The Agency franchise
2026 filing · April 29, 2026Growing
The Agency at a glance
A luxury residential real estate brokerage office operating under The Agency brand. At the end of 2025 there were 106 The Agency locations in the US, 77 franchised and 29 company-owned.
The business
- Industry
- Real estate
- Franchisor
- The Agency Real Estate Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2015
- 11 years of selling franchises
- Franchisor based in
- Beverly Hills, California
What you pay
- Cost to open
- $120K–$896K
- Fee, build-out and opening working capital
- Franchise fee
- $47,500
- Paid once, when you sign
- Royalty
- 4–6%
- 6% of gross revenue up to $5,000,000, stepping down to 4% above $40,000,000, paid monthly
- Brand fund
- Yes
- 1.25% of gross revenue up to $5,000,000 a year, falling in steps to 0.75% above $10,000,000
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 106
- Franchised and company-owned
- Franchised
- 77
- Company-owned
- 29
- Change in 3 years
- +56
- Franchised locations, 2023–2025
- States
- 29
- Most in California, Florida and New York
Support and records
From The Agency Real Estate Franchising, LLC’s 2026 filing; revenue and net income from its audited financial statements, page 164; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
The Agency among all franchises with the same figure.
| Figure | The Agency | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $507,875 | Costs more than 64% of franchises |
| Franchise feePaid once, when you sign | $47,500 | Higher than 61% of franchises |
| US locationsFranchised and company-owned | 106 | More than 77% of franchises |
How much a The Agency franchise costs
Opening one The Agency costs an estimated $119,600 to $896,150. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are furniture, fixtures & equipment ($1,000 to $300,000) and real property, whether purchased or leased ($0 to $240,450). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $47,500 | ||
| The Agency Orientation, Sales and Marketing Training | $0 | $1,200 | |
| Office Space Signage | $10,000 | $15,000 | |
| For Sale Signs/Open House Signs | $15,000 | $20,000 | |
| Stationery, Office Supplies and Equipment | $7,500 | $10,000 | |
| Grand Opening Marketing and Promotions | $5,000 | $50,000 | |
| Approved Computer Hardware | $0 | $30,000 | |
| Approved Computer Software and Support Services | $5,000 | $7,500 | |
| High Speed Internet Connection | $100 | $1,500 | |
| Real Property, whether Purchased or Leased | $0 | $240,450 | |
| Furniture, Fixtures & Equipment | $1,000 | $300,000 | |
| Business Insurance | $17,000 | $75,000 | |
| Additional Funds – 3 Months | $11,500 | $98,000 | |
| Total | $119,600 | $896,150 | |
Source: The Agency Real Estate Franchising, LLC, 2026 filing, page 22
The Agency franchise fee
The franchise fee is $47,500. You pay it when you sign the franchise agreement.
Source: The Agency Real Estate Franchising, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 6% of gross revenue up to $5,000,000, stepping down to 4% above $40,000,000, paid monthly. |
|---|---|
| Brand or marketing fund | 1.25% of gross revenue up to $5,000,000 a year, falling in steps to 0.75% above $10,000,000. |
| Transfer Fee | $5,000 |
| Additional Training | $0 to $1,200 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Agency Real Estate Franchising, LLC, 2026 filing, pages 16 and 17
Other fees as filed, from page 17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures The Agency does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: The Agency Real Estate Franchising, LLC, 2026 filing, page 50
SBA loans to The Agency franchisees
Lenders approved one SBA 7(a) loan for a The Agency franchisee in 2025, for $268K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | The Agency | Typical real estate brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +43% / +267% | −0.9% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 3.7% / 24% | 10% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical real estate brand is the median of the 44 brands in real estate franchises with three years of counts.
How The Agency compares
Of the 95 real estate franchises on this site, The Agency is the 68th cheapest to open and the 37th largest by number of locations.
| Figure | The Agency | Typical real estate brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $120K | $69K | $222K |
| Cost to open, high end | $896K | $244K | $477K |
| Franchise fee | $48K | $35K | $40K |
| US locations | 106 | 67 | 21 |
| Shares earnings figures | No | 40 of 95 | 2,147 of 3,352 |
Typical is the median across the 95 brands in real estate franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 11 (+7) | 27 | – | – |
| 2022 | 21 (+10) | 30 | – | – |
| 2023 | 40 (+19) | 36 | +20 | −1 |
| 2024 | 54 (+14) | 37 | +16 | −2 |
| 2025 | 77 (+23) | 29 | +25 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 4 to 77 (+73, +1825%). The earlier years come from the brand's 2024 filing.
Source: The Agency Real Estate Franchising, LLC, 2026 filing, page 51
2021–2022: The Agency Real Estate Franchising, LLC, 2024 filing, page 47
Where The Agency locations are
At the end of 2025, The Agency had locations in 29 states. The most are in California, Florida and New York.
- California27
- Florida8
- New York8
- Texas7
- Washington6
- Colorado5
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 27 | 27 |
| Florida | 8 | 0 | 8 |
| New York | 7 | 1 | 8 |
| Texas | 7 | 0 | 7 |
| Washington | 6 | 0 | 6 |
| Colorado | 5 | 0 | 5 |
| Oregon | 4 | 0 | 4 |
| Utah | 4 | 0 | 4 |
| Georgia | 3 | 0 | 3 |
| Massachusetts | 3 | 0 | 3 |
All 29 states
| Nevada | 3 |
|---|---|
| Connecticut | 2 |
| Hawaii | 2 |
| Idaho | 2 |
| Maryland | 2 |
| Montana | 2 |
| New Jersey | 2 |
| Ohio | 2 |
| South Carolina | 2 |
| Tennessee | 2 |
| Virginia | 2 |
| Arizona | 1 |
| Arkansas | 1 |
| Indiana | 1 |
| Kentucky | 1 |
| Michigan | 1 |
| New Mexico | 1 |
| North Carolina | 1 |
| Oklahoma | 1 |
Source: The Agency Real Estate Franchising, LLC, 2026 filing, page 52
Who owns The Agency?
The Agency franchises are sold by The Agency Real Estate Franchising, LLC. Its ultimate parent is RealTech Holdings, Inc.
From The Agency Real Estate Franchising, LLC’s 2026 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–15. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Agency Real Estate Franchising, LLC, 2026 filing, litigation on pages 12–15, bankruptcy on page 15
The Agency filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from The Agency Real Estate Franchising, LLC’s 2026 filing, issued April 29, 2026; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 29, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
