The Sonography Studio franchise
2026 filing · July 6, 2026Shares sales figures
The Sonography Studio at a glance
A studio offering elective prenatal ultrasounds, gender determination and women's wellness treatments. At the end of 2025 there were 3 The Sonography Studio locations in the US, all company-owned.
The business
- Industry
- Health and wellness
- Franchisor
- The Sonography Studio Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $384K–$642K
- A brick-and-mortar studio
- Franchise fee
- $59,500
- Paid once, when you sign
- Royalty
- 7.5%–5.5%
- 7.5% of gross revenue under $500,000, 6.5% from $500,000 to $750,000 and 5.5% above, paid monthly, plus up to 2% to the brand fund (currently 1%)
- Brand fund
- 1%
- 1% of gross revenue, paid monthly; it can rise to 2%
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 3
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 3
- Change in 3 years
- 0
- Franchised locations, 2023–2025
From The Sonography Studio Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Sonography Studio among all franchises with the same figure.
| Figure | The Sonography Studio | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $513,000 | Costs more than 65% of franchises |
| Franchise feePaid once, when you sign | $59,500 | Higher than 85% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7.5% | Higher than 84% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a The Sonography Studio franchise costs
Opening a brick-and-mortar studio costs an estimated $384,000 to $642,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: The Sonography Studio Franchising, LLC, 2026 filing, page 17
The Sonography Studio franchise fee
The franchise fee is $59,500. You pay it when you sign the franchise agreement.
Source: The Sonography Studio Franchising, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 7.5% of gross revenue under $500,000, 6.5% from $500,000 to $750,000 and 5.5% above, paid monthly, plus up to 2% to the brand fund (currently 1%). |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly; it can rise to 2%. |
| Transfer Fee | $10,000 |
| Required Minimum Expenditure for Local Marketing and Advertising | $3,500 monthly for the first 12 months. $3,000 per month thereafter. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Sonography Studio Franchising, LLC, 2026 filing, page 12
Other fees as filed, from pages 12–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Sonography Studio publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $579,695
Yearly figures for 2025, covering affiliate-owned studios open all of 2025. The average is about 1.1 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: The Sonography Studio Franchising, LLC, 2026 filing, pages 44–45
How The Sonography Studio compares
Of the 199 health and wellness franchises on this site, The Sonography Studio is the 144th cheapest to open and the 141st largest by number of locations.
| Figure | The Sonography Studio | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $384K | $224K | $222K |
| Cost to open, high end | $642K | $498K | $477K |
| Franchise fee | $60K | $45K | $40K |
| Royalty | 7.5% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 3 | 10 | 21 |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 1 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
| 2025 | 0 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: The Sonography Studio Franchising, LLC, 2026 filing, page 46
Who owns The Sonography Studio?
The Sonography Studio franchises are sold by The Sonography Studio Franchising, LLC.
From The Sonography Studio Franchising, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Sonography Studio Franchising, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
The Sonography Studio filings
The figures on this page come from The Sonography Studio Franchising, LLC’s 2026 filing, issued July 6, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | July 6, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
