Pure Fitness franchise
2024 filing · May 9, 2024Shares sales figures
Pure Fitness at a glance
A low-cost, flexible-membership gym with 24-hour access, strength and cardio equipment and group classes. At the end of 2023 there were 3 Pure Fitness locations in the US, all company-owned.
The business
- Franchisor
- PureFitness Franchising LLC
- The company that sells the franchises
- Franchising since
- 2022
- 2 years of selling franchises
- Franchisor based in
- Springfield, Virginia
What you pay
- Cost to open
- $400K–$628K
- Small box club, excluding lease
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 3
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 3
- Change in 3 years
- 0
- Franchised locations, 2021–2023
From PureFitness Franchising LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Pure Fitness among all franchises with the same figure.
| Figure | Pure Fitness | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $513,750 | Costs more than 65% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Pure Fitness franchise costs
Opening small box club, excluding lease costs an estimated $399,500 to $628,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: PureFitness Franchising LLC, 2024 filing, page 17
Pure Fitness franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: PureFitness Franchising LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
| Technology Fee | Currently, $800 per month per location |
| Additional Training or Assistance | Currently, $500 per day plus our travel expenses |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PureFitness Franchising LLC, 2024 filing, pages 11 and 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Pure Fitness publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: PureFitness Franchising LLC, 2024 filing, page 46
How Pure Fitness compares
Of the 92 gym franchises on this site, Pure Fitness is the 64th cheapest to open and the 69th largest by number of locations.
| Figure | Pure Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $400K | $342K | $222K |
| Cost to open, high end | $628K | $653K | $477K |
| Franchise fee | $50K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 3 | 17 | 21 |
| Shares earnings figures | Yes | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 0 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: PureFitness Franchising LLC, 2024 filing, page 55
Who owns Pure Fitness?
Pure Fitness franchises are sold by PureFitness Franchising LLC. Its ultimate parent is Green Equity Investors Side VII, L.P.
From PureFitness Franchising LLC’s 2024 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | A sister company in Poland, bought by its parent's group, went through insolvency in 2020. The franchisor itself has no bankruptcy to disclose. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PureFitness Franchising LLC, 2024 filing, litigation on page 9, bankruptcy on page 10
Pure Fitness filings
The figures on this page come from PureFitness Franchising LLC’s 2024 filing, issued May 9, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 9, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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