Flowerama franchise
2025 filing · October 16, 2025Fewer locations
Flowerama at a glance
A flower shop selling fresh arrangements, plants and gifts, often with delivery. At the end of 2025 there were 37 Flowerama locations in the US, 29 franchised and 8 company-owned.
The business
- Industry
- Retail
- Franchisor
- FLOWERAMA OF AMERICA, INC
- The company that sells the franchises
- Franchisor based in
- Cedar Falls, Iowa
- Typical size
- 1,250–5,000 sq ft
What you pay
- Cost to open
- $227K–$855K
- Standard Flowerama Center
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly (5% if paid by the third day after the week closes)
- Brand fund
- 2%
- 2% of gross sales, paid monthly
- Renewal fee
- $30,000
- When the agreement ends and you sign again
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 37
- Franchised and company-owned
- Franchised
- 29
- Company-owned
- 8
- Change in 3 years
- −6
- Franchised locations, 2023–2025
- States
- 16
- Most in Iowa, Ohio and Texas
Support and records
- Initial training
- 2 programs
- Standard or start-up center: 126 hours in class and 34 on the job; Existing center co-branded with 1-800-Flowers: 40 hours in class
- Lawsuits disclosed
- Yes
- Bankruptcy disclosed
- None
- Latest filing
- Oct 16, 2025
- 2025 filing
From FLOWERAMA OF AMERICA, INC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Flowerama among all franchises with the same figure.
| Figure | Flowerama | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $541,000 | Costs more than 67% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 37 | More than 59% of franchises |
How much a Flowerama franchise costs
Opening Standard Flowerama Center costs an estimated $227,000 to $855,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold and improvements ($40,000 to $325,000) and additional funds-3 months ($36,000 to $150,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $17,500 | $35,000 | |
| Travel and Living Expenses while Training | $1,000 | $8,000 | |
| Leasehold and Improvements | $40,000 | $325,000 | |
| Equipment | $35,000 | $75,000 | |
| Fixtures | $20,000 | $40,000 | |
| Signs | $10,000 | $15,000 | |
| Awnings | $7,500 | $40,000 | |
| Opening Merchandise Inventory | $25,000 | $75,000 | |
| Opening Supply Inventory | $6,000 | $8,000 | |
| Lease Charges – 3 Months Pre-Paid Rent & Security Deposit | $10,000 | $24,000 | |
| Miscellaneous Opening Costs | $5,000 | $10,000 | |
| Insurance | $9,000 | $15,000 | |
| Additional Funds-3 months | $36,000 | $150,000 | |
| Vehicle | $5,000 | $35,000 | |
| Total | $227,000 | $855,000 |
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, page 20
Flowerama franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, page 14
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly (5% if paid by the third day after the week closes). |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid monthly. |
| Transfer – Floral Business – Standard Flowerama Center | $10,000 |
| Renewal – Franchise Agreement - Co-Brand Flowerama Center | $30,000 |
| Local Advertising | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, pages 15 and 16
Other fees as filed, from pages 15–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Flowerama does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, page 73
SBA loans to Flowerama franchisees
Lenders approved 96 SBA-backed loans for Flowerama franchisees from 1992 to 2026, $26.7M in all: 94 7(a) loans and 2 504 loans. Of the 87 that have ended, 66 were paid in full and 21 were charged off (24.1%). The other 9 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Flowerama | Typical retail brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −9.4% / −17% | −0.4% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 9.4% / 20% | 5.4% / 18% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical retail brand is the median of the 114 brands in retail franchises with three years of counts.
How Flowerama compares
Of the 302 retail franchises on this site, Flowerama is the 170th cheapest to open and the 145th largest by number of locations.
| Figure | Flowerama | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $227K | $198K | $222K |
| Cost to open, high end | $855K | $425K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 6% | 5.7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 37 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 35 (−1) | 8 | – | – |
| 2023 | 36 (+1) | 8 | +1 | 0 |
| 2024 | 32 (−4) | 8 | 0 | −4 |
| 2025 | 29 (−3) | 8 | 0 | −3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2022 to the end of 2025, franchised locations went from 36 to 29 (−7, −19%). The earlier years come from the brand's 2024 filing.
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, page 74
2022: FLOWERAMA OF AMERICA, INC, 2024 filing, page 72
Where Flowerama locations are
At the end of 2025, Flowerama had locations in 16 states. The most are in Iowa, Ohio and Texas.
- Iowa9
- Ohio9
- Texas3
- Arkansas2
- Florida2
- Minnesota2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Iowa | 1 | 8 | 9 |
| Ohio | 9 | 0 | 9 |
| Texas | 3 | 0 | 3 |
| Arkansas | 2 | 0 | 2 |
| Florida | 2 | 0 | 2 |
| Minnesota | 2 | 0 | 2 |
| Alabama | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Kentucky | 1 | 0 | 1 |
All 16 states
| Missouri | 1 |
|---|---|
| Nebraska | 1 |
| New Mexico | 1 |
| Oklahoma | 1 |
| Pennsylvania | 1 |
| Virginia | 1 |
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, page 76
Who owns Flowerama?
Flowerama franchises are sold by FLOWERAMA OF AMERICA, INC.
From FLOWERAMA OF AMERICA, INC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–13. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: FLOWERAMA OF AMERICA, INC, 2025 filing, litigation on pages 12–13, bankruptcy on page 13
Flowerama filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from FLOWERAMA OF AMERICA, INC’s 2025 filing, issued October 16, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | October 16, 2025 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
