Fully Promoted franchise
2022 filing · March 17, 2022Fewer locationsShares sales figures
Fully Promoted at a glance
A branded products and marketing services business selling embroidered and printed promotional items from a store or an office. At the end of 2021 there were 269 Fully Promoted locations in the US, all franchised.
The business
- Franchisor
- EmbroidMe.com, Inc
- The company that sells the franchises
- Franchisor based in
- West Palm Beach, Florida
What you pay
- Cost to open
- $128K–$363K
- A store
- Franchise fee
- $49,500
- Paid once, when you sign
- Royalty
- 2–6%
- The greater of $500 a month or 6% of gross revenues up to $600,000 a year, 4% from $600,000 to $1 million and 2% above, paid monthly, plus a marketing fee of 1% of revenue or $650 a month
- Brand fund
- Yes
- 1% of gross revenue or $650 a month, whichever is more
- Renewal fee
- $1,500
- When the agreement ends and you sign again
- Agreement length
- 35 years
- Territory
- None
- No exclusive territory
Where it is
- US locations, 2021
- 269
- Franchised and company-owned
- Franchised
- 269
- Company-owned
- 0
- Change in 2 years
- −8
- Franchised locations, 2019–2021
Support and records
From EmbroidMe.com, Inc’s 2022 filing; revenue and net income from its audited financial statements, page 147; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Fully Promoted among all franchises with the same figure.
| Figure | Fully Promoted | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $245,410 | Costs less than 63% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| US locationsFranchised and company-owned | 269 | More than 89% of franchises |
| Sales per locationYearly, as the brand reports it | $424,271 | Lower than 79% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.7× | Higher than 55% of brands that share sales figures |
How much a Fully Promoted franchise costs
Opening a store costs an estimated $128,205 to $362,615. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: EmbroidMe.com, Inc, 2022 filing, page 24
Fully Promoted franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: EmbroidMe.com, Inc, 2022 filing, page 18
Royalty and ongoing fees
| Royalty | The greater of $500 a month or 6% of gross revenues up to $600,000 a year, 4% from $600,000 to $1 million and 2% above, paid monthly, plus a marketing fee of 1% of revenue or $650 a month. |
|---|---|
| Brand or marketing fund | 1% of gross revenue or $650 a month, whichever is more. |
| Business Management System (“BMS”) Software & Website Maintenance Fee | $199 to $399 per month or the then current fee |
| Renewal Fee | $1,500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: EmbroidMe.com, Inc, 2022 filing, page 19
Other fees as filed, from pages 19–20. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Fully Promoted publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $424,271
Yearly figures for 2021, covering U.S. stores open a full year or more that reported all twelve months of 2021 (113 locations). The average is about 1.7 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: EmbroidMe.com, Inc, 2022 filing, pages 52–53
SBA loans to Fully Promoted franchisees
Lenders approved 21 SBA-backed loans for Fully Promoted franchisees from 2018 to 2026, $5.17M in all: 20 7(a) loans and 1 504 loan. Of the 10 that have ended, 6 were paid in full and 4 were charged off. The other 11 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Fully Promoted compares
Of the 34 printing and sign franchises on this site, Fully Promoted is the 17th cheapest to open and the 9th largest by number of locations.
| Figure | Fully Promoted | Typical printing and sign brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $128K | $133K | $222K |
| Cost to open, high end | $363K | $312K | $477K |
| Franchise fee | $50K | $48K | $40K |
| Sales per location | $424K | $747K | $794K |
| US locations | 269 | 98 | 21 |
| Closed or left per year | 7.3% | 5.2% | – |
| Change in franchised locations, 2 yrs | −2.9% | −3.8% | – |
| Shares earnings figures | Yes | 23 of 34 | 2,147 of 3,352 |
Typical is the median across the 34 brands in printing and sign franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 282 (+5) | 0 | +17 | −12 |
| 2020 | 267 (−15) | 0 | +14 | −29 |
| 2021 | 269 (+2) | 0 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Counts include stores outside the United States.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: EmbroidMe.com, Inc, 2022 filing, page 55
Who owns Fully Promoted?
Fully Promoted franchises are sold by EmbroidMe.com, Inc.
From EmbroidMe.com, Inc’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 16–17. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: EmbroidMe.com, Inc, 2022 filing, litigation on pages 16–17, bankruptcy on page 17
Fully Promoted filings
The figures on this page come from EmbroidMe.com, Inc’s 2022 filing, issued March 17, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | March 17, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other printing and sign franchises
All printing and sign franchises
Fully Promoted is also on these lists: retail franchises, business services franchises.