Planet Wings franchise
2024 filing · February 21, 2024Fewer locations
Planet Wings at a glance
A restaurant specializing in chicken wings, plus burgers, sandwiches, cheesesteaks and salads, for dine-in, take-out and delivery. At the end of 2023 there were 10 Planet Wings locations in the US, 6 franchised and 4 company-owned.
The business
- Franchisor
- Planet Wings Enterprises, Inc
- The company that sells the franchises
- Franchising since
- 2004
- 20 years of selling franchises
- Franchisor based in
- Middletown, New York
- Typical size
- 1,100–2,500 sq ft
What you pay
- Cost to open
- $396K–$819K
- Fee, build-out and opening working capital
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly, plus a 1% marketing development fee and 1% on local advertising
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
Where it is
- US locations, 2023
- 10
- Franchised and company-owned
- Franchised
- 6
- Company-owned
- 4
- Change in 3 years
- −4
- Franchised locations, 2021–2023
- States
- 2
- Most in New York and New Jersey
From Planet Wings Enterprises, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Planet Wings among all franchises with the same figure.
| Figure | Planet Wings | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $607,000 | Costs more than 71% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 10 | Fewer than 61% of franchises |
How much a Planet Wings franchise costs
Opening one Planet Wings costs an estimated $395,500 to $818,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are equipment/ furniture and fixtures ($115,000 to $350,000) and leasehold improvements ($150,000 to $250,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Leasehold Improvements | $150,000 | $250,000 | |
| Lease Payments – 3 Months | $7,000 | $20,000 | |
| Security Deposits | $7,000 | $15,000 | |
| Equipment/ Furniture and Fixtures | $115,000 | $350,000 | |
| Signage | $15,000 | $25,000 | |
| Initial Inventory | $15,000 | $25,000 | |
| Blue Prints and Plans | $12,000 | $20,000 | |
| Point of Sale System | $20,000 | $30,000 | |
| Office Equipment and Supplies | $2,000 | $4,000 | |
| Travel, lodging and meals for initial training | $2,500 | $3,500 | |
| Licenses and Permits | $3,000 | $4,000 | |
| Insurance –Annual | $9,000 | $12,000 | |
| Start-Up Marketing | $5,000 | ||
| Professional Fees | $3,000 | $5,000 | |
| Additional Funds | $30,000 | $50,000 | |
| Total | $395,500 | $818,500 | |
Source: Planet Wings Enterprises, Inc, 2024 filing, page 14
Planet Wings franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: Planet Wings Enterprises, Inc, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly, plus a 1% marketing development fee and 1% on local advertising. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty. |
| Transfer Fee – Franchise Agreement | $5,000 |
| Local Advertising | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Planet Wings Enterprises, Inc, 2024 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Planet Wings does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Planet Wings Enterprises, Inc, 2024 filing, page 44
- Estimate Estimated yearly sales per location
- $910K–$1.6M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Planet Wings franchisees
Lenders approved 2 SBA 7(a) loans for Planet Wings franchisees from 2005 to 2012, $235K in all. All 2 that have ended were paid in full; none was charged off.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Planet Wings | Typical chicken brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −14% / −40% | +3.7% / +27% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 14% / 40% | 2.4% / 12% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical chicken brand is the median of the 34 brands in chicken franchises with three years of counts.
How Planet Wings compares
Of the 113 chicken franchises on this site, Planet Wings is the 53rd cheapest to open and the 56th largest by number of locations.
| Figure | Planet Wings | Typical chicken brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $396K | $407K | $222K |
| Cost to open, high end | $819K | $868K | $477K |
| Franchise fee | $25K | $35K | $40K |
| Royalty | 6% | 5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 10 | 10 | 21 |
| Shares earnings figures | No | 61 of 113 | 2,147 of 3,352 |
Typical is the median across the 113 brands in chicken franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 9 (−1) | 5 | 0 | −1 |
| 2022 | 7 (−2) | 4 | 0 | −2 |
| 2023 | 6 (−1) | 4 | 0 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: chicken franchise costs and franchise failure rates.
Source: Planet Wings Enterprises, Inc, 2024 filing, page 44
Where Planet Wings locations are
At the end of 2023, Planet Wings had locations in 2 states. The most are in New York and New Jersey.
- New York9
- New Jersey1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 5 | 4 | 9 |
| New Jersey | 1 | 0 | 1 |
Source: Planet Wings Enterprises, Inc, 2024 filing, page 45
Who owns Planet Wings?
Planet Wings franchises are sold by Planet Wings Enterprises, Inc.
From Planet Wings Enterprises, Inc’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Planet Wings Enterprises, Inc, 2024 filing, litigation on page 10, bankruptcy on page 10
Planet Wings filings
The figures on this page come from Planet Wings Enterprises, Inc’s 2024 filing, issued February 21, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | February 21, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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