URSWIM franchise
2026 filing · April 27, 2026GrowingShares sales figures
URSWIM at a glance
A home-based business that brings swim lessons to families' and businesses' pools, with pool and lifeguard management services. At the end of 2025 there were 4 URSWIM locations in the US, 1 franchised and 3 company-owned, so most are run by the company itself.
The business
- Franchisor
- URSWIM Franchise, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $89K–$119K
- A home-based business with one territory
- Franchise fee
- $49,500
- For one territory of about 40,000 to 45,000 children
- Royalty
- 8%
- 8% of gross sales or a weekly minimum, whichever is greater ($140 a week for one territory from week 14, $180 from week 42), paid weekly, plus 1% to the brand development fund (at least $25 a week, up to 2%) and at least $1,500 a month on local marketing
- Brand fund
- Yes
- 1% of gross sales, at least $25 a week, paid weekly; it can rise to 2%
- Agreement length
- 5 years
Where it is
- US locations, 2025
- 4
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 3
- Change in 3 years
- +1
- Franchised locations, 2023–2025
- States
- 2
- Most in Connecticut and New York
From URSWIM Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
URSWIM among all franchises with the same figure.
| Figure | URSWIM | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $104,055 | Costs less than 86% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a URSWIM franchise costs
Opening a home-based business with one territory costs an estimated $88,760 to $119,350. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are is made initial franchise fee ($49,500) and additional funds – three months ($7,800 to $21,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Is Made Initial Franchise Fee | $49,500 | ||
| License/Lease Deposit | $7,500 | $10,000 | |
| Equipment | $2,400 | $2,750 | |
| Signage | $1,400 | $3,500 | |
| Computer, Software, and Business Management System | $900 | $1,100 | |
| Service Vehicle | $0 | $2,500 | |
| Grand Opening Marketing | $10,000 | ||
| Initial Inventory | $1,750 | $3,800 | |
| Insurance Deposits – Three Months | $760 | $2,800 | |
| Travel for Initial Training | $1,200 | $3,900 | |
| When Due Initial On-Site Hosted Pool Acquisition Support Fee | $3,000 | ||
| Professional Fees | $2,500 | $4,500 | |
| Licenses and Permits | $50 | $500 | |
| Additional Funds – Three Months | $7,800 | $21,500 | |
| Total | $88,760 | $119,350 | |
Source: URSWIM Franchise, LLC, 2026 filing, page 19
URSWIM franchise fee
The franchise fee is $49,500, for one territory of about 40,000 to 45,000 children. You pay it when you sign the franchise agreement.
Source: URSWIM Franchise, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 8% of gross sales or a weekly minimum, whichever is greater ($140 a week for one territory from week 14, $180 from week 42), paid weekly, plus 1% to the brand development fund (at least $25 a week, up to 2%) and at least $1,500 a month on local marketing. |
|---|---|
| Brand or marketing fund | 1% of gross sales, at least $25 a week, paid weekly; it can rise to 2%. |
| Computer, Software, and Business Management System | $900 – $1,100 |
| Franchisee Directed Local Marketing | A minimum of $1,500 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: URSWIM Franchise, LLC, 2026 filing, page 12
Other fees as filed, from pages 12–19. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures URSWIM publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: URSWIM Franchise, LLC, 2026 filing, page 45
How URSWIM compares
Of the 120 sports franchises on this site, URSWIM is the 30th cheapest to open and the 81st largest by number of locations.
| Figure | URSWIM | Typical sports brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $89K | $227K | $222K |
| Cost to open, high end | $119K | $442K | $477K |
| Franchise fee | $50K | $50K | $40K |
| Royalty | 8% | 7% | 6% |
| US locations | 4 | 15 | 21 |
| Closed or left per year | 0% | 2.6% | – |
| Shares earnings figures | Yes | 77 of 120 | 2,147 of 3,352 |
Typical is the median across the 120 brands in sports franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 1 (+1) | 2 | +1 | 0 |
| 2024 | 1 (0) | 2 | 0 | 0 |
| 2025 | 1 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: URSWIM Franchise, LLC, 2026 filing, page 53
Where URSWIM locations are
At the end of 2025, URSWIM had locations in 2 states. The most are in Connecticut and New York.
- Connecticut2
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Connecticut | 1 | 1 | 2 |
| New York | 0 | 2 | 2 |
Source: URSWIM Franchise, LLC, 2026 filing, page 53
Who owns URSWIM?
URSWIM franchises are sold by URSWIM Franchise, LLC.
From URSWIM Franchise, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: URSWIM Franchise, LLC, 2026 filing, litigation on page 10, bankruptcy on page 10
URSWIM filings
The figures on this page come from URSWIM Franchise, LLC’s 2026 filing, issued April 27, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 27, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sports franchises
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URSWIM is also on these lists: mobile franchises, education franchises.