Wagbar franchise
2024 filing · May 29, 2024Shares sales figures
Wagbar at a glance
An off-leash dog park with a bar selling mainly beer and wine to members and guests. At the end of 2023 there were 1 Wagbar locations in the US, all company-owned.
The business
- Franchisor
- Wagbar Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2023
- Franchisor based in
- Asheville, North Carolina
What you pay
- Cost to open
- $472K–$1.15M
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- For the first ten franchises, then $50,000
- Royalty
- 6%
- 6% of adjusted gross sales, paid monthly, plus 1% to the marketing fund
- Brand fund
- 1%
- 1% of gross sales, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
Support and records
From Wagbar Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wagbar among all franchises with the same figure.
| Figure | Wagbar | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $809,975 | Costs more than 79% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Wagbar franchise costs
Opening one Wagbar costs an estimated $472,450 to $1,147,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Wagbar Franchising, LLC, 2024 filing, page 14
Wagbar franchise fee
The franchise fee is $35,000, for the first ten franchises, then $50,000. You pay it when you sign the franchise agreement.
Source: Wagbar Franchising, LLC, 2024 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of adjusted gross sales, paid monthly, plus 1% to the marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly. |
| Software subscription | Currently, $514 per month |
| Replacement/Additional Training fee | Currently, $600 per person per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wagbar Franchising, LLC, 2024 filing, page 9
Other fees as filed, from page 9. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wagbar publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wagbar Franchising, LLC, 2024 filing, page 37
How Wagbar compares
Of the 19 dog daycare franchises on this site, Wagbar is the 6th cheapest to open and the 17th largest by number of locations.
| Figure | Wagbar | Typical dog daycare brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $472K | $622K | $222K |
| Cost to open, high end | $1.15M | $1.15M | $477K |
| Franchise fee | $35K | $49K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 13 | 21 |
| Shares earnings figures | Yes | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in dog daycare franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Wagbar Franchising, LLC, 2024 filing, page 39
Who owns Wagbar?
Wagbar franchises are sold by Wagbar Franchising, LLC. Its filing names no parent company.
From Wagbar Franchising, LLC’s 2024 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wagbar Franchising, LLC, 2024 filing, litigation on page 8, bankruptcy on page 8
Wagbar filings
The figures on this page come from Wagbar Franchising, LLC’s 2024 filing, issued May 29, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 29, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other dog daycare franchises
All dog daycare franchisesWagbar is also on these lists: pet franchises, entertainment franchises.






