Eyemazy franchise
2024 filing · May 10, 2024Growing
Eyemazy at a glance
A studio taking close-up artistic photographs of customers' irises, printed as wall art and set in Eyemazy jewelry. At the end of 2023 there were 2 Eyemazy locations in the US, all franchised.
The business
- Franchisor
- Eyemazy Franchising USA Inc
- The company that sells the franchises
- Typical size
- 200–700 sq ft
What you pay
- Cost to open
- $60K–$221K
- Fee, build-out and opening working capital
- Franchise fee
- $9,900
- Paid once, when you sign
- Royalty
- 9%
- The greater of $600 a month or 9% of gross sales
- Brand fund
- Yes
- 1% of gross sales, if a fund is set up
- Agreement length
- 5 years
Where it is
- US locations, 2023
- 2
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 0
- Change in 3 years
- +2
- Franchised locations, 2021–2023
- States
- 2
- Most in New Jersey and Pennsylvania
From Eyemazy Franchising USA Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Eyemazy among all franchises with the same figure.
| Figure | Eyemazy | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $140,100 | Costs less than 79% of franchises |
| Franchise feePaid once, when you sign | $9,900 | Lower than 96% of franchises |
| RoyaltyShare of sales paid to the franchisor | 9% | Higher than 94% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Eyemazy franchise costs
Opening one Eyemazy costs an estimated $59,600 to $220,600. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are leasehold improvements, construction cost ($3,000 to $40,000) and rent – 3 months ($3,000 to $30,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $9,900 | ||
| Admin Fee | $0 | $3,000 | |
| Unit Opening Fee | $9,900 | ||
| Leasehold Improvements, Construction Cost | $3,000 | $40,000 | |
| Licenses and Permits | $0 | $3,000 | |
| Rent – 3 months | $3,000 | $30,000 | |
| Security Deposits | $0 | $30,000 | |
| Blueprints | $0 | $5,000 | |
| Equipment, Furnishings & Fixtures | $8,000 | $18,000 | |
| Signage | $6,000 | $15,000 | |
| Computer System | $5,000 | $8,000 | |
| Travel & Living Expenses While Training | $5,000 | $7,000 | |
| On-Site Training Meeting Room | $0 | $4,000 | |
| Insurance – 3 Months | $500 | $1,000 | |
| Professional Fees | $2,000 | $10,000 | |
| Opening Inventory and Supplies | $500 | $10,000 | |
| Initial Inventory of Eyemazy Jewelry | $1,800 | ||
| Additional Funds – 3 Months | $5,000 | $15,000 | |
| Total | $59,600 | $220,600 | |
Source: Eyemazy Franchising USA Inc, 2024 filing, page 18
Eyemazy franchise fee
The franchise fee is $9,900. You pay it when you sign the franchise agreement.
Source: Eyemazy Franchising USA Inc, 2024 filing, page 9
Royalty and ongoing fees
| Royalty | The greater of $600 a month or 9% of gross sales. |
|---|---|
| Brand or marketing fund | 1% of gross sales, if a fund is set up. |
| Additional IT/Software Support Services | If applicable, our then current hourly rate. Currently, $90 per hour |
| Additional On-Site Training | Our then-current per diem fee, plus expenses Current daily fee = $700 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Eyemazy Franchising USA Inc, 2024 filing, page 11
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Eyemazy does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Eyemazy Franchising USA Inc, 2024 filing, page 54
How Eyemazy compares
Of the 168 entertainment franchises on this site, Eyemazy is the 13th cheapest to open and the 116th largest by number of locations.
| Figure | Eyemazy | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $60K | $286K | $222K |
| Cost to open, high end | $221K | $598K | $477K |
| Franchise fee | $10K | $45K | $40K |
| Royalty | 9% | 6% | 6% |
| US locations | 2 | 8 | 21 |
| Shares earnings figures | No | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 2 (+2) | 0 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Eyemazy Franchising USA Inc, 2024 filing, page 54
Where Eyemazy locations are
At the end of 2023, Eyemazy had franchised locations in 2 states. The most are in New Jersey and Pennsylvania.
- New Jersey1
- Pennsylvania1
| State | Franchised |
|---|---|
| New Jersey | 1 |
| Pennsylvania | 1 |
Source: Eyemazy Franchising USA Inc, 2024 filing, page 55
Who owns Eyemazy?
Eyemazy franchises are sold by Eyemazy Franchising USA Inc.
From Eyemazy Franchising USA Inc’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Eyemazy Franchising USA Inc, 2024 filing, litigation on page 9, bankruptcy on page 9
Eyemazy filings
The figures on this page come from Eyemazy Franchising USA Inc’s 2024 filing, issued May 10, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 10, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other entertainment franchises
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Eyemazy is also on these lists: retail franchises.