Wags 2 Whiskers franchise
2023 filing · March 10, 2023
Wags 2 Whiskers at a glance
A pet grooming business offering baths with microbubble deep cleaning. At the end of 2022 there were 1 Wags 2 Whiskers locations in the US, all company-owned.
The business
- Franchisor
- W2WDOTPET, LLC
- The company that sells the franchises
- Franchisor based in
- Culver City, California
- Typical size
- 1,500–4,000 sq ft
What you pay
- Cost to open
- $210K–$402K
- Fee, build-out and opening working capital
- Franchise fee
- $25,000
- $15,000 for each further franchise
- Royalty
- 5%
- 5% of gross revenues, paid monthly
- Brand fund
- 1%
- 1% of gross revenue a month, paid monthly
- Agreement length
- 7 years
Where it is
- US locations, 2022
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
From W2WDOTPET, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wags 2 Whiskers among all franchises with the same figure.
| Figure | Wags 2 Whiskers | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $305,950 | Costs less than 56% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Wags 2 Whiskers franchise costs
Opening one Wags 2 Whiskers costs an estimated $209,500 to $402,400. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($40,000 to $118,500) and equipment, furniture and fixtures ($52,000 to $105,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | ||
| Technology | $10,500 | $18,000 | |
| Equipment, Furniture and Fixtures | $52,000 | $105,000 | |
| Real Estate | $12,000 | $22,000 | |
| Leasehold Improvements | $40,000 | $118,500 | |
| Utilities | $0 | $800 | |
| Signage | $7,700 | $10,000 | |
| Start Up Inventory | $9,100 | $16,500 | |
| Grand Opening Marketing | $3,000 | $5,000 | |
| Staffing | $13,500 | $21,000 | |
| Uniforms | $1,000 | $1,500 | |
| Insurance | $1,800 | $2,600 | |
| Travel, Lodging and Meals for Initial Training Program | $3,000 | $4,800 | |
| Business Licenses, Permits, Certifications and other Professional Fees | $900 | $1,700 | |
| Additional Funds (3 months) | $30,000 | $50,000 | |
| Total | $209,500 | $402,400 | |
Source: W2WDOTPET, LLC, 2023 filing, page 17
Wags 2 Whiskers franchise fee
The franchise fee is $25,000, $15,000 for each further franchise. You pay it when you sign the franchise agreement.
Source: W2WDOTPET, LLC, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of gross revenues, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue a month, paid monthly. |
| Additional Training | $250 per person per day or costs of third- party charges. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: W2WDOTPET, LLC, 2023 filing, page 11
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Wags 2 Whiskers does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: W2WDOTPET, LLC, 2023 filing, page 54
How Wags 2 Whiskers compares
Of the 28 dog grooming franchises on this site, Wags 2 Whiskers is the 16th cheapest to open and the smallest by number of locations.
| Figure | Wags 2 Whiskers | Typical dog grooming brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $210K | $198K | $222K |
| Cost to open, high end | $402K | $471K | $477K |
| Franchise fee | $25K | $45K | $40K |
| Royalty | 5% | 6.1% | 6% |
| Brand fund | 1% | 1.6% | 2% |
| US locations | 1 | 9 | 21 |
| Shares earnings figures | No | 22 of 28 | 2,147 of 3,352 |
Typical is the median across the 28 brands in dog grooming franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: W2WDOTPET, LLC, 2023 filing, page 55
Who owns Wags 2 Whiskers?
Wags 2 Whiskers franchises are sold by W2WDOTPET, LLC. Its filing names no parent company.
From W2WDOTPET, LLC’s 2023 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: W2WDOTPET, LLC, 2023 filing, litigation on page 10, bankruptcy on page 10
Wags 2 Whiskers filings
The figures on this page come from W2WDOTPET, LLC’s 2023 filing, issued March 10, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | March 10, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other dog grooming franchises
All dog grooming franchises
Wags 2 Whiskers is also on these lists: pet franchises.