Parlay Cafe franchise
2023 filing · March 23, 2023
Parlay Cafe at a glance
An upscale coffee shop with conference rooms and a members' lounge for business travelers and remote workers. At the end of 2022 there were 1 Parlay Cafe locations in the US, all company-owned.
The business
- Franchisor
- Parlay, Inc
- The company that sells the franchises
- Franchising since
- 2020
- 3 years of selling franchises
- Franchisor based in
- Aguanga, California
- Typical size
- 1,800–3,600 sq ft
What you pay
- Cost to open
- $203K–$459K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly
- Brand fund
- 2%
- 2% of gross sales
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
From Parlay, Inc’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Parlay Cafe among all franchises with the same figure.
| Figure | Parlay Cafe | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $331,075 | Costs less than 53% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Parlay Cafe franchise costs
Opening one Parlay Cafe costs an estimated $202,950 to $459,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Parlay, Inc, 2023 filing, page 1
Parlay Cafe franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Parlay, Inc, 2023 filing, page 9
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of gross sales. |
| Replacement/Additional Training fee | $15,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Parlay, Inc, 2023 filing, page 10
Other fees as filed, from page 10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Parlay Cafe does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Parlay, Inc, 2023 filing, page 34
- Estimate Estimated yearly sales per location
- $460K–$800K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Parlay Cafe compares
Of the 117 coffee franchises on this site, Parlay Cafe is the 17th cheapest to open and the 99th largest by number of locations.
| Figure | Parlay Cafe | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $203K | $350K | $222K |
| Cost to open, high end | $459K | $741K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 1.5% | 2% |
| US locations | 1 | 8 | 21 |
| Shares earnings figures | No | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Parlay, Inc, 2023 filing, page 34
Who owns Parlay Cafe?
Parlay Cafe franchises are sold by Parlay, Inc. Its filing names no parent company.
From Parlay, Inc’s 2023 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 9. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Parlay, Inc, 2023 filing, litigation on page 9, bankruptcy on page 9
Parlay Cafe filings
The figures on this page come from Parlay, Inc’s 2023 filing, issued March 23, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | March 23, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other coffee franchises
All coffee franchises
Parlay Cafe is also on these lists: food franchises.