RSVP franchise
2023 filing · March 24, 2023Fewer locationsShares sales figures
RSVP at a glance
A direct mail and digital marketing business that mails shared-card advertising to households in its territory. At the end of 2022 there were 54 RSVP locations in the US, 53 franchised and 1 company-owned.
The business
- Franchisor
- Alliance Franchise Brands LLC
- The company that sells the franchises
- Franchising since
- 2019
- 4 years of selling franchises
- Franchisor based in
- Plymouth, Michigan
What you pay
- Cost to open
- $110K–$372K
- Fee, build-out and opening working capital
- Franchise fee
- $15,000
- Plus a territory fee of $0.60 for each household in the territory's full circulation
- Royalty
- 7% + minimum
- 7% of gross sales, paid monthly, with a yearly minimum when sales fall below the threshold
- Brand fund
- Yes
- 1% of gross sales, with a yearly minimum below a sales threshold
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2022
- 54
- Franchised and company-owned
- Franchised
- 53
- Company-owned
- 1
- Change in 3 years
- −4
- Franchised locations, 2020–2022
- States
- 27
- Most in California, Florida and North Carolina
From Alliance Franchise Brands LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
RSVP among all franchises with the same figure.
| Figure | RSVP | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $240,707 | Costs less than 64% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 54 | More than 66% of franchises |
How much a RSVP franchise costs
Opening one RSVP costs an estimated $109,682 to $371,731. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are additional funds (for 12 months) ($50,000 to $174,000) and territory fee ($30,000 to $120,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $15,000 | ||
| Territory Fee | $30,000 | $120,000 | |
| Training Expenses | $0 | $2,500 | |
| Rent Deposit | $0 | $1,500 | |
| Utility Deposits | $0 | $500 | |
| Office Furniture and Supplies | $0 | $3,500 | |
| Software and Computer Equipment | $487 | $8,981 | |
| Transportation | $0 | $7,500 | |
| Marketing and Brand Identification | $0 | $10,250 | |
| KickStart Initial Marketing Deposit | $7,500 | ||
| Telephone | $500 | $2,500 | |
| Insurance (for 12 months) | $2,695 | $10,000 | |
| Professional fees (lawyer, accountant, etc.) | $3,500 | $8,000 | |
| Additional Funds (for 12 months) | $50,000 | $174,000 | |
| Total | $109,682 | $371,731 | |
Source: Alliance Franchise Brands LLC, 2023 filing, page 21
RSVP franchise fee
The franchise fee is $15,000, plus a territory fee of $0.60 for each household in the territory's full circulation. You pay it when you sign the franchise agreement.
Source: Alliance Franchise Brands LLC, 2023 filing, page 15
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid monthly, with a yearly minimum when sales fall below the threshold. |
|---|---|
| Brand or marketing fund | 1% of gross sales, with a yearly minimum below a sales threshold. |
| Transfer Fee | 25% of then-current Initial Franchise Fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Alliance Franchise Brands LLC, 2023 filing, page 17
Other fees as filed, from page 20. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures RSVP publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $417,183
- Median sales
- $355,222
Yearly figures for 2022, per franchisee, franchised RSVP businesses (one mailing area each) operating all of 2022.
Sales are what the business takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Alliance Franchise Brands LLC, 2023 filing, page 43
SBA loans to RSVP franchisees
Lenders approved 8 SBA 7(a) loans for RSVP franchisees from 2014 to 2024, $5.86M in all. Of the 2 that have ended, 1 was paid in full and 1 was charged off. The other 6 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | RSVP | Typical printing and sign brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −1.9% / −7% | +0.4% / −1.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 7.4% / 19% | 1.3% / 10% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical printing and sign brand is the median of the 14 brands in printing and sign franchises with three years of counts.
How RSVP compares
Of the 34 printing and sign franchises on this site, RSVP is the 15th cheapest to open and the 18th largest by number of locations.
| Figure | RSVP | Typical printing and sign brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $110K | $133K | $222K |
| Cost to open, high end | $372K | $312K | $477K |
| Franchise fee | $15K | $48K | $40K |
| Royalty | 7% | 6.5% | 6% |
| US locations | 54 | 98 | 21 |
| Shares earnings figures | Yes | 23 of 34 | 2,147 of 3,352 |
Typical is the median across the 34 brands in printing and sign franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 55 (−2) | 0 | 0 | −2 |
| 2021 | 54 (−1) | 1 | +4 | −5 |
| 2022 | 53 (−1) | 1 | +3 | −4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Alliance Franchise Brands LLC, 2023 filing, page 50
Where RSVP locations are
At the end of 2022, RSVP had locations in 27 states. The most are in California, Florida and North Carolina.
- California6
- Florida5
- North Carolina4
- South Carolina4
- Illinois3
- Ohio3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 6 | 0 | 6 |
| Florida | 5 | 0 | 5 |
| North Carolina | 4 | 0 | 4 |
| South Carolina | 4 | 0 | 4 |
| Illinois | 3 | 0 | 3 |
| Ohio | 3 | 0 | 3 |
| Texas | 3 | 0 | 3 |
| Washington | 3 | 0 | 3 |
| Arizona | 2 | 0 | 2 |
| Michigan | 1 | 1 | 2 |
All 27 states
| Missouri | 2 |
|---|---|
| Virginia | 2 |
| Colorado | 1 |
| Connecticut | 1 |
| Georgia | 1 |
| Indiana | 1 |
| Kentucky | 1 |
| Massachusetts | 1 |
| Minnesota | 1 |
| Nebraska | 1 |
| New Jersey | 1 |
| New Mexico | 1 |
| New York | 1 |
| Oklahoma | 1 |
| Pennsylvania | 1 |
| Tennessee | 1 |
| Utah | 1 |
Source: Alliance Franchise Brands LLC, 2023 filing, page 51
Who owns RSVP?
RSVP franchises are sold by Alliance Franchise Brands LLC.
From Alliance Franchise Brands LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 13–15. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Alliance Franchise Brands LLC, 2023 filing, litigation on pages 13–15, bankruptcy on page 15
RSVP filings
The figures on this page come from Alliance Franchise Brands LLC’s 2023 filing, issued March 24, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | March 24, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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