Sedona Taphouse franchise
2025 filing · April 9, 2025Growing
Sedona Taphouse at a glance
A casual restaurant and bar pairing a large craft beer and wine list with an American menu. At the end of 2024 there were 17 Sedona Taphouse locations in the US, 14 franchised and 3 company-owned.
The business
- Franchisor
- DJB Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Richmond, Virginia
- Typical size
- 4,200–6,000 sq ft
What you pay
- Cost to open
- $1.65M–$2.51M
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Or $20,000 for owners who already run a Sedona Taphouse
- Royalty
- 4.5%
- 4.5% of gross sales, paid weekly
- Brand fund
- 1.5%
- 1.5% of gross sales, paid weekly
- Renewal fee
- See terms
- 25% of the then- current initial fee
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 17
- Franchised and company-owned
- Franchised
- 14
- Company-owned
- 3
- Change in 3 years
- +1
- Franchised locations, 2022–2024
- States
- 8
- Most in Virginia, Pennsylvania and Kentucky
From DJB Franchising, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Sedona Taphouse among all franchises with the same figure.
| Figure | Sedona Taphouse | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $2,081,000 | Costs more than 93% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4.5% | Lower than 92% of brands with a set rate |
| US locationsFranchised and company-owned | 17 | Fewer than 53% of franchises |
How much a Sedona Taphouse franchise costs
Opening one Sedona Taphouse costs an estimated $1,652,000 to $2,510,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improve- ments ($1,140,000 to $1,660,000) and furniture, fixtures and equipment ($225,000 to $350,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $20,000 | $35,000 | |
| Pre-opening trainer payroll | $20,000 | $40,000 | |
| Travel expenses for trainers | $1,500 | $19,000 | |
| Additional initial train- ing for each person in addition to four | $0 | $2,000 | |
| Leasehold improve- ments | $1,140,000 | $1,660,000 | |
| Furniture, fixtures and equipment | $225,000 | $350,000 | |
| Signage | $16,000 | $25,000 | |
| Point of sale system, computers, printers, other hardware and business software | $14,000 | $20,000 | |
| Small wares | $15,000 | $30,000 | |
| Inventory | $50,000 | $65,000 | |
| Televisions | $2,800 | $5,000 | |
| Menus | $1,200 | $1,500 | |
| Décor pictures | $5,000 | $7,500 | |
| Prepaid rent and se- curity deposit | $8,000 | $20,000 | |
| Miscellaneous depos- its | $3,000 | $10,000 | |
| Travel, living ex- penses and salaries during initial training | $23,000 | $36,000 | |
| Opening parties | $6,000 | $8,000 | |
| Legal and accounting fees | $4,000 | $20,000 | |
| Architect | $18,000 | $38,000 | |
| Initial advertising | $5,000 | $7,000 | |
| Interior design | $12,500 | $25,000 | |
| Insurance – liability and workers compen- sation – initial deposit | $2,000 | $6,000 | |
| Additional funds – first three months | $60,000 | $80,000 | |
| Total | $1,652,000 | $2,510,000 |
Source: DJB Franchising, LLC, 2025 filing, page 14
Sedona Taphouse franchise fee
The franchise fee is $35,000, or $20,000 for owners who already run a Sedona Taphouse. You pay it when you sign the franchise agreement.
Source: DJB Franchising, LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 4.5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1.5% of gross sales, paid weekly. |
| Transfer fee | 50% of the then- current initial fran- chise fee |
| Renewal fee | 25% of the then- current initial fee |
| Pre-opening onsite training | $30,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DJB Franchising, LLC, 2025 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Sedona Taphouse does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: DJB Franchising, LLC, 2025 filing, page 42
- Estimate Estimated yearly sales per location
- $1.6M–$2.8M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Sedona Taphouse franchisees
Lenders approved 8 SBA 7(a) loans for Sedona Taphouse franchisees from 2015 to 2024, $11.2M in all. All 4 that have ended were paid in full; none was charged off. The other 4 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Sedona Taphouse | Typical restaurant brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +7.7% / +7.7% | 0% / +3% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.5% / 13% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical restaurant brand is the median of the 301 brands in restaurant franchises with three years of counts.
How Sedona Taphouse compares
Of the 813 restaurant franchises on this site, Sedona Taphouse is the 761st cheapest to open and the 363rd largest by number of locations.
| Figure | Sedona Taphouse | Typical restaurant brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.65M | $408K | $222K |
| Cost to open, high end | $2.51M | $866K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 4.5% | 5% | 6% |
| Brand fund | 1.5% | 2% | 2% |
| US locations | 17 | 14 | 21 |
| Shares earnings figures | No | 474 of 813 | 2,147 of 3,352 |
Typical is the median across the 813 brands in restaurant franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 13 (0) | 3 | 0 | 0 |
| 2023 | 13 (0) | 3 | 0 | 0 |
| 2024 | 14 (+1) | 3 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: DJB Franchising, LLC, 2025 filing, page 43
Where Sedona Taphouse locations are
At the end of 2024, Sedona Taphouse had locations in 8 states. The most are in Virginia, Pennsylvania and Kentucky.
- Virginia6
- Pennsylvania3
- Kentucky2
- Michigan2
- Connecticut1
- New Jersey1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 3 | 3 | 6 |
| Pennsylvania | 3 | 0 | 3 |
| Kentucky | 2 | 0 | 2 |
| Michigan | 2 | 0 | 2 |
| Connecticut | 1 | 0 | 1 |
| New Jersey | 1 | 0 | 1 |
| New York | 1 | 0 | 1 |
| Tennessee | 1 | 0 | 1 |
Source: DJB Franchising, LLC, 2025 filing, page 43
Who owns Sedona Taphouse?
Sedona Taphouse franchises are sold by DJB Franchising, LLC. It is a subsidiary of DJB Hospitality Holding Co.
From DJB Franchising, LLC’s 2025 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: DJB Franchising, LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Sedona Taphouse filings
The figures on this page come from DJB Franchising, LLC’s 2025 filing, issued April 9, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 9, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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