Wise Coatings franchise
2023 filing · April 28, 2023GrowingShares sales figures
Wise Coatings at a glance
A floor coating and garage storage business installing epoxy and polyaspartic floors and storage systems for homes and businesses. At the end of 2022 there were 6 Wise Coatings locations in the US, 5 franchised and 1 company-owned.
The business
- Industry
- Home service
- Franchisor
- Wise Coatings Franchises LLC
- The company that sells the franchises
- Current franchisor selling since
- 2021
- 2 years of selling franchises
- Franchisor based in
- Troutdale, Oregon
What you pay
- Cost to open
- $115K–$134K
- A territory of 250,000 to 300,000 households
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of collected gross revenue, paid monthly
- Brand fund
- 2%
- 2% of collected gross revenue, paid monthly; it can rise to 3%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 6
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 1
- Change in 1 years
- +5
- Franchised locations, 2020–2022
- States
- 6
- Most in Arkansas, Florida and Maryland
From Wise Coatings Franchises LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wise Coatings among all franchises with the same figure.
| Figure | Wise Coatings | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $124,100 | Costs less than 83% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Wise Coatings franchise costs
Opening a territory of 250,000 to 300,000 households costs an estimated $114,550 to $133,650. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are franchise fee ($50,000) and initial inventory and equipment package ($42,000 to $45,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $50,000 | ||
| Real Estate/Rent | $0 | $2,000 | |
| Initial Inventory and Equipment Package | $42,000 | $45,000 | |
| Uniforms | $150 | $500 | |
| Computer & Software | $0 | $2,000 | |
| Training | $2,500 | $4,000 | |
| Criminal Background Checks | $150 | ||
| Vehicle, and custom wrap and lettering (3 months) | $2,250 | $4,500 | |
| Marketing Materials | $500 | $1,000 | |
| Insurance | $500 | $1,500 | |
| Business License | $0 | $1,000 | |
| Legal & Accounting | $1,500 | $2,000 | |
| Additional Funds (3 months) | $15,000 | $20,000 | |
| Total | $114,550 | $133,650 | |
Source: Wise Coatings Franchises LLC, 2023 filing, page 15
Wise Coatings franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Wise Coatings Franchises LLC, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of collected gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of collected gross revenue, paid monthly; it can rise to 3%. |
| Computer & Software | $0 to $2,000 |
| Transfer Fee | $10,000 |
| Additional Training Fee | $1,000 per day per person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wise Coatings Franchises LLC, 2023 filing, page 10
Other fees as filed, from pages 11–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wise Coatings publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wise Coatings Franchises LLC, 2023 filing, page 39
SBA loans to Wise Coatings franchisees
Lenders approved 7 SBA 7(a) loans for Wise Coatings franchisees from 2023 to 2025, $948K in all. One has been paid in full; none was charged off. The other 6 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Wise Coatings compares
Of the 475 home service franchises on this site, Wise Coatings is the 238th cheapest to open and the 345th largest by number of locations.
| Figure | Wise Coatings | Typical home service brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $115K | $115K | $222K |
| Cost to open, high end | $134K | $202K | $477K |
| Franchise fee | $50K | $50K | $40K |
| Royalty | 5% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 6 | 40 | 21 |
| Shares earnings figures | Yes | 367 of 475 | 2,147 of 3,352 |
Typical is the median across the 475 brands in home service franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 0 | 0 | 0 |
| 2021 | 2 (+2) | 1 | – | – |
| 2022 | 5 (+3) | 1 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Wise Coatings Franchises LLC, 2023 filing, page 43
Where Wise Coatings locations are
At the end of 2022, Wise Coatings had locations in 6 states. The most are in Arkansas, Florida and Maryland.
- Arkansas1
- Florida1
- Maryland1
- Missouri1
- Oregon1
- Virginia1
Source: Wise Coatings Franchises LLC, 2023 filing, page 43
Who owns Wise Coatings?
Wise Coatings franchises are sold by Wise Coatings Franchises LLC. Its filing names no parent company.
From Wise Coatings Franchises LLC’s 2023 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wise Coatings Franchises LLC, 2023 filing, litigation on page 9, bankruptcy on page 9
Wise Coatings filings
The figures on this page come from Wise Coatings Franchises LLC’s 2023 filing, issued April 28, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 28, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
