Miniso franchise
2026 filing · March 20, 2026Growing
Miniso at a glance
A Miniso variety store selling the brand's low-priced household goods, beauty products, toys, stationery and accessories. At the end of 2025 there were 351 Miniso locations in the US, 13 franchised and 338 company-owned, so most are run by the company itself.
The business
- Industry
- Retail
- Franchisor
- Miniso Depot Franchisor LLC
- The company that sells the franchises
- Current franchisor selling since
- 2018
- 8 years of selling franchises
- Franchisor based in
- West Covina, California
What you pay
- Cost to open
- $361K–$745K
- A Miniso store under the consignment model
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- No royalty; 45%–65% product share
- No royalty. In a consignment store Miniso's affiliate keeps 45% of gross revenue from general merchandise and 65% from locally sourced Miniso products; owners who buy their stock pay those shares of retail price for it
- Brand fund
- Yes
- Up to 2% of gross revenue, if a fund is set up
- Renewal fee
- See terms
- 50% of the franchise fee in effect at the time of your renewal
- Agreement length
- 5 years
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 351
- Franchised and company-owned
- Franchised
- 13
- Company-owned
- 338
- Change in 3 years
- +5
- Franchised locations, 2023–2025
- States
- 46
- Most in California, Texas and Florida
Support and records
From Miniso Depot Franchisor LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Miniso among all franchises with the same figure.
| Figure | Miniso | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $552,900 | Costs more than 68% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| US locationsFranchised and company-owned | 351 | More than 91% of franchises |
How much a Miniso franchise costs
Opening a Miniso store under the consignment model costs an estimated $360,800 to $745,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Miniso Depot Franchisor LLC, 2026 filing, page 21
Miniso franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Miniso Depot Franchisor LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | No royalty. In a consignment store Miniso's affiliate keeps 45% of gross revenue from general merchandise and 65% from locally sourced Miniso products; owners who buy their stock pay those shares of retail price for it. |
|---|---|
| Brand or marketing fund | Up to 2% of gross revenue, if a fund is set up. |
| Transfer Fee | $10,000 |
| Renewal Franchise Fee | 50% of the franchise fee in effect at the time of your renewal |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Miniso Depot Franchisor LLC, 2026 filing, page 12
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Miniso does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Miniso Depot Franchisor LLC, 2026 filing, page 56
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Miniso | Typical retail brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / +63% | −0.4% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 13% | 5.4% / 18% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical retail brand is the median of the 114 brands in retail franchises with three years of counts.
How Miniso compares
Of the 302 retail franchises on this site, Miniso is the 236th cheapest to open and the 34th largest by number of locations.
| Figure | Miniso | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $361K | $198K | $222K |
| Cost to open, high end | $745K | $425K | $477K |
| Franchise fee | $50K | $35K | $40K |
| US locations | 351 | 38 | 21 |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 4 (0) | 26 | – | – |
| 2021 | 7 (+3) | 46 | – | – |
| 2022 | 8 (+1) | 66 | – | – |
| 2023 | 9 (+1) | 111 | +2 | −1 |
| 2024 | 13 (+4) | 262 | +4 | 0 |
| 2025 | 13 (0) | 338 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Miniso is number 2 on our list of the fastest-growing franchises from 2023 to 2025.
More in the guides: franchise failure rates.
Over 6 years, from the start of 2020 to the end of 2025, franchised locations went from 4 to 13 (+9, +225%). The earlier years come from the brand's 2023 and 2024 filings.
Source: Miniso Depot Franchisor LLC, 2026 filing, page 56
2020: Miniso Depot Franchisor LLC, 2023 filing, page 56
2021–2022: Miniso Depot Franchisor LLC, 2024 filing, page 55
Where Miniso locations are
At the end of 2025, Miniso had locations in 46 states. The most are in California, Texas and Florida.
- California81
- Texas44
- Florida25
- Illinois14
- Georgia12
- Virginia12
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 1 | 80 | 81 |
| Texas | 3 | 41 | 44 |
| Florida | 2 | 23 | 25 |
| Illinois | 3 | 11 | 14 |
| Georgia | 0 | 12 | 12 |
| Virginia | 0 | 12 | 12 |
| Arizona | 1 | 9 | 10 |
| New Jersey | 0 | 10 | 10 |
| New York | 0 | 10 | 10 |
| Washington | 0 | 10 | 10 |
All 46 states
Source: Miniso Depot Franchisor LLC, 2026 filing, page 58
Who owns Miniso?
Miniso franchises are sold by Miniso Depot Franchisor LLC.
From Miniso Depot Franchisor LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Miniso Depot Franchisor LLC, 2026 filing, litigation on page 9, bankruptcy on page 9
Miniso filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Miniso Depot Franchisor LLC’s 2026 filing, issued March 20, 2026; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 20, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
| 2023 filing | – | Minnesota | Locations, 2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
