Raceway franchise
2026 filing · April 27, 2026Growing
Raceway at a glance
A fuel station and convenience store operating under the Raceway name. At the end of 2025 there were 237 Raceway locations in the US, all franchised.
The business
- Industry
- Retail
- Franchisor
- RW Venture Holdings, Inc
- The company that sells the franchises
- Franchising since
- 2017
- 9 years of selling franchises
- Franchisor based in
- Atlanta, Georgia
- Typical size
- 500–6,000 sq ft
What you pay
- Cost to open
- $198K–$585K
- Fee, build-out and opening working capital
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- $1,000/mo
- $1,000 a month
- Brand fund
- None now
- Not charged at present; up to $1,000 a month
- Territory
- None
- No exclusive territory
Where it is
- US locations, 2025
- 237
- Franchised and company-owned
- Franchised
- 237
- Company-owned
- 0
- Change in 2 years
- +24
- Franchised locations, 2023–2025
- States
- 11
- Most in Florida, Alabama and Georgia
Support and records
From RW Venture Holdings, Inc’s 2026 filing; revenue and net income from its audited financial statements, page 152; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Raceway among all franchises with the same figure.
| Figure | Raceway | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $391,250 | Costs more than 54% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| US locationsFranchised and company-owned | 237 | More than 88% of franchises |
How much a Raceway franchise costs
Opening one Raceway costs an estimated $197,500 to $585,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are furniture, fixtures, and equipment ($30,000 to $125,000) and rent ($21,000 to $120,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | ||
| Rent | $21,000 | $120,000 | |
| Security Deposit | $25,000 | $100,000 | |
| Leasehold Improvements | $5,000 | $40,000 | |
| Furniture, Fixtures, and Equipment | $30,000 | $125,000 | |
| Signage | $2,500 | $5,000 | |
| Opening Inventory and Supplies | $50,000 | $100,000 | |
| Training Expenses | $1,500 | $5,000 | |
| Grand Opening Advertising | $2,500 | $5,000 | |
| Miscellaneous Opening Costs | $15,000 | $20,000 | |
| Additional Funds – 3 months | $20,000 | $40,000 | |
| Total | $197,500 | $585,000 | |
Source: RW Venture Holdings, Inc, 2026 filing, page 18
Raceway franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: RW Venture Holdings, Inc, 2026 filing, page 13
Royalty and ongoing fees
| Royalty | $1,000 a month. |
|---|---|
| Brand or marketing fund | Not charged at present; up to $1,000 a month. |
| Technology Fee | Currently, $800 per month, but not to exceed $2,500 per month |
| Transfer Fee | 50% of then- current initial franchise fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: RW Venture Holdings, Inc, 2026 filing, page 14
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Raceway does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: RW Venture Holdings, Inc, 2026 filing, page 43
How Raceway compares
Of the 302 retail franchises on this site, Raceway is the 151st cheapest to open and the 48th largest by number of locations.
| Figure | Raceway | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $198K | $198K | $222K |
| Cost to open, high end | $585K | $425K | $477K |
| Franchise fee | $25K | $35K | $40K |
| US locations | 237 | 38 | 21 |
| Closed or left per year | 1.7% | 5.2% | – |
| Change in franchised locations, 2 yrs | +11.3% | 0% | – |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 228 (+15) | 0 | – | – |
| 2024 | 236 (+8) | 0 | +11 | −3 |
| 2025 | 237 (+1) | 0 | +6 | −5 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: gas station franchises and franchise failure rates.
Source: RW Venture Holdings, Inc, 2026 filing, page 43
Where Raceway locations are
At the end of 2025, Raceway had franchised locations in 11 states. The most are in Florida, Alabama and Georgia.
- Florida48
- Alabama46
- Georgia33
- Texas23
- Louisiana22
- South Carolina15
| State | Franchised |
|---|---|
| Florida | 48 |
| Alabama | 46 |
| Georgia | 33 |
| Texas | 23 |
| Louisiana | 22 |
| South Carolina | 15 |
| Tennessee | 15 |
| Virginia | 15 |
| Mississippi | 9 |
| North Carolina | 9 |
All 11 states
| Arkansas | 2 |
|---|
Source: RW Venture Holdings, Inc, 2026 filing, page 45
Who owns Raceway?
Raceway franchises are sold by RW Venture Holdings, Inc.
From RW Venture Holdings, Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: RW Venture Holdings, Inc, 2026 filing, litigation on page 13, bankruptcy on page 13
Raceway filings
The figures on this page come from RW Venture Holdings, Inc’s 2026 filing, issued April 27, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 27, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
