Affordable Car Rental franchise
2024 filing · May 3, 2024
Affordable Car Rental at a glance
A car, van and light truck rental business operating under the Affordable Car Rental or Sensible Car Rental names. At the end of 2023 there were 40 Affordable Car Rental locations in the US, all franchised.
The business
- Franchisor
- Affiliated Car Rental, L.C
- The company that sells the franchises
What you pay
- Cost to open
- $56K–$186K
- Fee, build-out and opening working capital
- Franchise fee
- $4K–$10K
- Set by territory radius; negotiated above five miles
- Royalty
- $8–$15 per vehicle a month
- $8 to $15 a month for each rental vehicle in the fleet, or $75 a month, whichever is greater
- Agreement length
- 5 years
Where it is
- US locations, 2023
- 40
- Franchised and company-owned
- Franchised
- 40
- Company-owned
- 0
From Affiliated Car Rental, L.C’s 2024 filing; revenue and net income from its audited financial statements, page 92; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Affordable Car Rental among all franchises with the same figure.
| Figure | Affordable Car Rental | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $120,850 | Costs less than 83% of franchises |
| Franchise feePaid once, when you sign | $3,900 | Lower than 98% of franchises |
| US locationsFranchised and company-owned | 40 | More than 61% of franchises |
How much a Affordable Car Rental franchise costs
Opening one Affordable Car Rental costs an estimated $55,950 to $185,750. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
Source: Affiliated Car Rental, L.C, 2024 filing, page 17
Affordable Car Rental franchise fee
The franchise fee is $3,900 to $10,000, set by territory radius; negotiated above five miles. You pay it when you sign the franchise agreement.
Source: Affiliated Car Rental, L.C, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | $8 to $15 a month for each rental vehicle in the fleet, or $75 a month, whichever is greater. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Affiliated Car Rental, L.C, 2024 filing, page 12
Sales and earnings
No figures Affordable Car Rental does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Affiliated Car Rental, L.C, 2024 filing, page 38
How Affordable Car Rental compares
Typical means the median: half of brands are above it, half below.
| Figure | Affordable Car Rental | Typical franchise |
|---|---|---|
| Cost to open, low end | $56K | $222K |
| Cost to open, high end | $186K | $477K |
| Franchise fee | $4K | $40K |
| US locations | 40 | 21 |
| Shares earnings figures | No | 2,147 of 3,352 |
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 36 (−4) | 0 |
| 2022 | 34 (−2) | 0 |
| 2023 | 40 (+6) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Affiliated Car Rental, L.C, 2024 filing, page 39
Who owns Affordable Car Rental?
Affordable Car Rental franchises are sold by Affiliated Car Rental, L.C.
From Affiliated Car Rental, L.C’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Affiliated Car Rental, L.C, 2024 filing, litigation on page 10, bankruptcy on page 10
Affordable Car Rental filings
The figures on this page come from Affiliated Car Rental, L.C’s 2024 filing, issued May 3, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 3, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
