Brightly franchise
2024 filing · March 6, 2024Growing
Brightly at a glance
A residential and commercial cleaning business run on a worker-cooperative platform that creates work for low-income cleaners. At the end of 2022 there were 6 Brightly locations in the US, 5 franchised and 1 company-owned.
The business
- Franchisor
- Coopportunity, Inc
- The company that sells the franchises
- Franchising since
- 2018
- 6 years of selling franchises
What you pay
- Cost to open
- $5K–$46K
- Fee, build-out and opening working capital
- Franchise fee
- $0
- No initial franchise fee
- Royalty
- 5%
- 5% of gross sales, paid monthly, plus local marketing of at least 0.5% of sales or $150 a month
- Brand fund
- None now
- Not charged at present; up to 2% of gross sales
- Renewal fee
- $500
- When the agreement ends and you sign again
- Agreement length
- 5 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 6
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 1
- Change in 3 years
- +2
- Franchised locations, 2020–2022
- States
- 2
- Most in New York and Pennsylvania
From Coopportunity, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Brightly among all franchises with the same figure.
| Figure | Brightly | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $25,376 | Costs less than 99% of franchises |
| Franchise feePaid once, when you sign | $0 | Lower than 99% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Brightly franchise costs
Opening one Brightly costs an estimated $4,605 to $46,146. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $10K.
The biggest costs are additional funds – three months ($880 to $19,811) and prepaid rent and lease deposits ($0 to $9,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $0 | ||
| Construction and Leasehold Improvements | $750 | $2,000 | |
| Initial Equipment and Supplies | $350 | $650 | |
| Computer, Software and System | $840 | $2,500 | |
| Prepaid Rent and Lease Deposits | $0 | $9,000 | |
| Utility Deposits | $0 | $1,500 | |
| Insurance Deposits and Premiums | $1,000 | $3,500 | |
| Travel for Initial Training | $0 | $3,500 | |
| Professional Fees | $0 | $2,600 | |
| Business Licenses and Permits | $785 | $1,085 | |
| Additional Funds – Three Months | $880 | $19,811 | |
| Total | $4,605 | $46,146 | |
Source: Coopportunity, Inc, 2024 filing, page 14
Brightly franchise fee
The franchise fee is $0, no initial franchise fee. You pay it when you sign the franchise agreement.
Source: Coopportunity, Inc, 2024 filing, page 14
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid monthly, plus local marketing of at least 0.5% of sales or $150 a month. |
|---|---|
| Brand or marketing fund | Not charged at present; up to 2% of gross sales. |
| Transfer | $2,500 |
| Renewal | $500 |
| Local Marketing | The greater of 0.5% of gross sales or $150 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Coopportunity, Inc, 2024 filing, page 10
Other fees as filed, from pages 10–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Brightly does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Coopportunity, Inc, 2024 filing, page 37
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Brightly | Typical commercial cleaning brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +25% / +67% | +3.1% / +14% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 6.2% / 25% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical commercial cleaning brand is the median of the 15 brands in commercial cleaning franchises with three years of counts.
How Brightly compares
Of the 45 commercial cleaning franchises on this site, Brightly is the 4th cheapest to open and the 32nd largest by number of locations.
| Figure | Brightly | Typical commercial cleaning brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $5K | $66K | $222K |
| Cost to open, high end | $46K | $134K | $477K |
| Franchise fee | $0 | $35K | $40K |
| Royalty | 5% | 7% | 6% |
| US locations | 6 | 47 | 21 |
| Shares earnings figures | No | 31 of 45 | 2,147 of 3,352 |
Typical is the median across the 45 brands in commercial cleaning franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 4 (+1) | 1 | +1 | 0 |
| 2021 | 4 (0) | 1 | 0 | 0 |
| 2022 | 5 (+1) | 1 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: cleaning franchise costs and franchise failure rates.
Source: Coopportunity, Inc, 2024 filing, page 37
Where Brightly locations are
At the end of 2022, Brightly had locations in 2 states. The most are in New York and Pennsylvania.
- New York5
- Pennsylvania1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 4 | 1 | 5 |
| Pennsylvania | 1 | 0 | 1 |
Source: Coopportunity, Inc, 2024 filing, page 38
Who owns Brightly?
Brightly franchises are sold by Coopportunity, Inc. Its filing names no parent company.
From Coopportunity, Inc’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Coopportunity, Inc, 2024 filing, litigation on page 9, bankruptcy on page 9
Brightly filings
The figures on this page come from Coopportunity, Inc’s 2024 filing, issued March 6, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 6, 2024 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other commercial cleaning franchises
All commercial cleaning franchises
Brightly is also on these lists: cleaning franchises, home service franchises.