Salty Dawg Pet Salon franchise
2026 filing · April 30, 2026GrowingShares sales figures
Salty Dawg Pet Salon at a glance
A pet grooming salon offering baths, haircuts and spa services for dogs and cats. At the end of 2025 there were 2 Salty Dawg Pet Salon locations in the US, all franchised.
The business
- Franchisor
- Purely Pet LLC
- The company that sells the franchises
- Franchisor based in
- Virginia Beach, Virginia
What you pay
- Cost to open
- $195K–$470K
- Fee, build-out and opening working capital
- Franchise fee
- $49,500
- Paid once, when you sign
- Royalty
- 8% + minimum
- The greater of 8% of gross revenues or a monthly minimum, paid monthly
- Brand fund
- 2%
- 2% of the previous month's gross revenue, paid monthly; it can rise to 2.5%
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 2
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 0
- Change in 3 years
- +2
- Franchised locations, 2023–2025
- States
- 2
- Most in Georgia and Texas
From Purely Pet LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Salty Dawg Pet Salon among all franchises with the same figure.
| Figure | Salty Dawg Pet Salon | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $332,600 | Costs less than 53% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Salty Dawg Pet Salon franchise costs
Opening one Salty Dawg Pet Salon costs an estimated $194,750 to $470,450. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and remodeling ($50,000 to $195,000) and equipment, fixtures and furnishings ($65,000 to $110,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Pre-Opening Training Travel and Lodging Expenses | $1,500 | $5,000 | |
| Real Property – Purchased or Leased | $5,000 | $18,650 | |
| Equipment, Fixtures and Furnishings | $65,000 | $110,000 | |
| Construction and Remodeling | $50,000 | $195,000 | |
| Inventory to Begin Operating | $5,000 | $20,000 | |
| Utility Deposits and Fees | $500 | $2,000 | |
| Business and Other Licenses | $500 | $1,500 | |
| Signage | $5,000 | $9,300 | |
| Legal and Accounting Fees | $250 | $10,000 | |
| Grand Opening Advertising | $5,000 | $15,000 | |
| Insurance | $1,500 | $4,000 | |
| Computer system, tablets, phone system and POS | $1,000 | $2,500 | |
| Additional Funds (initial 3 months) | $5,000 | $28,000 | |
| Total | $194,750 | $470,450 | |
Source: Purely Pet LLC, 2026 filing, page 24
Salty Dawg Pet Salon franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: Purely Pet LLC, 2026 filing, page 17
Royalty and ongoing fees
| Royalty | The greater of 8% of gross revenues or a monthly minimum, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of the previous month's gross revenue, paid monthly; it can rise to 2.5%. |
| Technology Fee | Currently $125 |
| Transfer Fee | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Purely Pet LLC, 2026 filing, page 18
Other fees as filed, from pages 19–20. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Salty Dawg Pet Salon publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Purely Pet LLC, 2026 filing, page 65
How Salty Dawg Pet Salon compares
Of the 28 dog grooming franchises on this site, Salty Dawg Pet Salon is the 13th cheapest to open and the 24th largest by number of locations.
| Figure | Salty Dawg Pet Salon | Typical dog grooming brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $195K | $198K | $222K |
| Cost to open, high end | $470K | $471K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 8% | 6.1% | 6% |
| Brand fund | 2% | 1.6% | 2% |
| US locations | 2 | 9 | 21 |
| Closed or left per year | 0% | 0.6% | – |
| Shares earnings figures | Yes | 22 of 28 | 2,147 of 3,352 |
Typical is the median across the 28 brands in dog grooming franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 2 (+2) | 0 | +2 | 0 |
| 2025 | 2 (0) | 0 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Purely Pet LLC, 2026 filing, page 66
Where Salty Dawg Pet Salon locations are
At the end of 2025, Salty Dawg Pet Salon had franchised locations in 2 states. The most are in Georgia and Texas.
- Georgia1
- Texas1
Source: Purely Pet LLC, 2026 filing, page 67
Who owns Salty Dawg Pet Salon?
Salty Dawg Pet Salon franchises are sold by Purely Pet LLC.
From Purely Pet LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–17. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Purely Pet LLC, 2026 filing, litigation on pages 12–17, bankruptcy on page 17
Salty Dawg Pet Salon filings
The figures on this page come from Purely Pet LLC’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other dog grooming franchises
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Salty Dawg Pet Salon is also on these lists: pet franchises.