Plunj franchise
2026 filing · April 30, 2026Shares sales figures
Plunj at a glance
A Nordic-style bathhouse offering sauna and cold-plunge contrast therapy and other spa services.
The business
- Franchisor
- Plunj Franchise, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2022
- 4 years of selling franchises
- Franchisor based in
- Provo, Utah
What you pay
- Cost to open
- $496K–$1.2M
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly, plus 1% to the marketing fund if one is set up
- Brand fund
- Yes
- 1% of gross sales, if a fund is set up
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- Franchised, 2025
- 8
- As printed in the filing
From Plunj Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Plunj among all franchises with the same figure.
| Figure | Plunj | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $850,200 | Costs more than 80% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
How much a Plunj franchise costs
Opening one Plunj costs an estimated $496,000 to $1,204,400. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate improvements ($257,200 to $629,500) and equipment, furniture, fixtures, décor, design services, and supplies ($138,500 to $286,700). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $45,000 | ||
| Initial training | $0 | $600 | |
| Real estate improvements | $257,200 | $629,500 | |
| Rent (3 months of’ rent, plus a security deposit) | $15,300 | $53,000 | |
| Architectural/Engineering fees | $6,500 | $119,000 | |
| Equipment, furniture, fixtures, décor, design services, and supplies | $138,500 | $286,700 | |
| POS system, computer hardware, and software | $1,100 | $3,700 | |
| Signs | $3,300 | $10,000 | |
| Miscellaneous opening costs | $2,700 | $6,100 | |
| Professional Fees | $1,000 | $3,500 | |
| Insurance premiums for first year | $2,700 | $7,300 | |
| Opening inventory | $5,500 | $12,200 | |
| Grand opening assistance expenses | $2,700 | $6,100 | |
| Advertising | $500 | $1,200 | |
| Additional funds | $14,000 | $20,500 | |
| Total | $496,000 | $1,204,400 | |
Source: Plunj Franchise, LLC, 2026 filing, page 15
Plunj franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Plunj Franchise, LLC, 2026 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly, plus 1% to the marketing fund if one is set up. |
|---|---|
| Brand or marketing fund | 1% of gross sales, if a fund is set up. |
| Technology Package Fee | $405 per month |
| Transfer Review Deposit | $750 |
| Additional In-Person Training | $200 per person, per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Plunj Franchise, LLC, 2026 filing, page 9
Other fees as filed, from pages 10–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Plunj publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Plunj Franchise, LLC, 2026 filing, page 41
SBA loans to Plunj franchisees
Lenders approved 7 SBA 7(a) loans for Plunj franchisees from 2023 to 2026, $2.88M in all. All 2 that have ended were paid in full; none was charged off. The other 5 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Plunj compares
Of the 121 spa franchises on this site, Plunj is the 86th cheapest to open.
| Figure | Plunj | Typical spa brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $496K | $334K | $222K |
| Cost to open, high end | $1.2M | $670K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 6% | 6% | 6% |
| Shares earnings figures | Yes | 85 of 121 | 2,147 of 3,352 |
Typical is the median across the 121 brands in spa franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 1 (+1) | 0 |
| 2024 | 4 (+3) | 0 |
| 2025 | 8 (+4) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2024 counts come to 0, but the filing shows 1. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Plunj Franchise, LLC, 2026 filing, page 43
Where Plunj locations are
At the end of 2025, Plunj had locations in 2 states. The most are in Utah and Idaho.
- Utah8
- Idaho2
Source: Plunj Franchise, LLC, 2026 filing, page 43
Who owns Plunj?
Plunj franchises are sold by Plunj Franchise, LLC.
From Plunj Franchise, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Plunj Franchise, LLC, 2026 filing, litigation on page 8, bankruptcy on page 8
Plunj filings
The figures on this page come from Plunj Franchise, LLC’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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