The Only Facial franchise
2026 filing · June 17, 2026Growing
The Only Facial at a glance
A skincare studio offering a single standard facial with no upsells, product sales or tips. At the end of 2025 there were 16 The Only Facial locations in the US, 8 franchised and 8 company-owned.
The business
- Franchisor
- The Only Facial LLC
- The company that sells the franchises
- Franchising since
- 2024
- 2 years of selling franchises
- Franchisor based in
- Brentwood, Missouri
What you pay
- Cost to open
- $279K–$530K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly
- Renewal fee
- $1,000
- When the agreement ends and you sign again
- Agreement length
- 5 years
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 16
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 8
- Change in 3 years
- +8
- Franchised locations, 2023–2025
- States
- 7
- Most in Missouri, Indiana and Kansas
From The Only Facial LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Only Facial among all franchises with the same figure.
| Figure | The Only Facial | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $404,175 | Costs more than 55% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 16 | Fewer than 54% of franchises |
How much a The Only Facial franchise costs
Opening one The Only Facial costs an estimated $278,850 to $529,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($40,000 to $170,000) and furniture, fixtures and equipment ($65,800 to $82,700). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $20,000 | $45,000 | |
| Professional Fees | $7,500 | $20,000 | |
| Rent and Security Deposit | $20,000 | $40,000 | |
| Insurance (First 3 Months) | $750 | $1,800 | |
| Utilities (First 3 Months) | $1,200 | $2,000 | |
| Software (First 3 Months) | $1,300 | $1,500 | |
| Leasehold Improvements | $40,000 | $170,000 | |
| Furniture, Fixtures and Equipment | $65,800 | $82,700 | |
| Treatment Room Supplies | $17,000 | $22,000 | |
| Hardware Technology Expense | $4,500 | $5,500 | |
| Marketing Supplies | $2,500 | ||
| Signage | $9,300 | $10,000 | |
| Initial Training Expense | $28,000 | $40,500 | |
| Grand Opening Advertising | $36,000 | $56,000 | |
| Additional Funds for First 3 Months of Operations | $25,000 | $30,000 | |
| Total | $278,850 | $529,500 | |
Source: The Only Facial LLC, 2026 filing, page 24
The Only Facial franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: The Only Facial LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly. |
|---|---|
| Technology Fee | Currently $300 per month |
| Transfer Fee | $10,000 |
| Renewal Fee | $1,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Only Facial LLC, 2026 filing, page 14
Other fees as filed, from pages 16–22. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures The Only Facial does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: The Only Facial LLC, 2026 filing, page 57
SBA loans to The Only Facial franchisees
Lenders approved one SBA 7(a) loan for a The Only Facial franchisee in 2026, for $247K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How The Only Facial compares
Of the 121 spa franchises on this site, The Only Facial is the 44th cheapest to open and the 40th largest by number of locations.
| Figure | The Only Facial | Typical spa brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $279K | $334K | $222K |
| Cost to open, high end | $530K | $670K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 16 | 9 | 21 |
| Closed or left per year | 0% | 2.1% | – |
| Shares earnings figures | No | 85 of 121 | 2,147 of 3,352 |
Typical is the median across the 121 brands in spa franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 1 (+1) | 4 | +1 | 0 |
| 2024 | 2 (+1) | 5 | +1 | 0 |
| 2025 | 8 (+6) | 8 | +6 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: The Only Facial LLC, 2026 filing, page 58
Where The Only Facial locations are
At the end of 2025, The Only Facial had locations in 7 states. The most are in Missouri, Indiana and Kansas.
- Missouri9
- Indiana2
- Kansas1
- Nebraska1
- Tennessee1
- Texas1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Missouri | 1 | 8 | 9 |
| Indiana | 2 | 0 | 2 |
| Kansas | 1 | 0 | 1 |
| Nebraska | 1 | 0 | 1 |
| Tennessee | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
| Utah | 1 | 0 | 1 |
Source: The Only Facial LLC, 2026 filing, page 59
Who owns The Only Facial?
The Only Facial franchises are sold by The Only Facial LLC.
From The Only Facial LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Only Facial LLC, 2026 filing, litigation on page 12, bankruptcy on page 12
The Only Facial filings
The figures on this page come from The Only Facial LLC’s 2026 filing, issued June 17, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | June 17, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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