XP League franchise
2024 filing · April 30, 2024Growing
XP League at a glance
A youth esports league running coached video game teams, competitions and camps for elementary and middle school kids. At the end of 2023 there were 43 XP League locations in the US, 41 franchised and 2 company-owned.
The business
- Franchisor
- XP League Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Bedford, Texas
- Typical size
- 600–1,400 sq ft
What you pay
- Cost to open
- $83K–$111K
- Mobile franchise
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 8%
- The greater of 8% of monthly gross sales or $500 a month; the minimum starts 120 days after signing
- Brand fund
- None now
- 0% of gross sales, paid monthly; it can rise to 5%
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 43
- Franchised and company-owned
- Franchised
- 41
- Company-owned
- 2
- Change in 3 years
- +30
- Franchised locations, 2021–2023
- States
- 19
- Most in California, Georgia and Texas
From XP League Franchise, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
XP League among all franchises with the same figure.
| Figure | XP League | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $96,725 | Costs less than 88% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 43 | More than 62% of franchises |
How much a XP League franchise costs
Opening mobile franchise costs an estimated $82,650 to $110,800. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($35,000) and initial inventory and equipment package ($28,000 to $35,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Rent (deposit and monthly obligation) | $0 | ||
| Signage | $500 | $3,000 | |
| Initial Inventory and Equipment Package | $28,000 | $35,000 | |
| Computer Systems, A/V, Security and Other Systems | $1,400 | $1,600 | |
| Training Related Expenses | $2,500 | $5,000 | |
| Legal, Accounting, and Other Professional Fees | $500 | $3,000 | |
| Insurance Deposit | $750 | $1,200 | |
| Business Licenses & Permits | $500 | $1,000 | |
| Grand Opening Advertising | $8,000 | $10,000 | |
| Initial Supplies | $500 | $1,000 | |
| Additional Funds (for the initial 3 months of operations) | $5,000 | $15,000 | |
| Total | $82,650 | $110,800 | |
Source: XP League Franchise, LLC, 2024 filing, page 26
XP League franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: XP League Franchise, LLC, 2024 filing, page 15
Royalty and ongoing fees
| Royalty | The greater of 8% of monthly gross sales or $500 a month; the minimum starts 120 days after signing. |
|---|---|
| Brand or marketing fund | 0% of gross sales, paid monthly; it can rise to 5%. |
| Transfer Fee (Controlling Interest) | $25,000 plus $1,500 for each Division yet to be developed |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: XP League Franchise, LLC, 2024 filing, page 17
Other fees as filed, from page 24. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures XP League does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: XP League Franchise, LLC, 2024 filing, page 65
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | XP League | Typical sports brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +64% / +273% | +10% / +45% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 4% / 73% | 2.6% / 7.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical sports brand is the median of the 48 brands in sports franchises with three years of counts.
How XP League compares
Of the 120 sports franchises on this site, XP League is the 28th cheapest to open and the 38th largest by number of locations.
| Figure | XP League | Typical sports brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $83K | $227K | $222K |
| Cost to open, high end | $111K | $442K | $477K |
| Franchise fee | $35K | $50K | $40K |
| Royalty | 8% | 7% | 6% |
| US locations | 43 | 15 | 21 |
| Shares earnings figures | No | 77 of 120 | 2,147 of 3,352 |
Typical is the median across the 120 brands in sports franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 0 | – | – |
| 2020 | 11 (+11) | 3 | – | – |
| 2021 | 23 (+12) | 2 | +18 | −6 |
| 2022 | 25 (+2) | 2 | +3 | −1 |
| 2023 | 41 (+16) | 2 | +17 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2019 to the end of 2023, franchised locations went from 0 to 41 (+41). The earlier years come from the brand's 2022 filing.
Source: XP League Franchise, LLC, 2024 filing, page 66
2019–2020: XP League Franchise, LLC, 2022 filing, page 67
Where XP League locations are
At the end of 2023, XP League had locations in 19 states. The most are in California, Georgia and Texas.
- California5
- Georgia5
- Texas5
- Michigan4
- Florida3
- Virginia3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 5 | 0 | 5 |
| Georgia | 5 | 0 | 5 |
| Texas | 5 | 0 | 5 |
| Michigan | 4 | 0 | 4 |
| Florida | 3 | 0 | 3 |
| Virginia | 3 | 0 | 3 |
| Wisconsin | 3 | 0 | 3 |
| Colorado | 2 | 0 | 2 |
| North Carolina | 1 | 1 | 2 |
| Ohio | 2 | 0 | 2 |
All 19 states
| Kansas | 1 |
|---|---|
| Maryland | 1 |
| Nebraska | 1 |
| New York | 1 |
| Pennsylvania | 1 |
| South Carolina | 1 |
| Tennessee | 1 |
| Utah | 1 |
| Washington | 1 |
Source: XP League Franchise, LLC, 2024 filing, page 66
Who owns XP League?
XP League franchises are sold by XP League Franchise, LLC.
XP League is one of the 8 Unleashed Brands franchises here. Private equity firm Seidler Equity Partners, which bought the company in 2023. Unleashed added Sylvan Learning in 2024.
From XP League Franchise, LLC’s 2024 filing; The Dallas Morning News.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 14–15. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: XP League Franchise, LLC, 2024 filing, litigation on pages 14–15, bankruptcy on page 15
XP League filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from XP League Franchise, LLC’s 2024 filing, issued April 30, 2024; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 30, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
| 2022 filing | July 15, 2022 | NASAA depository | Locations, 2019–2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sports franchises
All sports franchises
XP League is also on these lists: entertainment franchises, education franchises.
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