Otto franchise
2026 filing · March 13, 2026GrowingShares sales figures
Otto at a glance
A pizza restaurant serving pies, slices, salads and drinks, as a full-service restaurant or a quick-service slice shop. At the end of 2025 there were 29 Otto locations in the US, 16 franchised and 13 company-owned.
The business
- Franchisor
- Otto Franchising LLC
- The company that sells the franchises
- Franchising since
- 2024
- 2 years of selling franchises
- Franchisor based in
- Portland, Maine
What you pay
- Cost to open
- $184K–$1.09M
- A full-service restaurant
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid weekly; it can rise to 2%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 29
- Franchised and company-owned
- Franchised
- 16
- Company-owned
- 13
- Change in 2 years
- +7
- Franchised locations, 2023–2025
- States
- 3
- Most in Massachusetts, Maine and New Hampshire
From Otto Franchising LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Otto among all franchises with the same figure.
| Figure | Otto | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $638,075 | Costs more than 72% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 29 | More than 55% of franchises |
| Sales per locationYearly, as the brand reports it | $1,891,820 | Higher than 86% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 3.0× | Higher than 78% of brands that share sales figures |
How much a Otto franchise costs
Opening a full-service restaurant costs an estimated $183,950 to $1,092,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($18,000 to $466,000) and equipment ($61,000 to $244,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Real Estate/Rent | $7,400 | $29,600 | |
| Lease, Utility and Security Deposits | $3,700 | $13,000 | |
| Design and Architectural Fees | $0 | $15,600 | |
| Leasehold Improvements | $18,000 | $466,000 | |
| Furniture and Fixtures | $10,000 | $75,000 | |
| Equipment | $61,000 | $244,000 | |
| Signage | $3,500 | $25,000 | |
| POS System and Software | $4,000 | $8,000 | |
| Professional Fees | $600 | $9,000 | |
| Business License and Permits | $250 | $10,000 | |
| Opening Inventory of Gift Cards, Uniforms, and Merchandise | $525 | $2,200 | |
| Other Opening Inventory and Supplies | $15,475 | $47,800 | |
| Grand Opening Advertising | $1,000 | $5,000 | |
| Training Expenses (out-of-pocket costs for up to 2 people) | $2,500 | $8,000 | |
| Insurance | $2,000 | $6,000 | |
| Additional Funds – 3 months | $9,000 | $83,000 | |
| Total | $183,950 | $1,092,200 | |
Source: Otto Franchising LLC, 2026 filing, page 17
Otto franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Otto Franchising LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly; it can rise to 2%. |
| Back-of-House Management Software | $309 per month |
| Transfer | $15,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Otto Franchising LLC, 2026 filing, pages 11 and 12
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Otto publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,891,820
Yearly figures for fiscal 2025, covering franchised restaurants open a full year at the end of fiscal 2025 (four full-service, one quick-service; three partly owned by company officers left out). The filing gives an average for each format rather than one overall figure; this is the overall average worked out from those and each one's number of locations. The average is about 3 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Otto Franchising LLC, 2026 filing, pages 53–54
SBA loans to Otto franchisees
Lenders approved 6 SBA 7(a) loans for Otto franchisees from 2020 to 2025, $1.85M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Otto compares
Of the 122 pizza franchises on this site, Otto is the 21st cheapest to open and the 53rd largest by number of locations.
| Figure | Otto | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $184K | $349K | $222K |
| Cost to open, high end | $1.09M | $787K | $477K |
| Franchise fee | $45K | $30K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 1.9% | 2% |
| Sales per location | $1.89M | $1.02M | $794K |
| US locations | 29 | 26 | 21 |
| Closed or left per year | 0% | 3.1% | – |
| Change in franchised locations, 2 yrs | +77.8% | 0% | – |
| Shares earnings figures | Yes | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 12 (+3) | 13 | +3 | 0 |
| 2024 | 15 (+3) | 14 | +3 | 0 |
| 2025 | 16 (+1) | 13 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Otto Franchising LLC, 2026 filing, page 56
Where Otto locations are
At the end of 2025, Otto had locations in 3 states. The most are in Massachusetts, Maine and New Hampshire.
- Massachusetts15
- Maine11
- New Hampshire3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Massachusetts | 8 | 7 | 15 |
| Maine | 5 | 6 | 11 |
| New Hampshire | 3 | 0 | 3 |
Source: Otto Franchising LLC, 2026 filing, page 57
Who owns Otto?
Otto franchises are sold by Otto Franchising LLC. Its filing names no parent company.
From Otto Franchising LLC’s 2026 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Otto Franchising LLC, 2026 filing, litigation on page 10, bankruptcy on page 10
Otto filings
The figures on this page come from Otto Franchising LLC’s 2026 filing, issued March 13, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 13, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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