Mystic Lobster Roll Co. franchise
2023 filing · April 30, 2023GrowingShares sales figures
Mystic Lobster Roll Co. at a glance
An eatery serving lobster rolls, sides and snacks. At the end of 2022 there were 11 Mystic Lobster Roll Co. locations in the US, all franchised.
The business
- Franchisor
- Mystic Lobster Franchise, LLC
- The company that sells the franchises
- Typical size
- 500–2,000 sq ft
What you pay
- Cost to open
- $102K–$140K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5.75%
- 5.75% of weekly gross revenue, paid weekly, plus 2% to the brand fund and at least 2% on local marketing
- Brand fund
- 2%
- 2% of monthly gross revenue, paid weekly; it can rise to 2.5%
- Agreement length
- 10 years
Where it is
- US locations, 2022
- 11
- Franchised and company-owned
- Franchised
- 11
- Company-owned
- 0
- Change in 2 years
- +11
- Franchised locations, 2020–2022
- States
- 3
- Most in New Jersey, Florida and South Carolina
From Mystic Lobster Franchise, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Mystic Lobster Roll Co. among all franchises with the same figure.
| Figure | Mystic Lobster Roll Co. | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $120,763 | Costs less than 83% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.8% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 11 | Fewer than 60% of franchises |
How much a Mystic Lobster Roll Co. franchise costs
Opening one Mystic Lobster Roll Co. costs an estimated $101,500 to $140,025. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Mystic Lobster Franchise, LLC, 2023 filing, page 17
Mystic Lobster Roll Co. franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Mystic Lobster Franchise, LLC, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 5.75% of weekly gross revenue, paid weekly, plus 2% to the brand fund and at least 2% on local marketing. |
|---|---|
| Brand or marketing fund | 2% of monthly gross revenue, paid weekly; it can rise to 2.5%. |
| Transfer Fee | 50% of the then current initial franchise fee. |
| Required Minimum Expenditure for Local Marketing and Advertising | A minimum of 2% of monthly Gross Revenue per calendar month. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Mystic Lobster Franchise, LLC, 2023 filing, pages 10 and 11
Other fees as filed, from pages 10–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Mystic Lobster Roll Co. publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Mystic Lobster Franchise, LLC, 2023 filing, page 40
- Estimate Estimated yearly sales per location
- $250K–$440K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Mystic Lobster Roll Co. compares
Of the 80 sandwich franchises on this site, Mystic Lobster Roll Co. is the cheapest to open and the 45th largest by number of locations.
| Figure | Mystic Lobster Roll Co. | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $102K | $321K | $222K |
| Cost to open, high end | $140K | $683K | $477K |
| Franchise fee | $30K | $32K | $40K |
| Royalty | 5.8% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 11 | 31 | 21 |
| Closed or left per year | 100% | 5.1% | – |
| Shares earnings figures | Yes | 50 of 80 | 2,147 of 3,352 |
Typical is the median across the 80 brands in sandwich franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 2 | 0 | 0 |
| 2021 | 1 (+1) | 3 | – | – |
| 2022 | 11 (+10) | 0 | +11 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: sandwich and sub franchise costs and franchise failure rates.
Source: Mystic Lobster Franchise, LLC, 2023 filing, page 42
Where Mystic Lobster Roll Co. locations are
At the end of 2022, Mystic Lobster Roll Co. had franchised locations in 3 states. The most are in New Jersey, Florida and South Carolina.
- New Jersey6
- Florida4
- South Carolina1
| State | Franchised |
|---|---|
| New Jersey | 6 |
| Florida | 4 |
| South Carolina | 1 |
Source: Mystic Lobster Franchise, LLC, 2023 filing, page 43
Who owns Mystic Lobster Roll Co.?
Mystic Lobster Roll Co. franchises are sold by Mystic Lobster Franchise, LLC.
From Mystic Lobster Franchise, LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 9–10. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. Its two chief executives filed a joint personal Chapter 7 case in 2013 and received a discharge that year. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Mystic Lobster Franchise, LLC, 2023 filing, litigation on pages 9–10, bankruptcy on page 10
Mystic Lobster Roll Co. filings
The figures on this page come from Mystic Lobster Franchise, LLC’s 2023 filing, issued April 30, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 30, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sandwich franchises
All sandwich franchises
Mystic Lobster Roll Co. is also on these lists: restaurant franchises, food franchises.