Valhallan franchise
2024 filing · May 10, 2024GrowingShares sales figures
Valhallan at a glance
An esports center running video game training, leagues, tournaments and camps for kids and teens. At the end of 2023 there were 9 Valhallan locations in the US, 8 franchised and 1 company-owned.
The business
- Franchisor
- Valhallan, LLC
- The company that sells the franchises
- Franchising since
- 2022
- 2 years of selling franchises
- Typical size
- 1,000–1,600 sq ft
What you pay
- Cost to open
- $83K–$115K
- Studio
- Franchise fee
- $39,000
- Paid once, when you sign
- Royalty
- 7%
- The greater of 7% of net sales or $500 a month
- Brand fund
- None now
- Not charged at present; up to 5% of net sales
- Renewal fee
- $2,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- Introductions to lenders
Where it is
- US locations, 2023
- 9
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 1
- Change in 1 years
- +8
- Franchised locations, 2021–2023
- States
- 5
- Most in Texas, North Carolina and California
From Valhallan, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Valhallan among all franchises with the same figure.
| Figure | Valhallan | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $99,175 | Costs less than 88% of franchises |
| Franchise feePaid once, when you sign | $39,000 | Lower than 58% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a Valhallan franchise costs
Opening studio costs an estimated $82,950 to $115,400. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are franchise fee ($39,000) and fixtures, furnishings & equipment ($20,500 to $30,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $39,000 | ||
| Business Licenses & Incorporation | $200 | $1,200 | |
| Build-out and Permits | $0 | ||
| Fixtures, Furnishings & Equipment | $20,500 | $30,000 | |
| Computer Equipment and Technology | $1,250 | $4,000 | |
| Signage | $1,500 | $3,500 | |
| Architect/Engineering Fees | $0 | ||
| Rent, Security Deposits and Utility Deposits | $200 | $1,000 | |
| Other Professional Fees | $1,000 | $3,500 | |
| Insurance Deposit | $100 | $1,200 | |
| Office Supplies | $200 | $1,500 | |
| Training Expenses | $1,000 | $2,500 | |
| Grand Opening Advertising | $8,000 | ||
| Additional Funds (for the initial 3 months of operations) | $10,000 | $20,000 | |
| Total | $82,950 | $115,400 | |
Source: Valhallan, LLC, 2024 filing, page 24
Valhallan franchise fee
The franchise fee is $39,000. You pay it when you sign the franchise agreement.
Source: Valhallan, LLC, 2024 filing, page 14
Royalty and ongoing fees
| Royalty | The greater of 7% of net sales or $500 a month. |
|---|---|
| Brand or marketing fund | Not charged at present; up to 5% of net sales. |
| Computer Equipment and Technology | $1,250 to $4,000 |
| Renewal Fee | $2,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Valhallan, LLC, 2024 filing, page 16
Other fees as filed, from pages 19–24. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Valhallan publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Valhallan, LLC, 2024 filing, page 69
SBA loans to Valhallan franchisees
Lenders approved 11 SBA 7(a) loans for Valhallan franchisees from 2023 to 2025, $1.81M in all. One has been paid in full; none was charged off. The other 10 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Valhallan compares
Of the 168 entertainment franchises on this site, Valhallan is the 25th cheapest to open and the 77th largest by number of locations.
| Figure | Valhallan | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $83K | $286K | $222K |
| Cost to open, high end | $115K | $598K | $477K |
| Franchise fee | $39K | $45K | $40K |
| Royalty | 7% | 6% | 6% |
| US locations | 9 | 8 | 21 |
| Shares earnings figures | Yes | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 0 | – | – |
| 2020 | 0 (0) | 0 | – | – |
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 1 (+1) | 0 | – | – |
| 2023 | 8 (+7) | 1 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2019 to the end of 2023, franchised locations went from 0 to 8 (+8). The earlier years come from the brand's 2022 filing.
Source: Valhallan, LLC, 2024 filing, page 72
2019–2020: Valhallan, LLC, 2022 filing, page 82
Where Valhallan locations are
At the end of 2023, Valhallan had locations in 5 states. The most are in Texas, North Carolina and California.
- Texas3
- North Carolina2
- California1
- Nevada1
- Pennsylvania1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 2 | 1 | 3 |
| North Carolina | 2 | 0 | 2 |
| California | 1 | 0 | 1 |
| Nevada | 1 | 0 | 1 |
| Pennsylvania | 1 | 0 | 1 |
Source: Valhallan, LLC, 2024 filing, page 73
Who owns Valhallan?
Valhallan franchises are sold by Valhallan, LLC.
From Valhallan, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Valhallan, LLC, 2024 filing, litigation on page 14, bankruptcy on page 14
Valhallan filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Valhallan, LLC’s 2024 filing, issued May 10, 2024; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 10, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
| 2022 filing | March 22, 2022 | NASAA depository | Locations, 2019–2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Valhallan is also on these lists: education franchises.