Concrete Craft franchise
2024 filing · March 20, 2024GrowingShares sales figures
Concrete Craft at a glance
A decorative concrete business resurfacing, staining and polishing interior and exterior concrete surfaces. At the end of 2023 there were 77 Concrete Craft locations in the US, all franchised.
The business
- Industry
- Home service
- Franchisor
- American Decorative Coatings, LLC
- The company that sells the franchises
- Franchising since
- 2008
- 16 years of selling franchises
- Franchisor based in
- Irvine, California
What you pay
- Cost to open
- $156K–$233K
- Fee, build-out and opening working capital
- Franchise fee
- $19,950
- Plus a $50,000 initial territory fee for a first territory bought from the franchisor.
- Royalty
- 7% to 4%
- The greater of a sliding 7% to 4% of gross revenue or a monthly minimum of $750 in the first year and $1,500 after
- Brand fund
- Yes
- 1% of the prior month's gross revenue or $500, whichever is more, paid with the royalty
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2023
- 77
- Franchised and company-owned
- Franchised
- 77
- Company-owned
- 0
- Change in 3 years
- +31
- Franchised locations, 2021–2023
Support and records
From American Decorative Coatings, LLC’s 2024 filing; revenue and net loss from its audited financial statements, page 148; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Concrete Craft among all franchises with the same figure.
| Figure | Concrete Craft | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $194,890 | Costs less than 70% of franchises |
| Franchise feePaid once, when you sign | $19,950 | Lower than 91% of franchises |
| US locationsFranchised and company-owned | 77 | More than 72% of franchises |
| Sales per locationYearly, as the brand reports it | $394,224 | Lower than 82% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 2.0× | Higher than 65% of brands that share sales figures |
How much a Concrete Craft franchise costs
Opening one Concrete Craft costs an estimated $156,330 to $233,450. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial territory fee ($50,000) and additional funds - before opening and first 3 months ($30,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $19,950 | ||
| Initial Territory Fee | $50,000 | ||
| Travel and Living Expenses While Training | $1,500 | $2,500 | |
| Vehicle | $10,000 | $48,000 | |
| Trailer | $0 | $3,000 | |
| Computer | $1,250 | $2,000 | |
| Credit Card Processing Technology | $30 | $500 | |
| Auto Insurance | $1,800 | $3,500 | |
| Commercial General Liability Insurance | $1,500 | $2,500 | |
| Storage Unit (3 months rent) | $1,050 | $2,000 | |
| Contractor’s License and Bond | $0 | $1,500 | |
| Professional Fees | $750 | $1,500 | |
| Initial Marketing | $10,000 | $15,000 | |
| Additional Tools and Supplies | $28,500 | $31,500 | |
| Additional Funds - Before Opening and First 3 Months | $30,000 | $50,000 | |
| Total | $156,330 | $233,450 | |
Source: American Decorative Coatings, LLC, 2024 filing, page 18
Concrete Craft franchise fee
The franchise fee is $19,950, Plus a $50,000 initial territory fee for a first territory bought from the franchisor.. You pay it when you sign the franchise agreement.
Source: American Decorative Coatings, LLC, 2024 filing, page 13
Royalty and ongoing fees
| Royalty | The greater of a sliding 7% to 4% of gross revenue or a monthly minimum of $750 in the first year and $1,500 after. |
|---|---|
| Brand or marketing fund | 1% of the prior month's gross revenue or $500, whichever is more, paid with the royalty. |
| Additional Training Requested by You | Currently $500 per day, plus travel and expenses. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: American Decorative Coatings, LLC, 2024 filing, page 14
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Concrete Craft publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $394,224
- Median sales
- $321,390
Yearly figures for 2023, covering single-territory franchisees in business all of 2023 (49 locations). The average is about 2 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: American Decorative Coatings, LLC, 2024 filing, pages 38–39
SBA loans to Concrete Craft franchisees
Lenders approved 48 SBA 7(a) loans for Concrete Craft franchisees from 2017 to 2024, $8.84M in all. Of the 23 that have ended, 15 were paid in full and 8 were charged off (34.8%). The other 25 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Concrete Craft | Typical home service brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −2.5% / +67% | +2.1% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 20% / 100% | 5.3% / 20% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical home service brand is the median of the 180 brands in home service franchises with three years of counts.
How Concrete Craft compares
Of the 475 home service franchises on this site, Concrete Craft is the 343rd cheapest to open and the 157th largest by number of locations.
| Figure | Concrete Craft | Typical home service brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $156K | $115K | $222K |
| Cost to open, high end | $233K | $202K | $477K |
| Franchise fee | $20K | $50K | $40K |
| Sales per location | $394K | $588K | $794K |
| US locations | 77 | 40 | 21 |
| Shares earnings figures | Yes | 367 of 475 | 2,147 of 3,352 |
Typical is the median across the 475 brands in home service franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 48 (+3) | 0 | – | – |
| 2020 | 46 (−2) | 0 | – | – |
| 2021 | 79 (+33) | 0 | +47 | −14 |
| 2022 | 79 (0) | 0 | +16 | −16 |
| 2023 | 77 (−2) | 0 | +14 | −16 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2019 to the end of 2023, franchised locations went from 45 to 77 (+32, +71%). The earlier years come from the brand's 2022 filing.
Source: American Decorative Coatings, LLC, 2024 filing, page 42
2019–2020: American Decorative Coatings, LLC, 2022 filing, page 45
Who owns Concrete Craft?
Concrete Craft franchises are sold by American Decorative Coatings, LLC. It is a subsidiary of Home Franchise Concepts, LLC.
Concrete Craft is one of the 10 Home Franchise Concepts brands here.
From American Decorative Coatings, LLC’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 13. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: American Decorative Coatings, LLC, 2024 filing, litigation on page 13, bankruptcy on page 13
Concrete Craft filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from American Decorative Coatings, LLC’s 2024 filing, issued March 20, 2024; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 20, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
| 2022 filing | April 1, 2022 | NASAA depository | Locations, 2019–2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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