Taco Maya franchise
2024 filing · November 19, 2024
Taco Maya at a glance
A Mexican restaurant serving tacos, fajitas, burritos and salads.
The business
- Franchisor
- Taco Maya Enterprises, Inc
- The company that sells the franchises
- Franchisor based in
- Lincolnwood, Illinois
- Typical size
- 1,800–3,000 sq ft
What you pay
- Cost to open
- $369K–$919K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 2%–3.5%
- 2% of gross sales for the first three years and 3.5% from the fourth to the tenth year, paid weekly, plus an advertising fund fee of 1% rising to 1.5%
- Brand fund
- Yes
- 1% of gross sales for the first three years, then 1.5%
- Renewal fee
- See terms
- 50% of our then- current initial franchise fee.
- Agreement length
- 7 years
- Territory
- Protected
- Protected territory
Where it is
- US locations, 2023
- 0
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 0
- Change in 3 years
- 0
- Franchised locations, 2021–2023
From Taco Maya Enterprises, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Taco Maya among all franchises with the same figure.
| Figure | Taco Maya | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $644,000 | Costs more than 73% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| US locationsFranchised and company-owned | 0 | Fewer than 97% of franchises |
How much a Taco Maya franchise costs
Opening one Taco Maya costs an estimated $369,000 to $919,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($100,000 to $350,000) and equipment, furniture and fixtures ($100,000 to $300,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $40,000 | ||
| Location Assistance Fee | $0 | $500 | |
| Construction Assistance Fee | $0 | $500 | |
| Rent | $4,500 | $18,000 | |
| Security Deposits | $9,000 | $36,000 | |
| Leasehold Improvements | $100,000 | $350,000 | |
| Equipment, Furniture and Fixtures | $100,000 | $300,000 | |
| Insurance | $3,500 | $6,500 | |
| Permits and Licenses | $1,500 | $9,000 | |
| Initial Inventory | $15,000 | $18,000 | |
| Signage | $4,500 | $8,000 | |
| Grand Opening Advertising | $5,000 | ||
| Architecture | $4,500 | $8,500 | |
| Travel Expenses for Training | $2,000 | $5,000 | |
| Professional Fees | $1,500 | $4,500 | |
| Opening Assistance | $0 | $5,000 | |
| Computer System | $3,000 | $4,500 | |
| Additional Funds (3 months) | $75,000 | $100,000 | |
| Total | $369,000 | $919,000 | |
Source: Taco Maya Enterprises, Inc, 2024 filing, page 17
Taco Maya franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Taco Maya Enterprises, Inc, 2024 filing, page 12
Royalty and ongoing fees
| Royalty | 2% of gross sales for the first three years and 3.5% from the fourth to the tenth year, paid weekly, plus an advertising fund fee of 1% rising to 1.5%. |
|---|---|
| Brand or marketing fund | 1% of gross sales for the first three years, then 1.5%. |
| Online Ordering | $150 to $250 per month, per restaurant. |
| Transfer Fee – Franchise Agreement | $20,000 |
| Renewal (Franchise Agreement) | 50% of our then- current initial franchise fee. |
| Local Advertising | $500 per month. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Taco Maya Enterprises, Inc, 2024 filing, page 13
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Taco Maya does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Taco Maya Enterprises, Inc, 2024 filing, page 48
- Estimate Estimated yearly sales per location
- $720K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Taco Maya compares
Of the 55 Mexican food franchises on this site, Taco Maya is the 16th cheapest to open and the smallest by number of locations.
| Figure | Taco Maya | Typical Mexican food brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $369K | $457K | $222K |
| Cost to open, high end | $919K | $946K | $477K |
| Franchise fee | $40K | $35K | $40K |
| US locations | 0 | 15 | 21 |
| Shares earnings figures | No | 38 of 55 | 2,147 of 3,352 |
Typical is the median across the 55 brands in mexican food franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 0 (0) | 0 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fast food franchise costs and franchise failure rates.
Source: Taco Maya Enterprises, Inc, 2024 filing, page 49
Who owns Taco Maya?
Taco Maya franchises are sold by Taco Maya Enterprises, Inc.
From Taco Maya Enterprises, Inc’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Taco Maya Enterprises, Inc, 2024 filing, litigation on page 11, bankruptcy on page 11
Taco Maya filings
The figures on this page come from Taco Maya Enterprises, Inc’s 2024 filing, issued November 19, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | November 19, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Mexican food franchises
All Mexican food franchises
Taco Maya is also on these lists: fast food franchises, restaurant franchises, food franchises.