PickUp USA Fitness franchise
2026 filing · April 15, 2026GrowingShares sales figures
PickUp USA Fitness at a glance
A basketball-focused fitness club with pickup games, training programs, weights and cardio equipment. At the end of 2025 there were 16 PickUp USA Fitness locations in the US, 15 franchised and 1 company-owned.
The business
- Franchisor
- PickUp USA Franchise Company, LLC
- The company that sells the franchises
- Franchising since
- 2016
- 10 years of selling franchises
- First location
- 2012
- Franchisor based in
- Pasadena, California
- Typical size
- 10,000–14,000 sq ft
What you pay
- Cost to open
- $350K–$647K
- Fee, build-out and opening working capital
- Franchise fee
- $49,000
- $40,000 for an existing franchisee's additional club
- Royalty
- 6%
- 6% of gross revenues, paid weekly, plus up to 2% (currently 1%) to the system marketing fund
- Brand fund
- 1%
- 1% of gross revenue, paid weekly; it can rise to 2%
- Renewal fee
- $3,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 16
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 1
- Change in 3 years
- +4
- Franchised locations, 2023–2025
- States
- 12
- Most in California, Louisiana and Missouri
Support and records
From PickUp USA Franchise Company, LLC’s 2026 filing; revenue and net loss from its audited financial statements, page 68; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
PickUp USA Fitness among all franchises with the same figure.
| Figure | PickUp USA Fitness | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $498,410 | Costs more than 64% of franchises |
| Franchise feePaid once, when you sign | $49,000 | Higher than 62% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 16 | Fewer than 54% of franchises |
How much a PickUp USA Fitness franchise costs
Opening one PickUp USA Fitness costs an estimated $349,766 to $647,054. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are basketball court and basketball equipment costs ($100,000 to $160,000) and leasehold improvements ($40,000 to $100,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,000 | ||
| Lease, Utility, and Security Deposits, and Facility Occupancy Costs | $20,000 | $50,000 | |
| Design, Architectural and Permitting Fees | $5,000 | $20,000 | |
| Leasehold Improvements | $40,000 | $100,000 | |
| Pre-Opening Labor Costs | $14,000 | $25,000 | |
| Signage | $5,000 | $12,000 | |
| Basketball Court and Basketball Equipment Costs | $100,000 | $160,000 | |
| Fitness Equipment/Accessories Costs | $25,000 | $55,000 | |
| Furniture, Fixtures and Equipment | $13,000 | $25,000 | |
| CRM/Back Office Systems | $500 | $1,500 | |
| Professional Fees | $3,000 | $7,000 | |
| Initial Inventory | $5,000 | $8,000 | |
| Insurance | $1,000 | $2,500 | |
| Training Expenses | $4,266 | $7,054 | |
| Pre-Sale/Grand Opening Marketing | $15,000 | $25,000 | |
| Additional Funds – six months | $50,000 | $100,000 | |
| Total | $349,766 | $647,054 | |
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 14
PickUp USA Fitness franchise fee
The franchise fee is $49,000, $40,000 for an existing franchisee's additional club. You pay it when you sign the franchise agreement.
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross revenues, paid weekly, plus up to 2% (currently 1%) to the system marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid weekly; it can rise to 2%. |
| Technology Fee | $150 per month |
| Transfer Fee | 40% to 80% of the then-current initial franchise fee |
| Renewal Fee | $3,000 |
| Additional Training Fee | $500 per day per instructor, plus expenses |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures PickUp USA Fitness publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 46
- Estimate Estimated yearly sales per location
- $290K–$410K
Estimated from the royalties the franchisor collected in 2025 at its 6% royalty rate, over about 15 franchised locations.
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 68
SBA loans to PickUp USA Fitness franchisees
Lenders approved 26 SBA 7(a) loans for PickUp USA Fitness franchisees from 2017 to 2026, $12M in all. Of the 10 that have ended, 8 were paid in full and 2 were charged off. The other 16 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | PickUp USA Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / +36% | +3.2% / +36% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 13% / 118% | 5.3% / 26% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical gym brand is the median of the 37 brands in gym franchises with three years of counts.
How PickUp USA Fitness compares
Of the 92 gym franchises on this site, PickUp USA Fitness is the 49th cheapest to open and the 45th largest by number of locations.
| Figure | PickUp USA Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $350K | $342K | $222K |
| Cost to open, high end | $647K | $653K | $477K |
| Franchise fee | $49K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 16 | 17 | 21 |
| Shares earnings figures | Yes | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 14 (+3) | 1 | +7 | −4 |
| 2024 | 15 (+1) | 1 | +8 | −7 |
| 2025 | 15 (0) | 1 | +2 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 50
Where PickUp USA Fitness locations are
At the end of 2025, PickUp USA Fitness had locations in 12 states. The most are in California, Louisiana and Missouri.
- California3
- Louisiana2
- Missouri2
- Colorado1
- Florida1
- Maryland1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 2 | 1 | 3 |
| Louisiana | 2 | 0 | 2 |
| Missouri | 2 | 0 | 2 |
| Colorado | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Maryland | 1 | 0 | 1 |
| Massachusetts | 1 | 0 | 1 |
| Montana | 1 | 0 | 1 |
| New Hampshire | 1 | 0 | 1 |
| New Jersey | 1 | 0 | 1 |
All 12 states
| North Carolina | 1 |
|---|---|
| Pennsylvania | 1 |
Source: PickUp USA Franchise Company, LLC, 2026 filing, page 51
Who owns PickUp USA Fitness?
PickUp USA Fitness franchises are sold by PickUp USA Franchise Company, LLC.
From PickUp USA Franchise Company, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PickUp USA Franchise Company, LLC, 2026 filing, litigation on page 10, bankruptcy on page 10
PickUp USA Fitness filings
The figures on this page come from PickUp USA Franchise Company, LLC’s 2026 filing, issued April 15, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 15, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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