Sub-Ology franchise
2024 filing · August 7, 2024Shares sales figures
Sub-Ology at a glance
A sub shop serving hot and cold subs, wraps and salads. At the end of 2023 there were 1 Sub-Ology locations in the US, all company-owned.
The business
- Franchisor
- Sub-Ology Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2023
- Franchisor based in
- Cranford, New Jersey
- Typical size
- 1,300–1,500 sq ft
What you pay
- Cost to open
- $285K–$443K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid weekly; it can rise to 3%
- Renewal fee
- $7,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
- States
- 1
- Most in New Jersey
From Sub-Ology Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Sub-Ology among all franchises with the same figure.
| Figure | Sub-Ology | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $364,006 | Costs more than 50% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Sub-Ology franchise costs
Opening one Sub-Ology costs an estimated $284,553 to $443,458. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($103,500 to $199,000) and additional funds – three months ($52,455 to $79,494). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Construction and Leasehold Improvements | $103,500 | $199,000 | |
| Lease Deposits and Rent – Three Months | $9,645 | $11,129 | |
| Furniture and Fixtures | $51,496 | $53,000 | |
| Signage | $2,500 | $10,000 | |
| Computer, Software, and Point of Sale System | $3,407 | $10,996 | |
| Grand Opening Marketing | $3,000 | $5,000 | |
| Initial Inventory | $10,593 | $13,242 | |
| Utility Deposits | $605 | $800 | |
| Insurance Deposits – Three Months | $132 | $397 | |
| Travel for Initial Training | $1,500 | $3,600 | |
| Professional Fees | $7,500 | $10,000 | |
| Architects, advisors Licenses and Permits | $500 | $1,500 | |
| Printing, Stationery, and Office Supplies | $2,720 | $10,300 | |
| Additional Funds – Three Months | $52,455 | $79,494 | |
| Total | $284,553 | $443,458 | |
Source: Sub-Ology Franchising, LLC, 2024 filing, page 17
Sub-Ology franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Sub-Ology Franchising, LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly; it can rise to 3%. |
| Technology | Up to $500 per month, currently $250 per month |
| Renewal | $7,500 |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
| Franchisee Directed Local Marketing | 1% of Gross Sales or $500 per month, whichever is greater |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Sub-Ology Franchising, LLC, 2024 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Sub-Ology publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Sub-Ology Franchising, LLC, 2024 filing, page 50
- Estimate Estimated yearly sales per location
- $550K–$970K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Sub-Ology compares
Of the 80 sandwich franchises on this site, Sub-Ology is the 33rd cheapest to open and the 70th largest by number of locations.
| Figure | Sub-Ology | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $285K | $321K | $222K |
| Cost to open, high end | $443K | $683K | $477K |
| Franchise fee | $35K | $32K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 31 | 21 |
| Shares earnings figures | Yes | 50 of 80 | 2,147 of 3,352 |
Typical is the median across the 80 brands in sandwich franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: sandwich and sub franchise costs and franchise failure rates.
Source: Sub-Ology Franchising, LLC, 2024 filing, page 54
Where Sub-Ology locations are
At the end of 2023, Sub-Ology had locations in 1 state. The most are in New Jersey.
- New Jersey1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 0 | 1 | 1 |
Source: Sub-Ology Franchising, LLC, 2024 filing, page 54
Who owns Sub-Ology?
Sub-Ology franchises are sold by Sub-Ology Franchising, LLC.
From Sub-Ology Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Sub-Ology Franchising, LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Sub-Ology filings
The figures on this page come from Sub-Ology Franchising, LLC’s 2024 filing, issued August 7, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | August 7, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sandwich franchises
All sandwich franchises
Sub-Ology is also on these lists: restaurant franchises, food franchises.