Camp Mirage franchise
2025 filing · March 25, 2025GrowingShares sales figures
Camp Mirage at a glance
A summer day camp running more than 40 programs for kids aged 3 to 14. At the end of 2024 there were 9 Camp Mirage locations in the US, 7 franchised and 2 company-owned.
The business
- Franchisor
- Camp Mirage Franchises, LLC
- The company that sells the franchises
- Franchisor based in
- Plymouth, Michigan
What you pay
- Cost to open
- $79K–$124K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 8%
- 8% of gross sales, paid monthly, plus 1% to the marketing fund
- Brand fund
- 1%
- 1% of gross sales
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 9
- Franchised and company-owned
- Franchised
- 7
- Company-owned
- 2
- Change in 2 years
- +7
- Franchised locations, 2022–2024
- States
- 2
- Most in Michigan and Tennessee
From Camp Mirage Franchises, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Camp Mirage among all franchises with the same figure.
| Figure | Camp Mirage | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $101,375 | Costs less than 87% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a Camp Mirage franchise costs
Opening one Camp Mirage costs an estimated $79,250 to $123,500. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
Source: Camp Mirage Franchises, LLC, 2025 filing, page 15
Camp Mirage franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Camp Mirage Franchises, LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 8% of gross sales, paid monthly, plus 1% to the marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales. |
| Additional Training fee | $200 per day for additional training |
| Local Marketing/Required Spending | 3% of your gross sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Camp Mirage Franchises, LLC, 2025 filing, page 10
Other fees as filed, from page 10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Camp Mirage publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Camp Mirage Franchises, LLC, 2025 filing, page 37
How Camp Mirage compares
Of the 168 entertainment franchises on this site, Camp Mirage is the 22nd cheapest to open and the 74th largest by number of locations.
| Figure | Camp Mirage | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $79K | $286K | $222K |
| Cost to open, high end | $124K | $598K | $477K |
| Franchise fee | $30K | $45K | $40K |
| Royalty | 8% | 6% | 6% |
| Brand fund | 1% | 1.3% | 2% |
| US locations | 9 | 8 | 21 |
| Shares earnings figures | Yes | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | 0 | 0 |
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 7 (+7) | 2 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Camp Mirage Franchises, LLC, 2025 filing, page 42
Where Camp Mirage locations are
At the end of 2024, Camp Mirage had locations in 2 states. The most are in Michigan and Tennessee.
- Michigan6
- Tennessee1
Source: Camp Mirage Franchises, LLC, 2025 filing, page 43
Who owns Camp Mirage?
Camp Mirage franchises are sold by Camp Mirage Franchises, LLC.
From Camp Mirage Franchises, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Camp Mirage Franchises, LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Camp Mirage filings
The figures on this page come from Camp Mirage Franchises, LLC’s 2025 filing, issued March 25, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 25, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other entertainment franchises
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Camp Mirage is also on these lists: education franchises.