Unleashed Brands’ brands here include sports, education and trampoline park franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Unleashed Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Sylvan LearningTutoring | $118K–$288K | $46,900 | 11% | 433 | −41 (−9%) |
| The Little GymSports | $420K–$723K | $59,500 | 8% | 256 | +82 (+47%) |
| Urban Air Adventure ParkTrampoline park | $2.85M–$5.44M | $100,000 | 7% | 206 | +40 (+24%) |
| Premier Martial ArtsSports | $184K–$422K | $49,500 | 7% + minimum | 175 | +108 (+161%) |
| SnapologyEducation | $75K–$106K | $40,000 | 7% + minimum | 130 | +42 (+48%) |
| Class 101Education | $84K–$138K | $49,900 | 8% or $500/mo | 85 | +35 (+70%) |
| XP LeagueSports | $83K–$111K | $35,000 | 8% | 43 | +29 (+207%) |
| Water Wings Swim SchoolSports | $1.03M–$1.47M | $50,000 | 6% + minimum | 13 | +5 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 1,341 US locations, 98% of them run by franchisees. Across the brands, the total grew by 300 locations (+29%), from 2019 to 2025.
Grew the most
- XP League+207%
- Premier Martial Arts+161%
- Class 101+70%
- Snapology+48%
- The Little Gym+47%
Shrank the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $35K to $100K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 6% to 11%, typically 7.5%. On top of that, the marketing fund ranges from 1% to 6% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 6 publish yearly sales per location, from $78K at Snapology to $3.09M at Urban Air Adventure Park. Of the 8 brands whose agreement says, 1 requires the owner to run it day to day; at the rest a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Sylvan Learning | $376K a year | 6% of sales | A trained manager can run it |
| The Little Gym | $658K a year | 1% of sales | A trained manager can run it |
| Urban Air Adventure Park | $3.09M a year | None | A trained manager can run it |
| Premier Martial Arts | $316K a year | None | A trained manager can run it |
| Snapology | $78K a year | Other terms | Owner must run it |
| Class 101 | $176K a year | 2% of sales | A trained manager can run it |
| XP League | Not shared | None | A trained manager can run it |
| Water Wings Swim School | Other figures | 2% of sales | A trained manager can run it |
Questions
Who owns Unleashed Brands?
Private equity firm Seidler Equity Partners, which bought the company in 2023. Unleashed added Sylvan Learning in 2024. Source: The Dallas Morning News