royalty | 8% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 0 | 8 | 21 |
| Shares earnings figures | No | 19 of 23 | 2,147 of 3,352 |
Typical is the median across the 23 brands in pilates and barre franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: CorePlus Group USA, Corp, 2025 filing, page 44
Who owns CorePlus?
CorePlus franchises are sold by CorePlus Group USA, Corp.
From CorePlus Group USA, Corp’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: CorePlus Group USA, Corp, 2025 filing, litigation on page 8, bankruptcy on page 8
CorePlus filings
The figures on this page come from CorePlus Group USA, Corp’s 2025 filing, issued March 17, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 17, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Pilates and barre franchises
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