Profile franchise
2022 filing · March 25, 2022GrowingShares sales figures
Profile at a glance
A weight management center offering personal coaching, meal plans and Profile nutrition products, in a stand-alone store or inside another business. At the end of 2021 there were 98 Profile locations in the US, 63 franchised and 35 company-owned.
The business
- Franchisor
- Profile Franchising, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2014
- 8 years of selling franchises
- Franchisor based in
- Sioux Falls, South Dakota
What you pay
- Cost to open
- $399K–$656K
- A stand-alone store
- Franchise fee
- $49,500
- $44,500 for veterans and active-duty service members
- Royalty
- 5%
- 5% of weekly gross revenue, paid weekly
- Brand fund
- 2%
- 2% of gross revenue, paid weekly
- Renewal fee
- See terms
- $5,000 for first renewal; variable for subsequent renewals
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 98
- Franchised and company-owned
- Franchised
- 63
- Company-owned
- 35
- Change in 3 years
- +2
- Franchised locations, 2019–2021
- States
- 25
- Most in Iowa, Minnesota and Nebraska
From Profile Franchising, LLC’s 2022 filing; revenue and net loss from its audited financial statements, page 120; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Profile among all franchises with the same figure.
| Figure | Profile | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $527,500 | Costs more than 66% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 98 | More than 76% of franchises |
How much a Profile franchise costs
Opening a stand-alone store costs an estimated $399,000 to $656,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate leasehold improvements ($93,000 to $160,000) and profile start-up kit ($112,500 to $134,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Profile Start-up Kit | $112,500 | $134,500 | |
| Initial Product Inventory | $15,000 | $20,000 | |
| Exterior Signage | $9,000 | $13,000 | |
| Specific Build-out Materials | $20,500 | $29,500 | |
| Real Estate Leasehold Improvements | $93,000 | $160,000 | |
| Store Rent | $5,000 | $19,500 | |
| Lease and Utility Security Deposits | $1,000 | $9,500 | |
| Initial Promotional Campaign | $45,000 | $90,000 | |
| Insurance | $2,000 | $4,000 | |
| Training-related Expenses | $2,500 | $6,000 | |
| Professional Fees | $1,000 | $12,000 | |
| Architectural & Engineering | $12,500 | $16,000 | |
| Licenses | $500 | $2,500 | |
| Additional Funds(15) (3-month period) | $30,000 | $90,000 | |
| Total | $399,000 | $656,000 | |
Source: Profile Franchising, LLC, 2022 filing, page 18
Profile franchise fee
The franchise fee is $49,500, $44,500 for veterans and active-duty service members. You pay it when you sign the franchise agreement.
Source: Profile Franchising, LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of weekly gross revenue, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid weekly. |
| Technology Fee | Then-current fees, currently estimated to be $150 to $400 per month |
| Renewal Fee | $5,000 for first renewal; variable for subsequent renewals |
| Multi-Area Marketing, marketing cooperatives, or local marketing | Amount we designate, not to exceed 2% of Gross Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Profile Franchising, LLC, 2022 filing, pages 12 and 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Profile publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Profile Franchising, LLC, 2022 filing, page 44
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Profile | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −38% / +3.3% | +6.7% / +23% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 28% / 75% | 6.3% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 9.8% / 48% | 0% / 0% | 0% / 0% |
Typical health and wellness brand is the median of the 57 brands in health and wellness franchises with three years of counts.
How Profile compares
Of the 199 health and wellness franchises on this site, Profile is the 145th cheapest to open and the 33rd largest by number of locations.
| Figure | Profile | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $399K | $224K | $222K |
| Cost to open, high end | $656K | $498K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 98 | 10 | 21 |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 128 (+67) | 29 | +67 | 0 |
| 2020 | 102 (−26) | 45 | +10 | −36 |
| 2021 | 63 (−39) | 35 | 0 | −39 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchises for veterans and franchise failure rates.
Source: Profile Franchising, LLC, 2022 filing, page 46
Where Profile locations are
At the end of 2021, Profile had franchised locations in 25 states. The most are in Iowa, Minnesota and Nebraska.
- Iowa9
- Minnesota9
- Nebraska4
- Illinois3
- Indiana3
- Missouri3
| State | Franchised |
|---|---|
| Iowa | 9 |
| Minnesota | 9 |
| Nebraska | 4 |
| Illinois | 3 |
| Indiana | 3 |
| Missouri | 3 |
| New Jersey | 3 |
| Ohio | 3 |
| South Carolina | 3 |
| Tennessee | 3 |
All 25 states
| Arizona | 2 |
|---|---|
| Florida | 2 |
| Kansas | 2 |
| Pennsylvania | 2 |
| Utah | 2 |
| Georgia | 1 |
| Kentucky | 1 |
| Louisiana | 1 |
| Montana | 1 |
| North Carolina | 1 |
| North Dakota | 1 |
| Oklahoma | 1 |
| South Dakota | 1 |
| West Virginia | 1 |
| Wisconsin | 1 |
Source: Profile Franchising, LLC, 2022 filing, page 48
Who owns Profile?
Profile franchises are sold by Profile Franchising, LLC. It is a subsidiary of Profile Plan, LLC.
From Profile Franchising, LLC’s 2022 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Profile Franchising, LLC, 2022 filing, litigation on page 11, bankruptcy on page 11
Profile filings
The figures on this page come from Profile Franchising, LLC’s 2022 filing, issued March 25, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | March 25, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other health and wellness franchises
All health and wellness franchises
Profile is also on these lists: retail franchises.