DivaDance franchise
2026 filing · April 30, 2026Shares sales figures
DivaDance at a glance
Dance fitness classes, including hip-hop and other styles, for adults, held at partner venues or in a dedicated studio.
The business
- Franchisor
- DivaDance Company
- The company that sells the franchises
- Typical size
- 1,000–2,500 sq ft
What you pay
- Cost to open
- $57K–$149K
- Run from third-party venues
- Franchise fee
- $36,000
- For one territory of about 150,000 to 300,000 people
- Royalty
- 10%
- 10% of gross sales or a monthly minimum, whichever is greater ($400 a month for one territory in months 4 to 24, then $600), plus $500 a month per territory on local marketing (a brand fund of up to 2% is not charged yet)
- Brand fund
- None now
- Up to 2% of gross sales, not charged at present
- Agreement length
- 5 years
Where it is
- Franchised, 2025
- 40
- As printed in the filing
From DivaDance Company’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
DivaDance among all franchises with the same figure.
| Figure | DivaDance | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $102,600 | Costs less than 87% of franchises |
| Franchise feePaid once, when you sign | $36,000 | Lower than 60% of franchises |
| RoyaltyShare of sales paid to the franchisor | 10% | Higher than 95% of brands with a set rate |
| Sales per locationYearly, as the brand reports it | $93,609 | Lower than 99% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.9× | Lower than 82% of brands that share sales figures |
How much a DivaDance franchise costs
Opening run from third-party venues costs an estimated $56,700 to $148,500. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($36,000 to $90,000) and when due additional funds – three months ($3,000 to $16,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $36,000 | $90,000 | |
| Launch Marketing | $5,000 | $10,000 | |
| Lease Deposits – Three Months | $1,000 | $3,000 | |
| Equipment | $1,500 | $9,000 | |
| Initial Promotional Apparel and Inventory | $2,150 | $5,000 | |
| Business Start Up Pack | $1,650 | $4,700 | |
| Dance Instructor Certification Fee | $900 | $1,800 | |
| Field Training Travel Reimbursement | $500 | $2,000 | |
| Travel for Initial Training | $800 | $1,200 | |
| Insurance Deposits – Three Months | $700 | $1,300 | |
| Professional Fees | $1,000 | $2,000 | |
| Computer, Software, and Technology Implementation and Set Up | $2,500 | ||
| When Due Additional Funds – Three Months | $3,000 | $16,000 | |
| Total | $56,700 | $148,500 | |
Source: DivaDance Company, 2026 filing, page 19
DivaDance franchise fee
The franchise fee is $36,000, for one territory of about 150,000 to 300,000 people. You pay it when you sign the franchise agreement.
Source: DivaDance Company, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 10% of gross sales or a monthly minimum, whichever is greater ($400 a month for one territory in months 4 to 24, then $600), plus $500 a month per territory on local marketing (a brand fund of up to 2% is not charged yet). |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales, not charged at present. |
| Technology | Up to $500 per month, currently $375 per month |
| Additional Employee Initial Training | Our then current training fee, currently $2,500 per person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DivaDance Company, 2026 filing, page 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures DivaDance publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $93,609
- Median sales
- $71,219
Yearly figures for 2025, covering operating franchised businesses in 2025 (28 locations). The average is about 0.9 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: DivaDance Company, 2026 filing, pages 51–55
SBA loans to DivaDance franchisees
Lenders approved 3 SBA 7(a) loans for DivaDance franchisees in 2025, $218K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How DivaDance compares
Of the 168 entertainment franchises on this site, DivaDance is the 11th cheapest to open.
| Figure | DivaDance | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $57K | $286K | $222K |
| Cost to open, high end | $149K | $598K | $477K |
| Franchise fee | $36K | $45K | $40K |
| Royalty | 10% | 6% | 6% |
| Sales per location | $94K | $756K | $794K |
| Shares earnings figures | Yes | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 28 (+2) | 4 |
| 2024 | 35 (+7) | 4 |
| 2025 | 40 (+5) | 3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2024 counts come to 39, but the filing shows 40. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: DivaDance Company, 2026 filing, page 59
Where DivaDance locations are
At the end of 2025, DivaDance had locations in 14 states. The most are in Texas, Arizona and Illinois.
- Texas17
- Arizona5
- Illinois5
- Florida3
- New York2
- North Carolina2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 15 | 2 | 17 |
| Arizona | 5 | 0 | 5 |
| Illinois | 5 | 0 | 5 |
| Florida | 3 | 0 | 3 |
| New York | 1 | 1 | 2 |
| North Carolina | 2 | 0 | 2 |
| Ohio | 2 | 0 | 2 |
| Arkansas | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Massachusetts | 1 | 0 | 1 |
All 14 states
| Nevada | 1 |
|---|---|
| New Jersey | 1 |
| Tennessee | 1 |
| Virginia | 1 |
Source: DivaDance Company, 2026 filing, page 60
Who owns DivaDance?
DivaDance franchises are sold by DivaDance Company.
From DivaDance Company’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: DivaDance Company, 2026 filing, litigation on page 10, bankruptcy on page 10
DivaDance filings
The figures on this page come from DivaDance Company’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other entertainment franchises
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DivaDance is also on these lists: fitness franchises.